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Marketing Research Articles

Does talking the talk help walking the walk? An examination of the effect of vocal attractiveness in leader effectiveness
Fulltext Access 10 Pages 2011
Fast HR-Enhancing service excellence
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Receiving advice on matters of taste: Similarity, majority influence, and taste discrimination
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A policy maker’s dilemma: Preventing terrorism or preventing blame
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Power becomes you: The effects of implicit and explicit power on the self
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Effects of feedback and complexity on repeated decisions from description
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True overconfidence: The inability of rational information processing to account for apparent overconfidence
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Excessive confidence in visually-based estimates
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Linking ethical leadership to employee performance: The roles of leader–member exchange, self-efficacy, and organizational identification
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Justified ethicality: Observing desired counterfactuals modifies ethical perceptions and behavior
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Leader self-development as organizational strategy
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Adolescent family environmental antecedents to transformational leadership potential: A longitudinal mediational analysis
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Motivational roots of leadership: A longitudinal study from childhood through adulthood
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The key commandments for doing business in Russia
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Collaborative IT offshoring relationships and professional role identities: Reflections from a field study
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Testing the differential effects of changes in psychological contract breach and fulfillment
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The Job Demands–Resources model: An analysis of additive and joint effects of demands and resources
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Social cognitive career theory, conscientiousness, and work performance: A meta-analytic path analysis
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Effects of scheduling perceptions on attitudes and mobility in different part-time employee types
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Family mastery enhances work engagement in Chinese nurses: A cross-lagged analysis
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Applying social cognitive career theory to predict interests and choice goals in statistics among Spanish psychology students
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The relationship between learning environment and career competencies of students in vocational education
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Effects of parental expectations and cultural-values orientation on career decision-making difficulties of Chinese University students
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Integrating work and basic values into the Spherical Model of Interests
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Objective work–nonwork conflict: From incompatible demands to decreased work role performance
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A bittersweet phenomenon: The internal structure, functional mechanism, and effect of guanxi on firm performance
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The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms
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Antecedents and performance consequences of learning success in international joint ventures
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Coping with time pressure in interfirm supply chain relationships
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Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?
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The network perspective and the internationalization of small and medium sized software firms from Syria
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Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value
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Bridging and bonding forms of social capital in a regional strategic network
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The use of information technology tools in new product development phases: Analysis of effects on new product innovativeness, quality, and market performance
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Exploring the concept of coopetition: A typology for the strategic moves of the Finnish forest industry
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A survey of market orientation research (1995–2008)
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Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis
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Export intensity and marketing in transition economies: Evidence from China
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Affective organizational commitment and citizenship behavior: Linear and non-linear moderating effects of organizational tenure
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The impact of country-level factors on the use of new work practices
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Strategic orientations and strategies of high technology ventures in two transition economies
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Real call options to enlarge foreign subsidiaries – The moderating effect of irreversibility on the influence of economic volatility and political instability on subsequent FDI
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Reducing distributor opportunism in the export market: Effects of monitoring mechanisms, norm-based information exchange, and market orientation
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Explaining the trends in the UK cross-border mergers & acquisitions: An analysis of macro-economic factors
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Key factors affecting acquisition of technological capabilities from foreign acquiring firms by small and medium sized local firms
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Revisiting the relationship of supervisor trust and CEO trust to turnover intentions: A three-country comparative study
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Offshoring strategy: Motives, functions, locations, and governance modes of small, medium-sized and large firms
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Start-up and hiring practices of immigrant entrepreneurs: An empirical study from an evolutionary psychological perspective
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Treating Organizational Wounds
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Three decades of research on national culture in the workplace
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The role of reflexive capability in relation to intellectual capital on multi international partnerships
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MUCS: A model for ubiquitous commerce support
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Do males and females differ in how they perceive and elaborate on agent-based recommendations in Internet-based selling?
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Reputation inflation detection in a Chinese C2C market
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A novel electronic cash system with trustee-based anonymity revocation from pairing
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Evaluation of a template protection approach to integrate fingerprint biometrics in a PIN-based payment infrastructure
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Evolutionary fuzzy decision model for cash flow prediction using time-dependent support vector machines
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A case study approach for developing a project performance evaluation system
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What risks are common to or amplified in programmes: Evidence from UK public sector infrastructure schemes
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The association among project manager's leadership style, teamwork and project success
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Learning to collaborate in multi-organizational projects
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Implementing the replication strategy in uncertain and complex investment projects
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Comparing the value of information sharing under different inventory policies in construction supply chain
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The challenge for multichannel services: Cross-channel free-riding behavior
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Investigating the rationale for adopting an internationally-recognised project management methodology in Ireland: The view of the project manager
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Relationships among interpersonal conflict, requirements uncertainty, and software project performance
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Developing risk breakdown structure for information technology organizations
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The spiritual identity of projects
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Managing the project learning paradox: A set-theoretic approach toward project knowledge transfer
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A control system project development model derived from System Dynamics
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An investigation into the governance of information technology projects in South Africa
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“Cheap labor” speaks: PR adjuncts on pedagogy and preparing Millennials for careers
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Corporate social responsibility as a legitimate concern for Chinese enterprises: An analysis of media depictions
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A social capital approach to improving public relations’ efficacy: Diagnosing internal constraints on external communication
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2010 Practice Analysis: Professional competencies and work categories in public relations today
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The Role of Marketing in Social Media: How Online Consumer Reviews Evolve
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Competency development and career success: The mediating role of employability
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Investigating the role of psychological contract breach on career success: Convergent evidence from two longitudinal studies
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Metaphors for retirement: Unshackled from schedules
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Stressful demands or helpful guidance? The role of display rules in Indian call centers
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Job level, demands, and resources as antecedents of work–family conflict
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The impact of supervisory mentoring on personal learning and career outcomes: The dual moderating effect of self-efficacy
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“Telling tales”: Using narrative in career guidance
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To Justify or Not to Justify: The Role of Anticipated Regret on Consumers’ Decisions to Upgrade Technological Innovations
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Temporal Reframing of Prices: When Is It Beneficial?
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Innovations in Retail Pricing and Promotions
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Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit Price Increase Tactics on Retailer and Product Brand Attitudes
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Integrating Production Costs in Channel Decisions
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Jon and Kate Plus 8: A case study of social media and image repair tactics
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Advertising: Stimulant or Suppressant of Online Word of Mouth?
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One European model of HRM? Cranet empirical contributions
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Alternative paradigms and the study and practice of performance management and evaluation
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Fair value accounting for liabilities: The role of disclosures in unraveling the counterintuitive income statement effect from credit risk changes
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Responses to risk in tournaments
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The PC (polluting computer): Forever a tragedy of the commons?
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Assessing the mediating role of online social capital between social support and instant messaging usage
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Explaining website effectiveness: The hedonic–utilitarian dual mediation hypothesis
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Mining competitor relationships from online news: A network-based approach
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The role of psychological traits and social factors in using new mobile communication services
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Designing utility-based recommender systems for e-commerce: Evaluation of preference-elicitation methods
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