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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Women in top management and agency costs
Fulltext Access 7 Pages 2011
Promoting youth smokefree behaviour: An evaluation of a social norms campaign
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Credit granting to small firms: A Brazilian case
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Sportsbooks and politicians: Place your bet!
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Comparing theories to explain e-commerce adoption
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Country effect on firm performance: A multilevel approach
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Change management practices: Impact on perceived change results
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What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott
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From hierarchy to hybrid: The evolving nature of inter-firm governance in China's automobile groups
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Marketing tactics discouraging price search: Deception and competition
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Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation
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Free samples, profits, and welfare: The effect of market structures and behavioral modes
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The impact of firm strategy on performance measures used in executive compensation
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Young adult smokers’ perceptions of cigarette pack innovation, pack colour and plain packaging
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Does XBRL adoption reduce information asymmetry?
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Writing and publishing important scientific articles: A reviewer's perspective
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Dual organizational identification impacting client satisfaction and word of mouth loyalty
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Human resource flexibility and strong ties in entrepreneurial teams
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The role of trust in buyer–seller conflict management
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Consumer perceptions of third party product quality ratings
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Emic and etic interpretations of engagement with a consumer-to-consumer online auction site
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How managerial attitudes toward the natural environment affect market orientation and innovation
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Linking customer resources to firm success: The role of marketing program implementation
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Management entrenchment and the cost of equity capital
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Investigating the roles of online buzz for new product diffusion and its cross-country dynamics
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Affinities between multi-agent systems and service-dominant logic: Interactionist implications for business marketing practice
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Beyond the conventional-specialty dichotomy in food retailing business models: An Italian case study
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Retailing masculinity: Gender expectations and social image of male grooming products in New Zealand
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Intrinsic motivations, self-esteem, and luxury goods consumption
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Shopping orientations of US males: A generational cohort comparison
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Music consumption: Lifestyle choice or addiction
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The profit benefits of bundle pricing of complementary products
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Cultural influence on consumers' usage of social networks and its' impact on online purchase intentions
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Outlet mall shoppers' intentions to purchase apparel: A dual-process perspective
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Materialism and brand engagement as shopping motivations
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Customer involvement and perceptions: The moderating role of customer co-production
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Effects of mall atmosphere on mall evaluation: Teenage versus adult shoppers
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Studying innovation processes in real-time: The promises and challenges of ethnography
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Different determinants at different times: B2B adoption of a radical innovation
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It's all B2B…and beyond: Toward a systems perspective of the market
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Are pricing policies an impediment to the success of customer solutions?
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Managing channel coordination in a multi-channel manufacturer–retailer supply chain
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The many faces of trust and guanxi behavior: Evidence from marketing channels in China
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The role of renqing in mediating customer relationship investment and relationship commitment in China
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Brand stability as a signaling phenomenon — An empirical investigation in industrial markets
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Marketing education in Australia before 1965
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Trading-up mass-market goods to luxury products
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The nature and incidence of private label rejection
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Maximum consumption: Heavy quantity drinking amongst university students
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“You wouldn’t know it had alcohol in it until you read the can”: Adolescents and alcohol-energy drinks
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Demagogue to dialogue
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Whisper forecasts of earnings per share: Is anyone still listening?
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Social exchange: Empirical examination of form and focus
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Customer's angry voice: Targeting employees or the organization?
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Eisenhardt's impact on theory in case study research
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Employees' awareness of their impact on corporate reputation
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Transforming business education to produce global managers
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Why CIBERs matter to the competitiveness of U.S. businesses in the 21st century
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Getting ready to lead: An interview with Kanina Blanchard, International Issues and Crisis Management Expert
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A leader with a passion for brands: An interview with Matthew M. Mannelly, CEO of Prestige Brands, Inc.
Fulltext Access 7 Pages 2011
Gaining legitimacy through hiring local workforce at a premium: The case of MNEs in the United Arab Emirates
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Explaining ethnic entrepreneurship: An evolutionary economics approach
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What do we know about managing aging teams? Lessons learned from the automotive shop floor
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Stock listing and financial flexibility
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Looking beyond Western leadership models
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Reasonable human resource practices for making employee downsizing decisions
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Infusing creativity into crisis management
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HR Sourcing Decisions and Risk Management
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A hale farewell: The state of leadership research
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Face and fortune: Inferences of personality from Managing Partners' faces predict their law firms' financial success
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Regret, disappointment and the endowment effect
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Regret aversion and the reluctance to exchange lottery tickets
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Social interactions and the salience of social identity
Fulltext Access 7 Pages 2011
Conspicuous consumption in a recession: Toning it down or turning it up?
Fulltext Access 7 Pages 2011
Spatial categorization and time perception: Why does it take less time to get home?
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Culture and personal values: How they influence perceived service quality
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Market orientation in the context of SMEs: A conceptual framework
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Measurement properties of rankings and ratings
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Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies
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Top management team turnover, CEO succession type, and strategic change
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Managing customer experiences in online product communities
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Can minority state ownership influence firm value? Universal and contingency views of its governance effects
Fulltext Access 7 Pages 2011
More on the role of switching costs in service markets: A research note
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How does perceived firm innovativeness affect the consumer?
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Strategies to offset dissatisfactory product performance: The role of post-purchase marketing
Fulltext Access 7 Pages 2011
Entrepreneurial orientation, management commitment, and human capital: The internationalization of SMEs in India
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Multi-level framework of open source software adoption
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Culture and age as moderators in the corporate reputation and loyalty relationship
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Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size
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Materialism through the eyes of Polish and American consumers
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Tax effect on Spanish SME optimum debt maturity structure
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How personal nostalgia influences giving to charity
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Testing to prevent bad translation: Brand name conversions in Chinese–English contexts
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Anticipating a service experience
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Measurement of organizational investments in social capital: The service employee perspective
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Retail shopping typology of American teens
Fulltext Access 7 Pages 2011
In-store music and aroma influences on shopper behavior and satisfaction
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Impact of retail environment extraordinariness on customer self-concept
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Are stocks dumped or neglected by analysts' inferior investments to covered stocks?
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Do values or goals better explain intent? A cross-national comparison
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