Network evolution and the embedding of complex technical solutions: The case of the Leaf House network

The purpose of this paper is to investigate the connection between network evolution and technology embedding. To this end, we performed an exploratory case study of the network surrounding an eco-sustainable technology, Leaf House, Italy's first zero-carbon emission house. We apply theories on technological development within industrial networks, with a specific focus on their resource layer and on the three settings involved in embedding an innovation: “developing”, “producing”, and “using”. Our results contribute to these theories by developing four propositions on the connections between network evolution and embedding: first, technology embedding entails both downstream network expansion and upstream restrictions. Secondly, conflicts among actors increase as technology embedding approaches the producing and using settings. Third and fourth, the more the shapes a technology can assume, and the more each of these shapes involves actors acting in different settings, the easier it is to embed it. The paper concludes with managerial implications and suggestions for further research.

Research highlights
► We use a case study to formulate four propositions on network evolution and technology embedding.
► Technology embedding entails simultaneously network expansion downstream and restrictions upstream.
► Conflicts among actors increase as a technology approaches the producing and using settings.
► The more heterogeneous a technology is in terms of the shapes it assumes, the easier it is to embed it.
► Embedding is even easier if each of these shapes involves actors acting simultaneously in several settings.