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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

The influence of negative newspaper coverage on consumer confidence: The Dutch case
Fulltext Access 7 Pages 2011
Financial forecasts during the crisis: Were experts more accurate than laypeople?
Fulltext Access 7 Pages 2011
Keeping up with the Joneses: Dolphins’ search knowledge for knowledge’s sake
Fulltext Access 7 Pages 2011
Executive Summaries
Fulltext Access 7 Pages 2011
Predicting the job and life satisfaction of Italian teachers: Test of a social cognitive model
Fulltext Access 7 Pages 2011
The presence of a calling and academic satisfaction: Examining potential mediators
Fulltext Access 7 Pages 2011
The relationship between psychological contract breach and organizational commitment: Exchange imbalance as a moderator of the mediating role of violation
Fulltext Access 7 Pages 2011
e-SELFQUAL: A scale for measuring online self-service quality
Fulltext Access 8 Pages 2011
Understanding preferences for motion pictures
Fulltext Access 8 Pages 2011
The effects of 3rd party consensus information on service expectations and online trust
Fulltext Access 8 Pages 2011
Online consumer behavior: Comparing Canadian and Chinese website visitors
Fulltext Access 8 Pages 2011
The effects of ethical climate on organizational identification, supervisory trust, and turnover among salespeople
Fulltext Access 8 Pages 2011
Receptiveness of Black Americans to outdoor advertising
Fulltext Access 8 Pages 2011
Understanding consumer services buyers based upon their purchase channel
Fulltext Access 8 Pages 2011
Modeling customer value perceptions in cross-cultural business markets
Fulltext Access 8 Pages 2011
Assessing cross-cultural marketing theory and research
Fulltext Access 8 Pages 2011
Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts
Fulltext Access 8 Pages 2011
Aligning strategic processes in pursuit of firm growth
Fulltext Access 8 Pages 2011
Factors affecting couples' decisions to jointly shop
Fulltext Access 8 Pages 2011
Cash holdings and corporate governance in family-controlled firms
Fulltext Access 8 Pages 2011
Emotions, store-environmental cues, store-choice criteria, and marketing outcomes
Fulltext Access 8 Pages 2011
Predicting elections from biographical information about candidates: A test of the index method
Fulltext Access 8 Pages 2011
Member–organization connection impacts in affinity marketing
Fulltext Access 8 Pages 2011
Compliance versus preference: Understanding salesperson response to contests
Fulltext Access 8 Pages 2011
On the resilience of Corporate Social Responsibility
Fulltext Access 8 Pages 2011
The co-production of equipment-based services: An interpersonal approach
Fulltext Access 8 Pages 2011
Getting what we wish for: The realities of business education for a global economy
Fulltext Access 8 Pages 2011
When electronic management tools work – and don't work – in social-based distribution channels: A study of IT manufacturers and resellers
Fulltext Access 8 Pages 2011
Antecedents of importer relationship performance in Latin America
Fulltext Access 8 Pages 2011
Strategic profiles of Brazilian exporters and performance implications
Fulltext Access 8 Pages 2011
Revisiting the risk/return relations in the Asian Pacific markets: New evidence from alternative models
Fulltext Access 8 Pages 2011
Technology competencies in competitive environment
Fulltext Access 8 Pages 2011
Shaping and re-shaping social capital in buyer–supplier relationships
Fulltext Access 8 Pages 2011
Sponsorship portfolio as a brand-image creation strategy
Fulltext Access 8 Pages 2011
One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions
Fulltext Access 8 Pages 2011
To agree or not to agree? A meta-analytical review of strategic consensus and organizational performance
Fulltext Access 8 Pages 2011
The differential effects of retail density: An investigation of goods versus service settings
Fulltext Access 8 Pages 2011
Investment opportunities and dividend omissions
Fulltext Access 8 Pages 2011
Customer satisfaction and brand equity
Fulltext Access 8 Pages 2011
Leveraging firm-level marketing capabilities with marketing employee development
Fulltext Access 8 Pages 2011
Antecedents of emotional attachment to brands
Fulltext Access 8 Pages 2011
Surviving organizational disasters
Fulltext Access 8 Pages 2011
Information asymmetry, pricing strategy and firm's performance in the retailer- multi-channel manufacturer supply chain
Fulltext Access 8 Pages 2011
Effects of mentoring functions on receivers' organizational citizenship behavior in a Chinese context: A two-study investigation
Fulltext Access 8 Pages 2011
The role of self-service technologies in restoring justice
Fulltext Access 8 Pages 2011
Signaling quality with new product preannouncements: Vaporware and the role of reference quality
Fulltext Access 8 Pages 2011
How social capital and knowledge affect innovation
Fulltext Access 8 Pages 2011
Value relevance of blog visibility
Fulltext Access 8 Pages 2011
Team and organizational resources, strategic orientations, and firm performance in a transitional economy
Fulltext Access 8 Pages 2011
Analytic collaboration in virtual innovation projects
Fulltext Access 8 Pages 2011
Capturing institutional home country conditions for exporting SMEs
Fulltext Access 8 Pages 2011
Empathy as added value in predicting donation behavior
Fulltext Access 8 Pages 2011
Technological turbulence, supplier market orientation, and buyer satisfaction
Fulltext Access 8 Pages 2011
The innovativeness of Born-Globals and customer orientation: Learning from Indian Born-Globals
Fulltext Access 8 Pages 2011
Red Bull “Gives You Wings” for better or worse: A double-edged impact of brand exposure on consumer performance
Fulltext Access 8 Pages 2011
Goal orientation and variety seeking behavior: The role of decision task
Fulltext Access 8 Pages 2011
Explaining consumer confidence in Portugal
Fulltext Access 8 Pages 2011
The generality of the emotion effect on magnitude sensitivity
Fulltext Access 8 Pages 2011
Enhanced active choice: A new method to motivate behavior change
Fulltext Access 8 Pages 2011
The workings and limits of subliminal advertising: The role of habits
Fulltext Access 8 Pages 2011
Older but not wiser—Predicting a partner's preferences gets worse with age
Fulltext Access 8 Pages 2011
Happiness and thrift: When (spending) less is (hedonically) more
Fulltext Access 8 Pages 2011
Is scent-enhanced memory immune to retroactive interference?
