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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Dynamic capabilities, environmental dynamism, and competitive advantage: Evidence from China
Fulltext Access 7 Pages 2014
The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty–extension attitude relationship
Fulltext Access 7 Pages 2014
Urban design and tenant variety influences on consumers' emotions and approach behavior
Fulltext Access 7 Pages 2014
What makes a brand manager effective?
Fulltext Access 7 Pages 2014
Consumer religious commitment's influence on ecocentric attitudes and behavior
Fulltext Access 7 Pages 2014
Trust or not: Heuristics for making trust-based choices in HR management
Fulltext Access 7 Pages 2014
Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective
Fulltext Access 7 Pages 2014
Shopping value orientation: Conceptualization and measurement
Fulltext Access 7 Pages 2014
Validating new product creativity in the eastern context of Malaysia
Fulltext Access 7 Pages 2014
Appropriating innovation's technical value: Examining the influence of exploration
Fulltext Access 7 Pages 2014
The role of consumers' network positions on information-seeking behavior of experts and novices: A power perspective
Fulltext Access 7 Pages 2014
How group efficacy mediates the relationship between group affect and identification
Fulltext Access 7 Pages 2014
The role of innovation in driving the economy: Lessons from the global financial crisis
Fulltext Access 7 Pages 2014
Financial socialism: The role of financial economics in economic disorganization
Fulltext Access 7 Pages 2014
Real earnings management and the cost of new corporate bonds
Fulltext Access 7 Pages 2014
Who stays, who walks, and why in high-intensity service contexts
Fulltext Access 7 Pages 2014
International joint ventures in Russia: Cultures' influences on alliance success
Fulltext Access 7 Pages 2014
How national culture impacts teenage shopping behavior: Comparing French and American consumers
Fulltext Access 7 Pages 2014
Exploring ethnic consumer response to crossover brand extensions
Fulltext Access 7 Pages 2014
Adapted or standardized copy: Is non-cultural English the answer?
Fulltext Access 7 Pages 2014
Hyperfiliation and cultural citizenship: African American consumer acculturation
Fulltext Access 7 Pages 2014
Corporate images' impact on consumers' product choices: The case of multinational foreign subsidiaries
Fulltext Access 7 Pages 2014
The role of lifetime activity cues in customer base analysis
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Resolving contradictions in institutional demands through loose coupling
Fulltext Access 7 Pages 2014
The barriers and consequences of radical innovations: Introduction to the issue
Fulltext Access 7 Pages 2014
The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective
Fulltext Access 7 Pages 2014
Resisting temptation: gender differences in customer loyalty in the presence of a more attractive alternative
Fulltext Access 7 Pages 2014
Indigenous intellectual property rights: Ethical insights for marketers
Fulltext Access 7 Pages 2014
A framework of cloud-based virtual phones for secure intelligent information management
Fulltext Access 7 Pages 2014
Ontology for knowledge management in software maintenance
Fulltext Access 7 Pages 2014
Passengers information in public transport and privacy: Can anonymous tickets prevent tracking?
Fulltext Access 7 Pages 2014
The financial crisis and the wine industry: The performance of niche firms versus mass-market firms
Fulltext Access 7 Pages 2014
Convenience samples of college students and research reproducibility
Fulltext Access 7 Pages 2014
As others see us: Differing perceptions of public relations in Nigeria among practitioners and the general public
Fulltext Access 7 Pages 2014
On the evolution of monopoly pricing in Internet-assisted search markets
Fulltext Access 7 Pages 2014
Institutional and economic drivers of entrepreneurship: An international perspective
Fulltext Access 7 Pages 2014
Inter-organizational information systems adoption for service innovation in building sector
Fulltext Access 7 Pages 2014
Brand trait transference: When celebrity endorsers acquire brand personality traits
Fulltext Access 7 Pages 2014
When and why attribute sorting affects attribute weights in decision-making
Fulltext Access 7 Pages 2014
Intended brand associations: Do they really drive consumer response?
Fulltext Access 7 Pages 2014
Board structure and role of monitoring committees
Fulltext Access 7 Pages 2014
Characteristics of strong territorial brands: The case of champagne
Fulltext Access 7 Pages 2014
Are we overconfident in executive overconfidence research? An examination of the convergent and content validity of extant unobtrusive measures
Fulltext Access 7 Pages 2014
What a feeling! Touching sexually laden stimuli makes women seek rewards
Fulltext Access 7 Pages 2014
Generation Y graduates and career transition: Perspectives by gender
Fulltext Access 7 Pages 2014
Using social media to report financial results
Fulltext Access 7 Pages 2014
The path of lease resistance: How changes to lease accounting treatment may impact your business
Fulltext Access 7 Pages 2014
Social cognitive predictors of well-being in African college students
Fulltext Access 7 Pages 2014
The Career Adapt-Abilities Scale in Macau: Psychometric characteristics and construct validity
Fulltext Access 7 Pages 2014
Adversity quotients, environmental variables and career adaptability in student nurses
Fulltext Access 7 Pages 2014
Executive Summaries
Fulltext Access 7 Pages 2014
Do Retailers Benefit from Deploying Customer Analytics?
