Always looking for a moral identity: The moral licensing effect in men convicted of domestic violence

• Men convicted of domestic violence exhibit moral self-regulation.
• They enjoy a greater moral self-concept than the male psychologists who treat them.
• They show a consistency effect after recalling their high moral self-concepts.
• After that they show a moral licensing effect by decreasing their future prosocial intentions.

People who act in accord with moral standards enjoy a strong moral self-concept, but people with a strong moral concept do not always behave morally: sometimes they exhibit consistent behaviors and sometimes compensatory behaviors. Through two studies, this paper shows that people who do wrong enjoy a stronger moral self-concept and regulate their moral behavior accordingly. Specifically, men in court-mandated psychological treatment for having employed violence against their partners manage to preserve a very positive moral self-concept. They also exhibit moral self-regulation: when prompted to consider their high moral self-concepts, they recalled performing significantly more prosocial behaviors in the previous year (consistency effect), and immediately following this, they relaxed their future intentions to act in prosocial manners over the next year (licensing effect). This novel connection between intimate partner violence and moral regulation allows us to observe the dark side of feeling too moral in a sensitive sample.