Fulltext Access 8 Pages 2011
Cultural influences on preference consistency: Consistency at the individual and collective levels
Fulltext Access 8 Pages 2011
Can supporting a cause decrease donations and happiness? The cause marketing paradox
Fulltext Access 8 Pages 2011
Children playing branded video games: The impact of interactivity on product placement effectiveness
Fulltext Access 8 Pages 2011
Money management in blended and nuclear families
Fulltext Access 8 Pages 2011
Motivating consumer behavior by subliminal conditioning in the absence of basic needs: Striking even while the iron is cold
Fulltext Access 8 Pages 2011
Extending the BG/NBD: A simple model of purchases and complaints
Fulltext Access 8 Pages 2011
Public relations education in a divided society: PR, terrorism and critical pedagogy in post-conflict Northern Ireland
Fulltext Access 8 Pages 2011
Learning web analytics: A tool for strategic communication
Fulltext Access 8 Pages 2011
African-American students’ perceptions of public relations education and practice: Implications for minority recruitment
Fulltext Access 8 Pages 2011
The public relations internship experience: A comparison of student and site supervisor perspectives
Fulltext Access 8 Pages 2011
The role of market-oriented relations in public relations: The differing perspectives of managers and practitioners in the U.S. and Taiwan
Fulltext Access 8 Pages 2011
Arabs, the west and public relations: A critical/cultural study of Arab cultural values
Fulltext Access 8 Pages 2011
Comparing professional identities, attitudes, and views in public communication: A study of Chilean journalists and public relations practitioners
Fulltext Access 8 Pages 2011
NATO's strategic communication as international public relations: The PR practitioner and the challenge of culture in the case of Kosovo
Fulltext Access 8 Pages 2011
The Journal of Retailing 2006–2011: A Nostalgic Retrospective
Fulltext Access 8 Pages 2011
The unwritten rules: An interview with John Beeson, Author and Principal at Beeson Consulting
Fulltext Access 8 Pages 2011
Diversity goals: Reframing the debate and enabling a fair evaluation
Fulltext Access 8 Pages 2011
The Giffords shootings in Tucson: Exploring citizen-generated versus news media content in crisis management
Fulltext Access 8 Pages 2011
Juggling running chainsaws: An interview with William Aziz, Turnaround Expert
Fulltext Access 8 Pages 2011
Social spending: Managing the social media mix
Fulltext Access 8 Pages 2011
UGIS: Understanding the nature of user-generated information systems
Fulltext Access 8 Pages 2011
INVESTIGACIONES EUROPEAS DE DIRECCIÓN Y ECONOMÍA DE LA EMPRESA. INFORME EDITORIAL 2010
Fulltext Access 8 Pages 2011
Career, migration and the life CV: A relational cultural analysis
Fulltext Access 8 Pages 2011
Cross-lagged relationships between career aspirations and goal orientation in early adolescents
Fulltext Access 8 Pages 2011
Influences on employee perceptions of organizational work–life support: Signals and resources
Fulltext Access 8 Pages 2011
Personality and values as predictors of medical specialty choice
Fulltext Access 8 Pages 2011
Global managers’ perceptions of cultural competence
Fulltext Access 8 Pages 2011
Executive Summaries
Fulltext Access 8 Pages 2011
How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information
Fulltext Access 8 Pages 2011
Humanitarian work psychology: The contributions of organizational psychology to poverty reduction
Fulltext Access 8 Pages 2011
Do people think about absolute or relative price differences when choosing between substitute goods?
Fulltext Access 8 Pages 2011
Why men collect things? A case study of fossilised dinosaur eggs
Fulltext Access 8 Pages 2011
Does greater product information actually inform consumer decisions? The relationship between product information quantity and diversity of consumer decisions
Fulltext Access 8 Pages 2011
Incentivising trust
Fulltext Access 8 Pages 2011
Paying for no reason? (Mis-)perceptions of product attributes in separate vs. joint product evaluation
Fulltext Access 8 Pages 2011
The abstractness of luxury
Fulltext Access 8 Pages 2011
Impulsivity and household indebtedness: Evidence from real life
Fulltext Access 8 Pages 2011
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