کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10225084 1701150 2018 14 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Examining multiplicity and dynamics of publics' crisis narratives with large-scale Twitter data
ترجمه فارسی عنوان
بررسی چندگانگی و پویایی روایت بحران عمومی با داده های گسترده توییتر
کلمات کلیدی
ارتباطات بحران؛ روایت ها؛ جوامع؛ رسانه های عمومی اجتماعی؛ مدل سازی موضوع
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی
The new reality of networked publics on social media calls for crisis communication practitioners and researchers to understand the narratives generated by publics on social media during organizational crises. As social media publics possess diverse, unique characteristics and communicative needs during a crisis, they form interpretative communities and co-create various symbolic interpretations of the crisis. Extending the public-centric and narrative perspective to the context of social media crises, we examined what crisis narratives were constructed by social media publics (i.e., multiplicity) and how these narratives changed by crisis stages (i.e., dynamics). Using topic modelling based on large-scale Twitter data of the Chipotle E. coli crisis (N = 40,610), we identified ten narratives subsumed under two themes (i.e., sharing-based and conversation-based) based on publics' social constructions of their perceived risks and crisis experience. On the one hand, sharing-based narratives, heavily impacted by publics' shared media coverage, reflected media crisis narratives and salient risk perceptions aligning with the news agenda. On the other hand, conversation-based narratives, fueled by publics' opinion expression and emotional venting, demonstrated publics' interpretations of their experience with the organization in the crisis with less salient but more diversified risk perceptions. Crisis managers are recommended to produce and deliver compelling narratives resonating with different groups of social media publics during crises.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Public Relations Review - Volume 44, Issue 4, November 2018, Pages 619-632
نویسندگان
, , ,