کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
4939024 1363688 2017 5 صفحه PDF سفارش دهید دانلود کنید
عنوان انگلیسی مقاله
Understanding Academic E-books Through the Diffusion of Innovations Theory as a Basis for Developing Effective Marketing and Educational Strategies
ترجمه فارسی عنوان
درک کتاب های الکترونیکی دانشگاهی از طریق انتشار نظریه نوآوری به عنوان مبنایی برای توسعه بازاریابی موثر و استراتژی های آموزشی
کلمات کلیدی
کتابخانه های دانشگاهی؛ کتاب الکترونیکی؛ نفوذ نوآوری؛ رفتار مصرف کننده، بازاریابی؛
موضوعات مرتبط
علوم انسانی و اجتماعی علوم اجتماعی آموزش
چکیده انگلیسی

Academic libraries are choosing to purchase electronic books (e-books) rather than print more frequently for multiple reasons. Unfortunately, e-books are not being used as much as they should be. With increasing academic e-book collections, many studies have examined student and faculty use of and attitudes towards this innovation. This paper will analyze the results in this area of research and align them with the Diffusion of Innovations Theory that includes the Rogers Diffusion of Innovations Curve, innovation categories, and the factors affecting the diffusion process of an innovation. This analysis will give libraries a better understanding of who is using academic e-books, why academic e-books are being used, and how to influence the behaviour of the academic libraries' patrons to increase their use of academic e-books. An analysis of these three areas will help libraries to develop effective marketing and education strategies aimed at increasing e-book usage.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: The Journal of Academic Librarianship - Volume 43, Issue 1, January 2017, Pages 82-86
نویسندگان
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