Fulltext Access 7 Pages 2014
Executive Summaries
Fulltext Access 7 Pages 2014
Time preference before and after a risky activity – A field experiment
Fulltext Access 7 Pages 2014
Socio-emotional and operational demands on service employees
Fulltext Access 7 Pages 2014
The effect of food toppings on calorie estimation and consumption
Fulltext Access 7 Pages 2014
Embodied cognition and social consumption: Self-regulating temperature through social products and behaviors
Fulltext Access 7 Pages 2014
Research on the interactive effects of online scores
Fulltext Access 7 Pages 2014
The inevitability of physician burnout: Implications for interventions
Fulltext Access 7 Pages 2014
Interpersonal strain at work: A new burnout facet relevant for the health of hospital staff
Fulltext Access 7 Pages 2014
The moderating effect of risk on the relationship between planning and success
Fulltext Access 7 Pages 2014
U.S. public relations educators' identification and perception of the discipline
Fulltext Access 7 Pages 2014
Enduring image: Capturing defining moments in crises
Fulltext Access 7 Pages 2014
Comparative public diplomacy: Message strategies of countries in transition
Fulltext Access 7 Pages 2014
Linking perceived organizational support with employee work outcomes in a Chinese context: Organizational identification as a mediator
Fulltext Access 7 Pages 2014
How do 3-dimensional images promote products on the Internet?
Fulltext Access 7 Pages 2014
Exploring the role of dynamic capabilities in firm performance under the resource-based view framework
Fulltext Access 7 Pages 2014
Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants
Fulltext Access 7 Pages 2014
Organizational and competitive influences of exploration and exploitation activities in small firms
Fulltext Access 7 Pages 2014
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Fulltext Access 7 Pages 2014
The influence of culture, emotions, intangibility, and atmospheric cues on online behavior
Fulltext Access 7 Pages 2014
Should all firms adapt websites to international audiences?
Fulltext Access 7 Pages 2014
Is anticipation delicious? Visceral factors as mediators of the effect of olfactory cues on purchase intentions
Fulltext Access 7 Pages 2014
Leveraging sponsorship with corporate social responsibility
Fulltext Access 7 Pages 2014
The moderating effects of gender and inside versus outside sales role in multifaceted job satisfaction
Fulltext Access 7 Pages 2014
Effects of perspective taking and entitlement on consumers
Fulltext Access 7 Pages 2014
Connected consumers' responses to negative brand actions: The roles of transgression self-relevance and domain
Fulltext Access 7 Pages 2014
Resilience of organisations and territories: The role of pivot firms
Fulltext Access 7 Pages 2014
The problem with knowledge ambiguity
Fulltext Access 7 Pages 2014
Does governance confer organisational resilience? Evidence from UK employee owned businesses
Fulltext Access 7 Pages 2014
Using diffusion models to forecast market size in emerging markets with applications to the Chinese car market
Fulltext Access 7 Pages 2014
Designing experiences strategically
Fulltext Access 7 Pages 2014
An investigation of the black-box supplier integration in new product development
Fulltext Access 7 Pages 2014
Photo-elicitation: Using photographs to read retail interiors through consumers' eyes
Fulltext Access 7 Pages 2014
When bubbles burst: Mimetic insights into minimising confidentiality breaches
Fulltext Access 7 Pages 2014
Making use of cloud computing for healthcare provision: Opportunities and challenges
Fulltext Access 8 Pages 2014
The impact of outcome-based control for retail buyers on organizational performance
Fulltext Access 8 Pages 2014
Empowered and knowledgeable health consumers: The impact of online support groups on the doctor–patient relationship
Fulltext Access 8 Pages 2014
Customer value co-creation within partnership models of health care: an examination of the New Zealand Midwifery Partnership Model
Fulltext Access 8 Pages 2014
Exploring client adherence factors related to clinical outcomes
Fulltext Access 8 Pages 2014
Case-mix system as a boundary object: the case of home care services
Fulltext Access 8 Pages 2014
Bringing marketing into nonprofit organisations: A managerial nightmare!
Fulltext Access 8 Pages 2014
So many things to do! How multitasking affects memory and attitude for product and brand placements
Fulltext Access 8 Pages 2014
Playing the citations game: From publish or perish to be cited or sidelined
Fulltext Access 8 Pages 2014
Data quality management, data usage experience and acquisition intention of big data analytics
Fulltext Access 8 Pages 2014
Real time exploration and management of large medical volumetric datasets on small mobile devices—Evaluation of remote volume rendering approach
Fulltext Access 8 Pages 2014
How much has my co-worker contributed? The impact of anonymity and feedback on social loafing in asynchronous virtual collaboration
Fulltext Access 8 Pages 2014
The mediating role of mental imagery in mobile advertising
Fulltext Access 8 Pages 2014
Towards an implementation framework for business intelligence in healthcare
Fulltext Access 8 Pages 2014
Italian consumers׳ preferences regarding dealcoholized wine, information and price
Fulltext Access 8 Pages 2014
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