The role of social desirability bias and racial/ethnic composition on the relation between education and attitude toward immigration restrictionism

• I examined immigration attitude under direct and indirect modes of elicitation.
• Initial positive education effect on attitude was driven by desirability bias.
• Partial support racial/ethnic composition alters attitude responses due to normative pressures.

Social scientists note individuals tend to respond favorably to sensitive topics in surveys, but few consider factors triggering these responses. This study uses unique data to examine respondents’ racial/ethnic attitude under direct and indirect modes of elicitation. In particular, the list experiment provides a cloak of anonymity to a random subsample of individuals that allows them to respond truthfully about their racial/ethnic attitudes. By comparing responses between administration modes, this study evaluates whether social desirability pressures mediate, and racial/ethnic composition moderate, the relation between education and racial/ethnic attitudes. Findings indicate an initial positive relation between education and racial/ethnic attitudes, but desirability bias mainly drives this relation. Furthermore, there is some support racial/ethnic composition moderates the influence of social desirability on education.