Self-control and honesty depend on exposure to pictures of the opposite sex in men but not women

- Viewing pictures of sexy women leads to a state of low self-control in men.
- Men with mating motivation may adopt dishonesty or cheating for enhancing mate attraction.
- Exposure to sexual stimuli can increase men's engagement in immoral behavior.

Research has shown that viewing stimuli that induce mating or sex motivation can push men towards greater impulsivity, a manifestation of lower self-control. Recent advances in research on the connection between self-control and moral behavior indicate that low self-control is associated with increased dishonesty. From an evolutionary perspective, when mating motivation is activated, men may behave in dishonest ways by projecting characteristics in line with women's mate preferences to enhance their sexual attractiveness. We tested the possibility that exposure to pictures of sexually appealing women would engender lower self-control, leading men to behave dishonestly. The results showed that a state of lower self-control was observed in males who viewed women rated high on sexual attractiveness but not in males who viewed women rated low on sexual attractiveness or in females who viewed men (Experiment 1). Compared with control participants, male participants exposed to pictures of sexy women were less likely to return excess money received for participating (Experiment 2) and more likely to cheat in a matrix task (Experiments 3 and 4). State self-control mediated the link between exposure to sexual stimuli and dishonest behavior in men (Experiments 2 and 4). For men whose mating motivation is heightened by exposure to sexual stimuli, dishonesty appears to be a tactic for projecting characteristics preferred by women (e.g., large economic resources).