Management in the “neo-paternalistic organization”: The case of worksite health promotion at Scania

This paper proposes a qualitative study of Work Site Health Promotion (WHP) at the large Swedish producer of trucks and buses, Scania. While the concept of WHP implies that it is employees' improved health at work that is strived for, we suggest that its main area of intervention is neither the work environment, nor what employees do at work, but employees' lifestyles. To capture the potential of WHP for the management of organization, we introduce the concept of “neo-paternalistic organizational control.” By this term we want to draw attention to how WHP shares paternalistic approaches' tendency of disregarding the professional-private divide, while also drawing attention to how this extra-professional control dimension is at once less intrusive and more discriminatory than what is traditionally referred to as paternalism in the literature on managerial control.