Driving construals: Personal Construct Theory in a reckless driving context

• Instrument developed to elicit constructs specific to reckless driving behaviors.
• Drivers can be categorized based on the personal constructs they use.
• Self-reported reckless driving varies between construal-based driver categories.
• Modifying constructs as potentially ignored avenue for road-safety intervention.

With research revealing low road safety campaign efficacy and links between reckless driving behaviors and crash frequency, further investigation into the foundations and composition of driver education and training is required. Through two studies, the current research aimed to develop a measure that utilized the principles of Kelly’s (1955) Personal Construct Theory to (a) elicit constructs, or construals, specific to selected elements of reckless driving behaviors, (b) pilot a method in which the elicited constructs could be measured by asking participants to choose those they deemed most important, (c) group participants based on their constructs, and (d) assess between-group differences in self-reported reckless driving behavior. Results suggest that drivers can be categorized based on the constructs they use, and that rates of self-reported past engagement in reckless driving behavior, and willingness to do so in the future, vary systematically between these construal-based driver categories. Continuing research is required to develop and test applications of these findings.