Priming as a way of understanding children’s mental representations of the social world

• Social development research rarely uses priming despite support it is promising tool.
• We show how priming may yield important insights in social development.
• Priming may clarify role of children’s mental representations in social development.

Priming is a well established tool for experimental examination of how mental representations drive thoughts, feelings, and behaviors that has been widely used in adult research. Priming is also a well established technique in cognitive development research. Social development research, however, has rarely used priming as a research method despite evidence that this technique is promising for helping researchers untangle causal connections between children’s mental representations and children’s social development outcomes. This paper discusses how priming methods may yield important insights into the role that children’s mental representations of the social world play in children’s social functioning. We begin by discussing the theoretical conceptualization underlying priming and priming methods. We next review evidence demonstrating the effectiveness of priming techniques in child development research. We conclude by suggesting ways in which priming can inform future research in social development using research examining attachment, social-information-processing, gender development, and mood and mental health as examples.