کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
6843945 1436328 2018 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A conceptual model of corporate social responsibility dimensions, brand image, and customer satisfaction in Malaysian hotel industry
ترجمه فارسی عنوان
یک مدل مفهومی ابعاد مسئولیت اجتماعی شرکت، تصویر برند و رضایت مشتری در صنعت هتل مالزی
موضوعات مرتبط
علوم انسانی و اجتماعی اقتصاد، اقتصادسنجی و امور مالی اقتصاد، اقتصادسنجی و مالیه (عمومی)
چکیده انگلیسی
Corporate social responsibility (CSR) has become a core concept in the context of the hotel industry where it is considered as a significant factor in competition and a firms' survival, primarily because CSR influences customer satisfaction. However, there are still few studies examining the relationship between the dimensions of CSR (economic, philanthropic, legal, and ethical) and customer satisfaction, particularly in the Malaysian hotel sector. Additionally, some studies have contended that CSR activities may indirectly affect customer satisfaction, and some factors may potentially mediate the effects of CSR activities on satisfaction. Hence, the present study developed a conceptual model to explain the relationship between the dimensions of CSR, brand image and customer satisfaction. According to the proposed model, CSR dimensions may positively influence customer satisfaction, with brand image mediating the relationship.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Kasetsart Journal of Social Sciences - Volume 39, Issue 2, May–August 2018, Pages 358-364
نویسندگان
, ,