Change in business relationships and networks: Concepts and business reality

Change in business reality can be understood by adopting the perspective of IMP approach that is based on the assumption that business entities are interrelated. It highlights interaction processes as the underlying mechanism of change in business relationships and networks - their processes, atmosphere and structure. According to this perspective, the focus of attention shifts away from ways of managing a company to ways of managing business interactions between companies which contribute to change. The paper presents different aspects of the process of change affecting business relationship, with particular emphasis on changes in the relationship (its processes and atmosphere) and the reconfiguration of business network.