Keywords: برچسب های خصوصی; Private labels; Private label brands (PLBs); Store Brands; Consumer preference; socio-demographic variables; Multiple regression; retailers brand; store image;
مقالات ISI برچسب های خصوصی (ترجمه نشده)
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در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
Keywords: برچسب های خصوصی; M31; M37; Private labels; Store brands; Brand equity; In-store communication; Distribution;
Keywords: برچسب های خصوصی; Private labels; Store loyalty; In-store characteristics; Economic factors; Retail; formats;
Keywords: برچسب های خصوصی; Agribusiness marketing; Agri-food market; Consumer behavior; National brands; Private labels; Retailer strategy
Keywords: برچسب های خصوصی; Branding; National brands; Private labels; Purchase intentions; Sensory perception;
Keywords: برچسب های خصوصی; National advertising; Game theory; Private labels; Pricing; Revenue sharing;
Keywords: برچسب های خصوصی; Store brands; Private labels; Empirical generalization; Meta-analysis; Retailing
Keywords: برچسب های خصوصی; Grocery retailing; Private labels; Premium quality tier; Empirical generalizations
Keywords: برچسب های خصوصی; Private labels; Store brands; Switching; Hazard Model
The role of consumers' attitude towards economic climate in their reaction to 'PL-only' assortments: Evidence from the United States and Spain
Keywords: برچسب های خصوصی; Assortment; Private labels; National brands; Economic climate;
CSR: Consumer responses to the social quality of private labels
Keywords: برچسب های خصوصی; Social quality; Private labels; Perceived quality; Loyalty; Experimentation
Proliferation of private labels in the groceries sector: The impact on category performance
Keywords: برچسب های خصوصی; Assortment; Private labels; National brands; Pricing; Category performance; Resale price maintenance; Partial least squares (PLS)
Supply chains in the presence of store brands
Keywords: برچسب های خصوصی; Supply chain management; Private labels; Supply chain coordination
The nature and incidence of private label rejection
Keywords: برچسب های خصوصی; Private labels; Brand rejection; Premium private labels
Consumers liking of private labels. An evaluation of intrinsic and extrinsic orange juice cues
Keywords: برچسب های خصوصی; Private labels; Intrinsic product quality; Extrinsic brand choice; Attitudes towards PL; Orange juice liking
Strategic Assortment Decisions in Information-Intensive and Turbulent Environments
Keywords: برچسب های خصوصی; Assortment decisions; Private labels; Retail formats; Hard discounters
The penetration of retailer brands and the impact on consumer prices—A study based on household expenditures for 35 grocery categories
Keywords: برچسب های خصوصی; Retailer brands; Private labels; Store brands; Consumer prices; Purchase patterns
The Impact of Brand Delisting on Store Switching and Brand Switching Intentions
Keywords: برچسب های خصوصی; Retailing; Brand management; Brand equity; Category management; Store loyalty; Brand loyalty; Retail power; Private labels
Shelf-space allocation of national and private brands
Keywords: برچسب های خصوصی; Shelf-space allocation; Marketing channel; Private labels; Game theory; Stackelberg equilibrium
Private labels, price rivalry, and public policy
Keywords: برچسب های خصوصی; L12; L40; Private labels; National brands; Public policy; Competition;
Could co-op advertising be a manufacturer's counterstrategy to store brands?
Keywords: برچسب های خصوصی; Private labels; Local advertising; Distribution channels; Game theory
The economics of quality-equivalent store brands
Keywords: برچسب های خصوصی; Retailing; Store brand; Private labels; Retailer brand; National brand; Price discrimination
Food consumption behavior of socioeconomic groups for private labels and national brands
Keywords: برچسب های خصوصی; Private labels; National brands; Lower-income and higher-income consumers; AIDS and LA/AIDS model; Demand; Shopper;
Shelf space management of private labels: a case study in Spanish retailing
Keywords: برچسب های خصوصی; Store brands; Private labels; Assortment; Shelf space;