Keywords: Positive emotion; EWOM; Acceptance of EWOM; Forwarding of EWOM; Fuzzy-set;
مقالات ISI (ترجمه نشده)
مقالات زیر هنوز به فارسی ترجمه نشده اند.
در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
Keywords: Culture; eWOM; Service expectations; Valence;
Keywords: Social media; eWOM; Rival brands; Brand engagement; Attack; Defense; Across pages; Sentiment analysis; Time series analysis;
Keywords: Peer effects; Observational learning; Network effects; Stated preferences; Revealed preferences; eWOM; Google play; Android apps; Regression discontinuity design; Instrumental variable analysis; C21; C26; D83; M31;
Keywords: eWOM; Source Credibility Theory; Halo Effect; Celebrity endorsement;
Keywords: Agritourism; Pricing strategies; eWOM; Third-party ratings;
Keywords: eWOM; Ghana; Information search; Satisfactions; Visitation intentions;
Keywords: Social media; Facebook; eWOM; Appeal; Vividness; Interactivity;
Keywords: Paid game app; eWOM; Story-based knowledge; Input modality; Time distance; Gameplay experience;
Keywords: Social commerce; Reviews; Informational support; eWOM; Latent semantic analysis;
Keywords: Skepticism; Scale development; eWOM; Deception; Trust; Online review;
Keywords: Brand engagement; eWOM; S-O-R; User-generated content;
Keywords: eWOM; Electronic word-of-mouth; Social networking site; Social capital; Self-determination;
Keywords: Biased assimilation; eWOM; Online reviews; Moderated mediation; Branding;
Keywords: Hotel rating; Online travel community; Credibility; Usefulness; Booking intentions; Attitude; Social networks; eWOM
Keywords: Word of mouth; eWOM; Entertainment; Television programs; Films; Movies
Keywords: Online reviews; eWOM; Identity theory; Elaboration likelihood model; Dyadic social influence;
Keywords: Stochastic GB; Helpfulness per day; Auxverb; Amazon reviews; eWOM; Machine learning;
Keywords: Mixed methods; Content analysis; Web data; Guest satisfaction; Disabilities; eWOM; Lodging services; Strategic service management
Keywords: eWOM; Reputation management; User-generated-content; Reviews; Rankings
Keywords: Online hotel reviews; Review helpfulness; Sentiment analysis; eWOM; Review visibility
Keywords: Marketing decisions; eWOM; Customer reviews; Performance; Rural tourism
The effects of hotel attribute performance on electronic word-of-mouth (eWOM) behaviors
Keywords: eWOM; Hotel attributes; Performance; Behaviors;
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity
Keywords: Willingness to pay; EWOM; Banking industry; Consumer-brand identification; Consumer-based brand equity; Brand attitude;
Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective
Keywords: Electronic word-of-mouth; eWOM; User-generated content; Discourse analysis; Sentiment analysis; Content analysis;
Anxiety and Ephemeral Social Media Use in Negative eWOM Creation
Keywords: Anxiety; eWOM; Ephemeral social media; Emotion; Negativity; Impression management; Snapchat; Instagram;
Are Yelp's tips helpful in building influential consumers?
Keywords: eWOM; Online reviews; Fandom; Text mining; Support vector machine;
eWOM, revisit intention, destination trust and gender
Keywords: eWOM; Destination trust; Intention to revisit; Gender;
The study on negative eWOM and its relationship to consumer's intention to switch Mobile Service Provider
Keywords: Word-of-Mouth; Electronic Word-of- Mouth; eWOM; Netnography; E-Commerce;
Destination eWOM: A macro and meso network approach?
Keywords: Destination eWOM; eWOM; Social media; Twitter; Social network analysis; Text analysis; Digital marketing;
Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors
Keywords: eWOM; Product description; User ratings; Source credibility; Technology acceptance; Technology fluidity;
Impact of online WOM on destination trust and intention to travel: A medical tourism perspective
Keywords: Online WOM; eWOM; Medical tourism; Destination trust; Travel intention;
Hotel attribute performance, eWOM motivations, and media choice
Keywords: eWOM; Motivation; Hotel; TripAdvisor; Facebook
Compliance with eWOM: The influence of hotel reviews on booking intention from the perspective of consumer conformity
Keywords: eWOM; Booking intention; Review valence; Consumer conformity; Experience products
Some remarks on the internal consistency of online consumer reviews
Keywords: Online consumer reviews; Internal consistency; Empirical analysis; eWOM
The power of eWOM: A re-examination of online student evaluations of their professors
Keywords: RateMyProfessors.com; RMP; Electronic word-of-mouth; eWOM; Online student evaluations; Ease-of-retrieval effect
Transition of electronic word-of-mouth services from web to mobile context: A trust transfer perspective
Keywords: Mobile services; eWOM; Trust transfer; Web-mobile service transition; Entitativity; Technology acceptance
Analyzing changes in hotel customers’ expectations by trip mode
Keywords: eWOM; Customer expectation, Sentiment mining; Contrast analysis; Association rule; Data mining
The investigation on dimensions of e-satisfaction for online shoes retailing
Keywords: Satisfaction; Experience attribute dominated products; eWOM; e-tailing
Does source matter? Examining source effects in online product reviews
Keywords: Source credibility; User generated content; eWOM; Online product reviews; YouTube
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Keywords: Electronic word‐of‐mouth; eWOM; Consumer purchase decision; Social communication; Literature analysis; Dual-process theory; Interpersonal influence
Consumers’ responses to ambivalent online hotel reviews: The role of perceived source credibility and pre-decisional disposition
Keywords: eWOM; Personal identifying information; Pre-decisional disposition; Booking intention
How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information
Keywords: Online information trust; Negative messages; eWOM; Perceived social relationships
Exploring the factors of gastronomy blogs influencing readers’ intention to taste
Keywords: Gastronomy blogs; eWOM; Behavioral intention; Structural equation modeling
The long tail or the short tail: The category-specific impact of eWOM on sales distribution
Keywords: eWOM; Long tail theory; Product categorization; Sales distribution; Wilcoxon signed rank test
When does electronic word-of-mouth matter? A study of consumer product reviews
Keywords: Consumer product reviews; eWOM; Self-regulatory focus; Persuasiveness
Sharing secure m-coupons for peer-generated targeting via eWOM communications
Keywords: Mobile commerce; Mobile coupon; eWOM; Targeting; Security
Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers
Keywords: Internet marketing; Online review; Online marketing communication; Cross-culture; eWOM
Factors affecting pass-along email intentions (PAEIs): Integrating the social capital and social cognition theories
Keywords: eWOM; Pass-along emails; Social capital theory; Social cognitive theory; Viral marketing
eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty
Keywords: eWOM; Know-how exchange; Motivation; Opportunity; Ability; Customer value; Internet survey; Customer-to-customer; C2C