کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
947659 926429 2016 13 صفحه PDF سفارش دهید دانلود کنید
عنوان انگلیسی مقاله
Red, white, and blue enough to be green: Effects of moral framing on climate change attitudes and conservation behaviors
ترجمه فارسی عنوان
قرمز، سفید و آبی به اندازه کافی برای سبز شدن: اثر فریم اخلاقی بر نگرش تغییر آب و هوا و رفتارهای حفاظت
کلمات کلیدی
جهت گیری سیاسی؛نظریه بنیادین اخلاقی ؛ تغییرات آب و هوایی؛ نگرش زیست محیطی؛ هویت اجتماعی؛ اثرات تطبیق
موضوعات مرتبط
علوم زیستی و بیوفناوری علم عصب شناسی علوم اعصاب رفتاری
چکیده انگلیسی


• Participants were presented with one of three different moral frames.
• Political liberals were consistent in their pro-environmental attitudes across conditions.
• Political conservatives displayed more pro-environmental attitudes after a binding moral frame.
• Attitude change was mediated by perceptions that the moral frame came from the ingroup.

Widespread political polarization on issues related to environmental conservation may be partially explained by the chronic framing of persuasive messages in ideological and moral terms that hold greater appeal for liberals and egalitarians. A series of three experiments examined the extent to which variations in the moral framing of pro-environmental messaging affect liberals' vs. conservatives' conservation intentions, climate change attitudes, and donations to an environmental organization. While liberals did not generally differ across conditions, conservatives shifted substantially in the pro-environmental direction after exposure to a binding moral frame, in which protecting the natural environment was portrayed as a matter of obeying authority, defending the purity of nature, and demonstrating one's patriotism to the United States. This shift was pronounced when conservatives perceived the congruent appeal to be a stronger argument. Evidence of mediated moderation is also presented, in which the attitudinal and behavioral shifts for conservatives were a function of the degree to which the values present in the pro-environmental appeal were perceived as coming from the ingroup. Discussion focuses on future directions for more precisely specifying moral framing effects, and on considering the pros and cons of targeted messaging for the sustainability of environmental attitude change.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Experimental Social Psychology - Volume 65, July 2016, Pages 7–19
نویسندگان
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