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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

A proactive balanced scorecard
Fulltext Access 9 Pages 2011
Value propositions as communication practice: Taking a wider view ⋆
Fulltext Access 9 Pages 2011
How managers make sourcing decisions about low cost regions: Insights from perceptual mapping
Fulltext Access 9 Pages 2011
Signaling new product introduction delays: Determinants of clarity of delay-duration announcements
Fulltext Access 9 Pages 2011
Network agility as a trigger for enhancing firm performance: A case study of a high-tech firm implementing the mixed channel strategy
Fulltext Access 9 Pages 2011
The impact of degenerative episodes on the sponsorship B2B relationship: Implications for brand management
Fulltext Access 9 Pages 2011
Network actors' participation in B2B SME branding
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B2B service brand identity: Scale development and validation
Fulltext Access 9 Pages 2011
Approaching what we hope for and avoiding what we fear: A study of women’s concern with visible signs of skin aging
Fulltext Access 9 Pages 2011
Vulnerable consumers and debt: Can social marketing assist?
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Strategic and tactical alliances: Do environmental non-profits manage them differently?
Fulltext Access 9 Pages 2011
IMP and service-dominant logic: Divergence, convergence and development
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Achieving top management support with business knowledge and role of IT/IS personnel
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The intellectual development of the technology acceptance model: A co-citation analysis
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How iPhone innovators changed their consumption in iDay2: Hedonic post or brand devotion
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The role of information in strategic decision-making
Fulltext Access 9 Pages 2011
Role of knowledge conversion and social networks in team performance
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Reinforcing the security of corporate information resources: A critical review of the role of the acceptable use policy
Fulltext Access 9 Pages 2011
The effects of relationship quality and switching barriers on customer loyalty
Fulltext Access 9 Pages 2011
Examining the antecedents of knowledge sharing in facilitating team innovativeness from a multilevel perspective
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Making functional units functional: The role of rhetorical structure in use of scholarly journal articles
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Music congruency in a service setting: The mediating role of emotional and cognitive responses
Fulltext Access 9 Pages 2011
Explaining non-linear customer density effects on shoppers’ emotions and behavioral intentions in a retail context: The mediating role of perceived control
Fulltext Access 9 Pages 2011
Determinants of restaurant's owners/managers selection of wines to be offered on the wine list
Fulltext Access 9 Pages 2011
The effect of default options on choice—Evidence from online product configurators
Fulltext Access 9 Pages 2011
Pirates of the web: The curse of illegal downloading
Fulltext Access 9 Pages 2011
Evaluating tourist satisfaction with the retail experience in a typical tourist shopping village
Fulltext Access 9 Pages 2011
Entrepreneurial orientation of grocery retailers in Finland
Fulltext Access 9 Pages 2011
Other customers in the retail environment and their impact on the customer’s evaluations of the retailer
Fulltext Access 9 Pages 2011
Mall shopping behaviour of Indian small town consumers
Fulltext Access 9 Pages 2011
Examining drivers of online purchase intensity: Moderating role of adoption duration in sustaining post-adoption online shopping
Fulltext Access 9 Pages 2011
Creating advocates: The roles of satisfaction, trust and commitment
Fulltext Access 9 Pages 2011
An empirical investigation of mobile banking adoption: The effect of innovation attributes and knowledge-based trust
Fulltext Access 9 Pages 2011
Mall attributes and shopping value: Differences by gender and generational cohort
Fulltext Access 9 Pages 2011
Conflicts and value co-creation in project networks
Fulltext Access 9 Pages 2011
The role of program fairness in asymmetrical channel relationships
Fulltext Access 9 Pages 2011
Achieving superior innovation-based performance outcomes in SMEs through innovation resource–capability complementarity
Fulltext Access 9 Pages 2011
Conflict handling, trust and commitment in outsourcing relationship: A Chinese and Indian study
Fulltext Access 9 Pages 2011
Marketing metrics: Insights from Brazilian managers
Fulltext Access 9 Pages 2011
Customer dissatisfaction and defection: The hidden costs of downsizing
Fulltext Access 9 Pages 2011
Stochastic perspective of industrial distribution network processes
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Barriers to the “key supplierization” of the firm
Fulltext Access 9 Pages 2011
Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention
Fulltext Access 9 Pages 2011
Consumer innovativeness and its correlates: A propositional inventory for future research
Fulltext Access 9 Pages 2011
Managing membership threats through collective efficacy
Fulltext Access 9 Pages 2011
Revisiting the risk-taking effect of executive stock options on firm performance
Fulltext Access 9 Pages 2011
Parental responsiveness and adolescent susceptibility to peer influence: A cross-cultural investigation
Fulltext Access 9 Pages 2011
Revisiting the substantiality criterion: From ethnic marketing to market segmentation
Fulltext Access 9 Pages 2011
How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings
Fulltext Access 9 Pages 2011
Organizational governance and TMT pay level adjustment
Fulltext Access 9 Pages 2011
Transformative green marketing: Impediments and opportunities
Fulltext Access 9 Pages 2011
Absorptive capacity, innovation, and financial performance
Fulltext Access 9 Pages 2011
Institutional investors, shareholder activism, and earnings management
Fulltext Access 9 Pages 2011
Are workplaces with many women in management run differently?
