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Marketing Research Articles

The logics of budgeting: Theorization and practice variation in the educational field
Fulltext Access 23 Pages 2012
Subjective adjustments to objective performance measures: The influence of prior performance
Fulltext Access 23 Pages 2012
Comparing self-regulation and statutory regulation: Evidence from the accounting profession
Fulltext Access 23 Pages 2012
Knowledge management technology as a stage for strategic self-presentation: Implications for knowledge sharing in organizations
Fulltext Access 23 Pages 2012
Using appropriate prior information to eliminate choice sets with a dominant alternative from D-efficient designs
Fulltext Access 24 Pages 2012
EL TIPO DE INCENTIVO COMO DETERMINANTE EN EL ATRACTIVO DE LA PROMOCIÓN DE VENTA EN TURISMO RURAL. EFECTO MODERADOR DEL SEXO, LA EDAD Y LA EXPERIENCIA
Fulltext Access 24 Pages 2012
Auditing and crisis management: The 2010 Melbourne Storm salary cap scandal
Fulltext Access 24 Pages 2012
Use and misuse of levels of analysis in leadership research: An illustrative review of leader–member exchange
Fulltext Access 24 Pages 2012
MODELO EXPLICATIVO DEL COMPORTAMIENTO DE LOS JÓVENES ANTE EL BOTELLÓN Y EL CANNABIS DESDE LA PERSPECTIVA DEL MARKETING SOCIAL
Fulltext Access 25 Pages 2012
Witty invention or dubious fad? Using argument mapping to examine the contours of management fashion
Fulltext Access 25 Pages 2012
From disruptions to struggles: Theorizing power in ERP implementation projects
Fulltext Access 25 Pages 2012
How to build social capital with leadership development: Lessons from an explorative case study of a multibusiness firm
Fulltext Access 26 Pages 2012
LA REVISIÓN DEL CONOCIMIENTO EN LOS NUEVOS PRODUCTOS: EL PAPEL MEDIADOR DE LA CREATIVIDAD Y LA VELOCIDAD AL MERCADO
Fulltext Access 27 Pages 2012
How new leaders affect strategic change following a succession event: A critical review of the literature
Fulltext Access 27 Pages 2012
Factors of stickiness in transfers of know-how between MNC units
Fulltext Access 27 Pages 2012
How does PLM technology support knowledge transfer and translation in new product development? Transparency and boundary spanners in an international context
Fulltext Access 28 Pages 2012
Information systems strategy: Past, present, future?
Fulltext Access 29 Pages 2012
The institutionalization of information system project management practices
Fulltext Access 29 Pages 2012
Quantifying leader lives: What historiometric approaches can tell us
Fulltext Access 30 Pages 2012
EFECTOS DE LOS VIDEOJUEGOS EN LAS MARCAS EMPLAZADAS: LA TRANSMISIÓN DE EMOCIONES
Fulltext Access 30 Pages 2012
Article quality and publication impact via levels of analysis incorporation: An illustration with transformational/charismatic leadership
Fulltext Access 31 Pages 2012
Modeling investor behavior
Fulltext Access 33 Pages 2012
ANÁLISIS COMPARATIVO DE LA EFICACIA PUBLICITARIA EN TELEVISIÓN: TELEPROMOCIÓN VERSUS SPOT*
Fulltext Access 36 Pages 2012
Conceptual Relations Between Expanded Rank Data and Models of the Unexpanded Rank Data
Fulltext Access 43 Pages 2012
Letter from the Editor
Fulltext Access 4 Pages 2011
Service & solution innovation: Overview and research agenda
Fulltext Access 4 Pages 2011
Author Index
Fulltext Access 4 Pages 2011
Special issue on business-to-business marketing in the BRIC countries
Fulltext Access 4 Pages 2011
How many pictures should your print ad have?
Fulltext Access 4 Pages 2011
Contemporary developments in the management of human resources in Africa
Fulltext Access 4 Pages 2011
A survey of social media use, motivation and leadership among public relations practitioners
Fulltext Access 4 Pages 2011
Letter from the Editor
Fulltext Access 4 Pages 2011
Guanxi as a governance mechanism in business markets: Its characteristics, relevant theories, and future research directions
Fulltext Access 4 Pages 2011
Researching market orientation and business performance
Fulltext Access 4 Pages 2011
Market orientation processes - Looking forward
Fulltext Access 4 Pages 2011
Responding to the severe limitations of cross-sectional surveys: Commenting on Rong and Wilkinson’s perspectives
Fulltext Access 4 Pages 2011
Impulse buying and variety seeking: Similarities and differences
Fulltext Access 4 Pages 2011
Reflections on discriminant validity: Reexamining the Bove et al. (2009) findings
Fulltext Access 4 Pages 2011
Winning strategies for innovation and high-technology products management
Fulltext Access 4 Pages 2011
A comparative study to classify ICT developments by economies
Fulltext Access 4 Pages 2011
Promoting promotions: Does showcasing free gifts backfire?
