Purposeful empiricism: How stochastic modeling informs industrial marketing research

► Large scale regularities that emerge from aggregated individual behavior can help develop integrated theory. ► Stochastic modeling is used to describe and interpret emergent large scale patterns in two distinct industrial networks. ► The impact of market making on interdependence and connectedness is analyzed through the lens of the stochastic model. ► Deviations from our model predictions pinpoint opportunities for further investigation.