Multi-dimensional struggles in the greening of industry: A dialectic issue lifecycle model and case study

► An industry greening process is marked by multiple struggles over the focal issue. ► This internal dynamics is also influenced by external field-level developments. ► Actors' strategies to green issues reflect both internal and external dynamics. ► We accommodate this insight in a Dialectic Issue LifeCycle (phase) model. ► A case study illustrates the dialectical dynamics and tests the model.