Implicit racial bias and prosocial behavior

This paper reports results of an experiment on the relationship between whites’ implicit racial bias and prosocial behavior toward blacks. We hypothesized that implicit anti-black bias would lead to less prosocial behavior (generosity with limited monetary resources). Consistent with our hypothesis, the results revealed that implicit anti-black bias, measured by the Implicit Association Test, had a negative effect on generosity toward blacks. This finding extends prior work by showing that implicit racial bias affects non-hypothetical decisions about how to allocate limited monetary resources. We conclude with a discussion of implications and suggestions for future work.