Holiday travel behavior analysis and empirical study under integrated multimodal travel information service

• The relationship between IMTI and holiday trip chain characteristics has been investigated.
• Influencing factors on the holiday trip chain have been examined based on tour-based approach.
• The pre-trip IMTI has a significant influence on the travel behavior in holidays.
• IMTI is a good alternative to alleviate holiday traffic congestions.

Holidays are special periods and give rise to many kinds of non-mandatory trips, such as shopping trips and tourist trips. This study investigates the relationship between Integrated Multimodal Travel Information (IMTI) service and holiday travel behavior characteristics in a trip chain. The Exploratory Factor Analysis (EFA) method is first used to extract the common factors based on the RP–SP fusion data under the pre-trip IMTI and en-route IMTI services, respectively. The Structural Equation Modeling (SEM) method is then applied to examine causal effects and quantitative relationships between the influencing factors and trip chain characteristics based on the EFA results. The results show that pre-trip IMTI has a significant negative effect on the holiday travel behavior. The more pre-trip IMTI is obtained by the traveler, the simpler the trip chain spatiotemporal and structural complexity will be. In addition, although the effect of en-route IMTI is less than pre-trip IMTI, it still plays an important role compared to other factors. Therefore, providing IMTI is a new and good alternative to alleviate holiday traffic congestions.