کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
881966 1370065 2016 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A clearer spotlight on spotlight: Understanding, conducting and reporting
ترجمه فارسی عنوان
کانون توجه شفاف تر بر روی کانون توجه: درک، انجام و گزارش
کلمات کلیدی
تجزیه و تحلیل ویژه؛ روش جانسون نیمن؛ مرز متغیر
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی

There has been a remarkable increase in the use of spotlight analysis to examine any interactive effect between an independent variable and a continuous moderator. Most of the spotlight analyses have been conducted at one standard deviation above and below the mean value of the moderator, even when alternate methods are more appropriate. Additionally, many spotlight analyses are not conducted correctly. More importantly, results for spotlight analyses are reported in a manner that makes it virtually impossible for mistakes to be detected. This article focuses on “understanding,” “conducting,” and “reporting” spotlight analyses. By posing questions for the reader, it highlights some common mistakes made when doing spotlight analysis and explains why confusion often arises. Then it provides an easy to understand way to do spotlight analysis for some popular contexts. Alternatives to spotlight analysis are also briefly discussed. Finally, it suggests how to report results for spotlight analysis and for the alternatives. Pointing out recurrent mistakes should prevent perpetuation of misleading practices. Similarly, reporting essential details of the analyses should prevent mistakes from going undetected.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 26, Issue 3, July 2016, Pages 315–324
نویسندگان
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