کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5046288 1475978 2017 4 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Celebrity over science? An analysis of Lyme disease video content on YouTube
ترجمه فارسی عنوان
شهرت بیش از علم؟ تجزیه و تحلیل محتوای ویدئویی بیماری Lyme در YouTube
کلمات کلیدی
موضوعات مرتبط
علوم پزشکی و سلامت پزشکی و دندانپزشکی سیاست های بهداشت و سلامت عمومی
چکیده انگلیسی


- There are millions of hours of Lyme disease content on YouTube.
- Very little content is produced by academic or government agencies.
- Popular content includes personal stories and the experiences of celebrities.
- Scientific and Lyme disease prevention content is viewed negatively by users.
- Public health education about Lyme disease can be improved.

Lyme disease has been a subject of medical controversy for several decades. In this study we looked at the availability and type of content represented in a (n = 700) selection of YouTube videos on the subject of Lyme disease. We classified video content into a small number of content areas, and studied the relationship between these content areas and 1) video views and 2) video likeability. We found very little content uploaded by government or academic institutions; the vast majority of content was uploaded by independent users. The most viewed videos tend to contain celebrity content and personal stories; videos with prevention information tend to be of less interest, and videos with science and medical information tend to be less liked. Our results suggest that important public health information on YouTube is very likely to be ignored unless it is made more appealing to modern consumers of online video content.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Social Science & Medicine - Volume 191, October 2017, Pages 57-60
نویسندگان
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