Fulltext Access 9 Pages 2011
Consortium benchmarking: Collaborative academic–practitioner case study research
Fulltext Access 9 Pages 2011
Village banking development model: FINCA Costa Rica
Fulltext Access 9 Pages 2011
Emotional advertising: Revisiting the role of product category
Fulltext Access 9 Pages 2011
Environmental uncertainty and environmental management perception: A multiple case study
Fulltext Access 9 Pages 2011
Deconstructing the notion of blame in corporate failure
Fulltext Access 9 Pages 2011
Customers acting badly: Evidence from the hospitality industry
Fulltext Access 9 Pages 2011
A model of adolescents' online consumer self-efficacy (OCSE)
Fulltext Access 9 Pages 2011
Customer reactions to acquirer-dominant mergers and acquisitions
Fulltext Access 10 Pages 2011
The psychology and behavioural economics of poverty
Fulltext Access 10 Pages 2011
Coping with guilt and shame in the impulse buying context
Fulltext Access 10 Pages 2011
Air pollution and stock returns in the US
Fulltext Access 10 Pages 2011
New product pricing strategy under customer asymmetric anchoring
Fulltext Access 10 Pages 2011
“I’ll die with the hammer in my hand”: John Henryism as a predictor of happiness
Fulltext Access 10 Pages 2011
Debiasing or rebiasing? Moderating the illusion of delayed incentives
Fulltext Access 10 Pages 2011
Words speak louder than money
Fulltext Access 10 Pages 2011
Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance
Fulltext Access 10 Pages 2011
Branding in a global marketplace: The mediating effects of quality and self-identity brand signals
Fulltext Access 10 Pages 2011
Economic experts or laypeople? How teachers and journalists judge trade and immigration policies
Fulltext Access 10 Pages 2011
The willingness to pay–willingness to accept gap revisited: The role of emotions and moral satisfaction
Fulltext Access 10 Pages 2011
Mental budgeting and the management of household finance
Fulltext Access 10 Pages 2011
Strategy versus sincerity in mean voting
Fulltext Access 10 Pages 2011
The course of motivation
Fulltext Access 10 Pages 2011
Contrasting rule-based and similarity-based category learning: The effects of mood and prior knowledge on ambiguous categorization
Fulltext Access 10 Pages 2011
Bridging the intention–behavior gap: Inducing implementation intentions through persuasive appeals
Fulltext Access 10 Pages 2011
Particle swarm optimization for optimal product line design
Fulltext Access 10 Pages 2011
A multidimensional association approach to sequential consumer judgments
Fulltext Access 10 Pages 2011
Interruptions in the workplace: A case study to reduce their effects
Fulltext Access 10 Pages 2011
e-Government stakeholders—Who are they and what do they want?
Fulltext Access 10 Pages 2011
A rapid review method for extremely large corpora of literature: Applications to the domains of modelling, simulation, and management
Fulltext Access 10 Pages 2011
The past and future of personality utility: Improving predictive ability through item-based precision and factor interdependence
Fulltext Access 10 Pages 2011
Do RFIDs (radio frequency identifier devices) provide new ethical dilemmas for librarians and information professionals?
Fulltext Access 10 Pages 2011
A meta-analysis of the impact of trust on technology acceptance model: Investigation of moderating influence of subject and context type
Fulltext Access 10 Pages 2011
The cognitive selection framework for knowledge acquisition strategies in virtual communities
Fulltext Access 10 Pages 2011
In-formation on the prairie: Signs, patterns, systems and prairie dogs
Fulltext Access 10 Pages 2011
Innovations and communication through innovative users: An exploratory mechanism of social networking website
Fulltext Access 10 Pages 2011
The relationship of service failure severity, service recovery justice and perceived switching costs with customer loyalty in the context of e-tailing
Fulltext Access 10 Pages 2011
The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store
Fulltext Access 10 Pages 2011
Antecedents of materialism and compulsive buying: A life course study in Australia
Fulltext Access 10 Pages 2011
Retail buyers’ decision-making and buy national campaigns
Fulltext Access 10 Pages 2011
The effect of store image and service quality on brand image and purchase intention for private label brands
Fulltext Access 10 Pages 2011
Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer–employee rapport
Fulltext Access 10 Pages 2011
Engineering consultants' perceptions of corporate branding: A case study of an international engineering consultancy
Fulltext Access 10 Pages 2011
Suspicion: Its sources, means of control, and effect on interorganizational relationships
Fulltext Access 10 Pages 2011
Strategic Herding Behavior in Peer-to-Peer Loan Auctions
Fulltext Access 10 Pages 2011
The Effect of Social Cues on Sniping Behavior in Internet Auctions: Field Evidence and a Lab Experiment
Fulltext Access 10 Pages 2011
The Effectiveness of Branded Mobile Phone Apps
Fulltext Access 10 Pages 2011
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