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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Analyzing online customer dissatisfaction toward perishable goods
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Complexity in business environments
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Antecedents of patent value using exchange option models: Evidence from a panel data analysis
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Company support for employee volunteerism: Does size matter?
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Eliciting and estimating reservation price: A semi-compensatory approach
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Investigating mediators between corporate reputation and customer citizenship behaviors
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The impact of word-of-mouth communication on attribute evaluation
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Effects of age, need for cognition, and affective intensity on advertising effectiveness
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Do fund managers herd to counter investor sentiment?
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Romantic gift giving as chore or pleasure: The effects of attachment orientations on gift giving perceptions
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Perspectives on tourism management as covered by Woodside and Martin
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Institutional environment and firms' sources of financial capital in Central and Eastern Europe
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Corporate governance and family business performance
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Valuing customers for social network services
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Willingness-to-engage in technology transfer in industry–university collaborations
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Driving factors of post adoption behavior in mobile data services
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Adoption barriers and resistance to sustainable solutions in the automotive sector
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Consumer responses to high-technology products: Product attributes, cognition, and emotions
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Asymmetric roles of business ties and political ties in product innovation
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Philanthropic disaster relief giving as a response to institutional pressure: Evidence from China
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Communicating risk to parents and those living in areas with a disaster history
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Development of intellectual property laws for the Russian Federation
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Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality
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Estimating the impact of Denison's (1996), “What is the difference between organizational culture and organizational climate? A native's point of view on a decade of paradigm wars”
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Implementation of environmental sustainability in business: Suggestions for improvement
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The expected benefit as determinant of deal-prone consumers' response to sales promotions
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Is the music industry stuck between rock and a hard place? The role of the Internet and three possible scenarios
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Music marketing: A history and landscape
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Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands—An empirical examination
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Buying or lying—the role of social pressure and temporal disjunction of intention assessment and behavior on the predictive ability of good intentions
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Price endings and tourism consumers’ price perceptions
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Organizational relationship termination competence: A conceptualization and an empirical test
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A study of how mainland Chinese small and medium privately owned businesses engage in networking
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A comparison of print advertisements from Australia and Croatia
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Retail tobacco distribution in Australia: Evidence for policy development
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Seeking the pleasure zone: Understanding young adult’s intoxication culture
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Morality in marketing: Oxymoron or good business practice?
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Discrepancies of positive and negative consumption expectations in high risk drinking experiences
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Stakeholder analysis is key to client–supplier relationships of global outsourcing project success
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Factors influencing information security management in small- and medium-sized enterprises: A case study from Turkey
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Deploying information technologies for organizational innovation: Lessons from case studies
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Contemporary discourses in Information Systems Research: Methodological inclusiveness in a sample of Information Systems Journals
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On the governance of information: Introducing a new concept of governance to support the management of information
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‘Arrivederci CIAO.com, Buongiorno Bing.com’—Electronic word-of-mouth (eWOM), antecedences and consequences
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A framework for portal implementation: A case for Saudi organizations
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Contracting contractors
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Store brand and national brand promotion attitudes antecedents
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BOOKS ON THE HORIZON
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The press and Alitalia's 2008 crisis: Issues, tones, and frames
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Advertising as payment: Information transactions in the South Korean newspaper market
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The role of narrative in public relations ethics pedagogy
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How understanding multidimensional diversity can benefit global public relations education
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Communication with diverse audiences through a case study approach
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An exploration of the effects of victim visuals on perceptions and reactions to crisis events
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Breadth or depth? A content analysis of the use of public relations theory
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Dropping the ball on media inquiries: The role of deadlines in media catching
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Analysis of the image repair discourse in the Michael Phelps controversy
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Mediating the power of antecedents in public relationships: A pilot study
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Owner organization design for mega industrial construction projects
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Commentary: The impact of social networking tools on political change in Egypt’s “Revolution 2.0”
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Auditing without borders
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List of Occasional Reviewers - 2010
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The Dieter's Paradox
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On fatalistic long-term health behavior
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Validation in marketing experiments revisited
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An interview with Walter P. Bastian: Deputy Assistant Secretary for the Western Hemisphere, U.S. Department of Commerce, International Trade Administration
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Personal privacy and Internet marketing: An impossible conflict or a marriage made in heaven?
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Language as a resource to assess cross-cultural equivalence in quantitative management research
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Creating ROI in leadership development
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Women's underrepresentation in upper management
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The Disney-Pixar relationship dynamics
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Leader character, ethos, and virtue: Individual and collective considerations
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Calling, vocational development, and well being: A longitudinal study of medical students
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Luck or cheating? A field experiment on honesty with children
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The role of narrative in career construction theory
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Biased decisions concerning productivity increase options
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Relationships between various person–environment fit types and employee withdrawal behavior: A longitudinal study
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An examination of career indecision and application to dispositional authenticity
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Executive Summaries
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The student-run public relations firm in an undergraduate program: Reaching learning and professional development goals through ‘real world’ experience
Fulltext Access 7 Pages 2011
Responding to crisis representations on film: W.R. Grace goes beyond A Civil Action
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Framing the corporate responsibility-reputation linkage: The case of Tata Motors in India
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Image repair in late night comedy: Letterman and the Palin joke controversy
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The Gulf Coast oil spill: Extending the theory of image restoration discourse to the realm of social media and beyond petroleum
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Altar call: The Democratic Party's religious rhetoric as image repair discourse
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Public relations practice in private sector companies in Gabon
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Measuring student outcomes: An assessment of service-learning in the public relations campaigns course
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U.S. student-run agencies: Organization, attributes and adviser perceptions of student learning outcomes
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An assessment of predictors of student peer evaluations of team work in the capstone campaigns course
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Halo effects of tourists’ destination image on domestic product perceptions
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The research core of the knowledge management literature
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A novel romance: The Technology Acceptance Model with emotional attachment
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Exploring ethics education in global public relations curricula: Analysis of international curricula descriptions and interviews with public relations educators
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The effects of disclosure type and audit committee expertise on Chief Audit Executives’ tolerance for financial misstatements
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Knowledge management and communication in Brazilian agricultural research: An integrated procedural approach
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The case of EAI facilitating knowledge management integration in local government domain
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Reaching for the “cloud”: How SMEs can manage
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An investigation of consumers’ webstore shopping: A view of click-and-mortar company
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Telling your own bad news: Eliot Spitzer and a test of the stealing thunder strategy
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Keeping up with the digital age: How the American Red Cross uses social media to build relationships
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