Representation of ideal figure size in Ebony magazine: A content analysis

Studies examining trends over time in mainstream magazines observe decreases in women's figure size, and increases in figure exposure and amount of diet/exercise content. Little is known, however, regarding the content of African American magazines. Utilizing methods from classic studies, this investigation examined content in Ebony, a magazine with wide African American readership, from 1969 to 2008. We included the full content of N = 462 issues, with a total of N = 539 cover images of women, of which N = 208 were full-body shots. Analyses indicated a curvilinear relationship between time and figure exposure, with a recent trend toward more full-body shots, similar to mainstream magazines. Contrary to previous studies, however, the majority of figures across time were average size, and a curvilinear relationship between time and diet/exercise content showed peak content in the early 1990s. Results are considered in context of research indicating African American women show less body dissatisfaction than other racial/ethnic groups.

► Women's figure exposure on Ebony (1969–2008) shows more exposure early on and again recently.
► The figure size of women on Ebony (1969–2008) is typically normal, and has increased significantly.
► Diet/exercise content in Ebony (1969–2008) has increased dramatically overall but lessened recently.