App based souvenirs and entry tickets: A new means of enhancing post visit memories: A case study from Taiwan

Post-travel experiences influence whether a tourist decides to revisit a destination. Tourists usually use souvenirs as triggers to connect with their past travel. We have created a cloud-based mobile augmented reality (AR) system (MARS) accessible via, for example, a theme park's entrance ticket. MARS can auto-grab information from the theme park's website's real-time information and broadcast special events displayed by AR mode. MARS makes recalling one's travel experience more vivid because it becomes both visualized and interactive. Moreover, MARS is intended to increase tourists' motivation to revisit. The system is intended to enhance a tourist's post-travel experience. This gives the post-travel experience new value, and increases motivation to revisit.