کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
5057716 1371741 2017 4 صفحه PDF سفارش دهید دانلود کنید
عنوان انگلیسی مقاله
Salience, competition, and decoy goods
ترجمه فارسی عنوان
محصولات برجسته، رقابت، و طعمه
کلمات کلیدی
L13؛ L15؛ D03؛ D21؛ رقابت؛ خوشحالی خوب؛ اهمیت؛
موضوعات مرتبط
علوم انسانی و اجتماعی اقتصاد، اقتصادسنجی و امور مالی اقتصاد و اقتصادسنجی
چکیده انگلیسی


- A firm selling to salient thinkers can boost its demand by offering a decoy good.
- The optimal decoy good emphasizes the superior quality of the firm's main product.
- The optimal decoy good renders the price of the competing products salient.

We consider a brand manufacturer who can offer, next to its high-quality product, also a decoy good and faces competition by a competitive fringe that produces low quality. We show that the brand manufacturer optimally provides a decoy good to boost the demand for its main product if consumers' purchasing decisions are distorted by salient thinking. The optimal decoy good is designed such that the superior quality of the brand manufacturer's main product and the unattractive feature of the fringe product are salient.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Economics Letters - Volume 153, April 2017, Pages 28-31
نویسندگان
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