کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
940944 924900 2010 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Non-competitive liking for brands. No blocking in evaluative conditioning
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک دانش تغذیه
پیش نمایش صفحه اول مقاله
Non-competitive liking for brands. No blocking in evaluative conditioning
چکیده انگلیسی

In the first experiment, we demonstrated evaluative conditioning using a novel across-modality procedure in which pictorial abstract brand logos acted as conditioned stimulus (CSs) and self-selected foods of different hedonic valence functioned as unconditioned stimuli (USs). We then investigated whether this form of learning of likes discriminates against redundant CSs using a blocking paradigm in the second experiment. The strength of evaluative conditioning accruing to the target CSs during compound training was unaffected by whether the other element of the compound was pretrained with a hedonic US. The observation that contingency learning about the target CS was blocked by the pretraining suggests that learning of likes and predictive learning are mediated by different processes.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Appetite - Volume 54, Issue 1, February 2010, Pages 100–107
نویسندگان
, , ,