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Marketing Research Articles

I'll sleep when I'm dead
Fulltext Access 9 Pages 2011
Multilingual organizations as ‘linguascapes’: Negotiating the position of English through discursive practices
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The MNC as an externally embedded organization: An investigation of embeddedness overlap in local subsidiary networks
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Emerging market multinationals’ role in facilitating developed country multinationals’ regional expansion: A critical review of the literature and Turkish MNC examples
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Insights into gaining access to export financing: Understanding export lenders’ ideal exporter profile
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Cross-cultural training and expatriate adjustment: A study of western expatriates in Nigeria
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Human resource strategies for managing back-office employees in subsidiary operations: The case of two investment multinational banks in Tanzania
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Rules, standards, and ethics: Relativism predicts cross-national differences in the codification of moral standards
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Ethnic ties, location choice, and firm performance in foreign direct investment: A study of Taiwanese business groups FDI in China
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Career Entrepreneurship
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Authentic leadership and the knowledge economy
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New consultant roles and processes in a 24/7 world
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Opportunism and Organization under the Black Flag
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Babel in business: The language barrier and its solutions in the HQ-subsidiary relationship
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The gender and leadership wars
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Ambidextrous leadership
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Emerging HR management trends in India and the way forward
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Workplace 2025-What will it look like?
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Leader-focused search: The impact of an emerging preference on information search
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How do you fake a personality test? An investigation of cognitive models of impression-managed responding
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‘Needed not wanted’: An interdisciplinary examination of the work-related challenges faced by irregular migrants
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Immigration and the interplay among citizenship, identity and career: The case of Ethiopian immigration to Israel
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The making of careers, the making of a discipline: Luck and chance in migrant careers in geriatric medicine
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Career support for migrants: Transformation or adaptation?
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Birth cohort change in the vocational interests of female and male college students
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The early bird catches the news: Nine things you should know about micro-blogging
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How happiness mediates the organizational virtuousness and affective commitment relationship
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Cross-border relationships and performance: Revisiting a complex linkage
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Antecedents and consequences of management-espoused organizational cultural control
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How knowledge management mediates the relationship between environment and organizational structure
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A comparative analysis of the role of national culture on foreign market acquisitions by U.S. firms and firms from emerging countries
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“It really works like this”: Hybrid forms of management culture in Thailand and Israel
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The increasing internationalization of the international business classroom: Cultural and generational considerations
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Taking international business education programs and pedagogy to new heights: Fundamental questions for educators and students
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Revamping MBA programs for global competitiveness
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Can brand image move upwards after Sideways? A strategic approach to brand placements
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Winning through synergy in the C-suite at Vector Marketing Corporation: An interview with company presidents Albert DiLeonardo and Bruce Goodman
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A process model of academic entrepreneurship
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Testing multiple motives in feedback seeking: The interaction of instrumentality and self protection motives
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We’re all connected: The power of the social media ecosystem
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How to inspire value-laden collaborative consumer-generated content
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Implementing global corporate citizenship: An integrated business framework
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Environmental reporting: Toward enhanced information quality
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The changed legality of resale price maintenance and pricing implications
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Influence of R&D subsidies on efficiency: the case of Spanish manufacturing firms
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La relación entre la propiedad institucional y de los directivos y el desempeño medioambiental
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Does institutional reform of intellectual property rights lead to more inbound FDI? Evidence from Latin America and the Caribbean
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Determinants of individuals’ preference for cross-cultural literacy: Role of international trade potential
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The effects of ‘language standardization’ on the acceptance and use of e-HRM systems in foreign subsidiaries
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Standardization and contextualization: A study of language and leadership across 17 countries
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Socio-organo complexity and project performance
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A fair online payment system for digital content via subliminal channel
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Trust factors influencing the adoption of internet-based interorganizational systems
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Adverse selection in online “trust” certifications and search results
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Reputation evaluation for choosing a trustworthy counterparty in C2C e-commerce
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Across-authority lightweight ownership transfer protocol
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On the design of sponsored keyword advertising slot auctions: An analysis of a generalized second-price auction approach
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Commenders: A recommendation procedure for online book communities
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Impacts of multi-layer chain subcontracting on project management performance
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What’s in a name: Project or programme?
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User advocacy and information system project performance
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Revealing bank lending decisions for contractors in Hong Kong
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Great expectations and hard times: The paradoxical experience of the engineer as project manager
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A cross-cultural validation of the web usage-related lifestyle scale: An empirical investigation in china
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Fixing the contract after the contract is fixed: A study of incomplete contracts in IT and construction projects
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A time-dependent earned value model for software projects
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What practitioners consider to be the skills and behaviours of an effective people project manager
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A fuzzy approach for the earned value management
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Structural equation model for assessing impacts of contractor's performance on project success
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Meshworked reputation: Publicists’ views on the reputational impacts of online communication
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An inside-out exploration of contemporary Chinese public relations education
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The good organization communicating well: Teaching rhetoric in the public relations classroom
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Are ‘journalists’ own problems’ aggravating their hostility toward public relations?—A study of Korean journalists
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Agenda-building in the corporate sphere: Analyzing influence in the 2008 Yahoo!–Icahn proxy contest
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Corporate social responsibility and the oil industry: Theory and perspective fuel a longitudinal view
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Self-employment and attitudes towards risk: Timing and unobserved heterogeneity
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Socialization preferences and intentions: Does one size fit all?
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Career-choice readiness in adolescence: Developmental trajectories and individual differences
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Counseling for the transition to adulthood as joint, goal-directed action
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Measurement invariance in mentoring research: A cross-cultural examination across Taiwan and the U.S.
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Calling and work-related outcomes: Career commitment as a mediator
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Structure of vocational interests for diverse groups on the 2005 strong interest inventory
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Social cognitive predictors of the interests and choices of computing majors: Applicability to underrepresented students
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Two-Tier Store Brands: The Benefic Impact of a Value Brand on Perceptions of a Premium Brand
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Executive Summaries
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Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time
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Adolescents’ understanding of poverty and the poor in rural Malaysia
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Self-esteem and earnings
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How publics respond to crisis communication strategies: The interplay of information form and source
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Do women have longer conversations? Telephone evidence of gendered communication strategies
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Leveling the playing field: Dishonesty in the face of threat
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Attenuating focalism in affective forecasts of the commuting experience: Implications for economic decisions and policy making
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An investigation of the endowment effect using a factorial design
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The role of regulatory fit on the attraction effect
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Food, sex and the hunger for distinction
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Avoiding the risk of responsibility by seeking uncertainty: Responsibility aversion and preference for indirect agency when choosing for others
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The intermediate alternative effect: Considering a small tradeoff increases subsequent willingness to make large tradeoffs
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Our possessions, our selves: Domains of self-worth and the possession–self link
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Is mandated independence necessary for audit quality?
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The office: The weakness of numbers and the production of non-authority
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