Fulltext Access 4 Pages 2011
How U.S. consumers view in-store promotions
Fulltext Access 4 Pages 2011
Where does business research go from here? Food-for-thought on academic papers in business research
Fulltext Access 4 Pages 2011
The practice turn in organization research: Towards a disciplined transdisciplinarity
Fulltext Access 4 Pages 2011
How public relations executives perceive and measure the impact of social media in their organizations
Fulltext Access 4 Pages 2011
The impact of Serbian public relations on economic indices
Fulltext Access 4 Pages 2011
Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates
Fulltext Access 4 Pages 2011
Outsourcing public relations pedagogy: Lessons from innovation, management futures, and stakeholder participation
Fulltext Access 4 Pages 2011
Public (relations) disturbances and civil disobedience: Why I use “The Yes Men Fix the World” to teach public relations ethics
Fulltext Access 4 Pages 2011
BP initial image repair strategies after the Deepwater Horizon spill
Fulltext Access 4 Pages 2011
Practitioners’ perceptions of their ethics in Korean global firms
Fulltext Access 4 Pages 2011
Index
Fulltext Access 4 Pages 2011
Performance management: Where do we go from here?
Fulltext Access 4 Pages 2011
Why don't we learn from poor choices? The consistency of expectation, choice, and memory clouds the lessons of experience
Fulltext Access 4 Pages 2011
Expectations and outcome: The role of Proposer features in the Ultimatum Game
Fulltext Access 4 Pages 2011
Migration: Vocational perspectives on a complex and diverse transition
Fulltext Access 4 Pages 2011
Introduction to the special issue: Longitudinal studies of leadership development
Fulltext Access 4 Pages 2011
An initial investigation on the use of ‘Return on Investment” in public relations practice
Fulltext Access 4 Pages 2011
The role of character in ethical leadership research
Fulltext Access 4 Pages 2011
Executive Summaries
Fulltext Access 4 Pages 2011
Books on the horizon
Fulltext Access 5 Pages 2011
The role of social presence in mortality salience effects
Fulltext Access 5 Pages 2011
Social perspectives of e-contact center for loyalty building
Fulltext Access 5 Pages 2011
The impact of brand personality and sales promotions on brand equity
Fulltext Access 5 Pages 2011
Strategic management in Latin America: Issues and assessment
Fulltext Access 5 Pages 2011
Software product evolution for Intellectual Capital Management: The case of Meta4 PeopleNet
Fulltext Access 5 Pages 2011
Influencing citizen behavior: Experiences from multichannel marketing pilot projects
Fulltext Access 5 Pages 2011
“At least I’m not drink-driving”: Formative research for a social marketing campaign to reduce drug-driving among young drivers
Fulltext Access 5 Pages 2011
Letter from the editor
Fulltext Access 5 Pages 2011
The role of predicted, on-line experienced and remembered satisfaction in current choice to use public transport services
Fulltext Access 5 Pages 2011
Improving the attention-capturing ability of special displays with the combination effect and the design effect
Fulltext Access 5 Pages 2011
Retrospection on the impact of Wallendorf and Brucks' “Introspection in consumer research: Implementation and implications”
Fulltext Access 5 Pages 2011
How climate change organizations utilize websites for public relations
Fulltext Access 5 Pages 2011
Sex scandals: A cross-cultural analysis of image repair strategies in the cases of Bill Clinton and Silvio Berlusconi
Fulltext Access 5 Pages 2011
Insights from assurance analogs
Fulltext Access 5 Pages 2011
The benefits of “sleeping on things”: Unconscious thought leads to automatic weighting
Fulltext Access 5 Pages 2011
Unconscious information processing reduces information overload and increases product satisfaction
Fulltext Access 5 Pages 2011
If money does not make you happy, consider time
Fulltext Access 5 Pages 2011
Career decision status as a predictor of resignation behavior five years later
Fulltext Access 5 Pages 2011
Interpreting Self-Directed Search profiles: Validity of the “Rule of Eight”
Fulltext Access 5 Pages 2011
The locus of leader character
Fulltext Access 5 Pages 2011
Character-based leadership, context and consequences
Fulltext Access 5 Pages 2011
Multinationals in the Middle East: Challenges and opportunities
Fulltext Access 5 Pages 2011
Managing moral distress: A strategy for resolving ethical dilemmas
Fulltext Access 5 Pages 2011
BOOKS ON THE HORIZON
Fulltext Access 5 Pages 2011
Books on the horizon
Fulltext Access 5 Pages 2011
BOOKS ON THE HORIZON
Fulltext Access 5 Pages 2011
Why we hate performance management—And why we should love it
Fulltext Access 5 Pages 2011
Leadership is not what you think: A Socratic dialogue
Fulltext Access 5 Pages 2011
BOOKS ON THE HORIZON
Fulltext Access 5 Pages 2011
A research note on market creation in the pharmaceutical industry
Fulltext Access 5 Pages 2011
Innovative capabilities: Their drivers and effects on current and future performance
Fulltext Access 5 Pages 2011
Heterogeneous effects of different factors on global ICT adoption
Fulltext Access 5 Pages 2011
Beyond the technology adoption: Technology readiness effects on post-adoption behavior
Fulltext Access 5 Pages 2011
Effects of social influence on consumers' voluntary adoption of innovations prompted by others
Fulltext Access 5 Pages 2011
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Fulltext Access 5 Pages 2011
Subsidizing technology: How to succeed
Fulltext Access 5 Pages 2011
Country-of-origin effects and antecedents of industrial brand equity
Fulltext Access 5 Pages 2011
The use of visual warnings in social marketing: The case of tobacco
Fulltext Access 5 Pages 2011
Separating fads from facts: Lessons from The Good, The Fad, And The Ugly
Fulltext Access 6 Pages 2011
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