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Marketing Research Articles

How durable is sustainable enterprise? Ecological sustainability meets the reality of tough economic times
Fulltext Access 10 Pages 2011
Virtual delegation across borders: A knowledge-based perspective
Fulltext Access 10 Pages 2011
Will they stay or will they go? How network properties of WebICs predict dropout rates of valuable Wikipedians
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Engaging values in international business practice
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Strategic ambiguity and leaders’ responsibility beyond maximizing profits
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Can you hear me now? Learning from customer stories
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Abbreviated Scenario Thinking
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Cosmopolitanism, individual-level values and cultural-level values: A cross-cultural study
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Trips and tips for negotiation self-defense: Forewarned is forearmed
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Innovation, organizational learning, and performance
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Optimal close-to-home biases in asset allocation
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The good, the fad, and the ugly
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Entrepreneurial decisions and legal issues in early venture stages: Advice that shouldn’t be ignored
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Once more, with feeling: Empathy and technology in customer care
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Customer-to-noncustomer interactions: Extending the ‘social’ dimension of the store environment
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“Shopping as leisure: An exploration of manifoldness and dynamics in consumers shopping experiences”
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In-store one-to-one marketing
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Reconceptualizing professional service firm innovation capability: Scale development
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Innovative ways of raising funds and adding value: A stakeholder approach to whole business securitization
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Marketing metrics' usage: Its predictors and implications for customer relationship management
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Una comparación del comportamiento del consumidor en los canales online y offline: sensibilidad al precio, lealtad de marca y efecto de las características del producto
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Unveiling user-generated content: Designing websites to best present customer reviews
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Customer response to dissatisfaction: A synthesis of literature and conceptual framework
Fulltext Access 10 Pages 2011
Sustainable corporate entrepreneurship: Evolving and connecting with the organization
Fulltext Access 11 Pages 2011
Strategies to reduce product proliferation
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Impacto de la certificación ISO 14001 en el rendimiento financiero empresarial: conclusiones de un estudio empírico
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La formación de la lealtad de un cliente de una compañía aérea: diferencias entre aerolíneas tradicionales y de bajo coste
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COMBATIENDO LA ALIENACIÓN DEL EMPLEADO EN EL TRABAJO:¿QUÉ PAPEL PUEDE JUGAR LA JUSTICIA ORGANIZATIVA?
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Combating the effects of turnover: Military lessons learned from project teams rebuilding Iraq
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The new WTP: Willingness to participate
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Grupos de interés, gestión ambiental y resultado empresarial: una propuesta integradora
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Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
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Understanding the dynamics of users’ belief in software application adoption
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Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness
Fulltext Access 11 Pages 2011
The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing
Fulltext Access 11 Pages 2011
Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand
Fulltext Access 11 Pages 2011
To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets
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Reducing barriers to sun protection – Application of a holistic model for social marketing
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What do managers’ survey responses mean and what affects them? The case of market orientation and firm performance
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The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust
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Inter-organizational relationships and information sharing in supply chains
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Exploring the usability of web portals: A Croatian case study
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Predicting nonlinear effects of monitoring and punishment on employee deviance: The role of procedural justice
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Information and communication technologies (ICTs) and farmers’ decision-making across the agricultural supply chain
Fulltext Access 11 Pages 2011
Customer acceptance of IPTV service quality
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Individual motivations and demographic differences in social virtual world uses: An exploratory investigation in Second Life
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Competitive advantage through service differentiation by manufacturing companies
Fulltext Access 11 Pages 2011
Country-image discourse model: Unraveling meaning, structure, and function of country images
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Competing logics: Project failure in Gaspesia
Fulltext Access 11 Pages 2011
Managers’ awareness of fashionable management concepts: An empirical study
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Internal consultants: Why do clients use them and for what benefits?
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Unconscious transfer of meaning to brands
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The appeal of vague financial forecasts
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Delay and duration effects of time frames on personal savings estimates and behavior
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Keeping the illusion of control under control: Ceilings, floors, and imperfect calibration
Fulltext Access 11 Pages 2011
Whom to help? Immediacy bias in judgments and decisions about humanitarian aid
Fulltext Access 11 Pages 2011
Do transformational leaders enhance their followers' daily work engagement?
Fulltext Access 11 Pages 2011
Audience perceptions of charismatic and non-charismatic oratory: The case of management gurus
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Integrative perspectives on longitudinal investigations of leader development: From childhood through adulthood
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A longitudinal analysis of relationships between adolescent personality and intelligence with adult leader emergence and transformational leadership
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The mediating role of organizational job embeddedness in the LMX–outcomes relationships
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Losses, gains, and brains: Neuroeconomics can help to answer open questions about loss aversion
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The role of computational ease on the decision to spend loyalty program points
Fulltext Access 11 Pages 2011
If money doesn't make you happy, then you probably aren't spending it right
Fulltext Access 11 Pages 2011
Location in negotiation: Is there a home field advantage?
Fulltext Access 11 Pages 2011
Nonconscious effects of peculiar beliefs on consumer psychology and choice
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Inherently loyal or easily bored?: Nonconscious activation of consistency versus variety-seeking behavior
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The impact of the introduction and use of an informational website on offline customer buying behavior
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Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior
Fulltext Access 11 Pages 2011
The different roles of product originality and usefulness in generating word-of-mouth
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Identifying physician peer-to-peer effects using patient movement data
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A review of the effect of cigarette advertising
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When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity
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Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity
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The antecedents and consequences of restrictive age-based ratings in the global motion picture industry
Fulltext Access 11 Pages 2011
The relationship of personality to counterproductive work behavior (CWB): An integration of perspectives
Fulltext Access 11 Pages 2011
The antecedents and effects of national corruption: A meta-analysis
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Análisis del riesgo de renta variable en el marco de solvencia II: modelos internos frente al modelo estándar
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La percepción directiva: influencia del perfil cognitivo y de factores contextuales
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Presiones institucionales para la conciliación de la vida profesional y personal
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Transmisión de información y carteras óptimas en el mercado bursátil español
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Man-made disasters: A cross-national analysis
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Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison
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Strategic decision-making processes in internationalization: Does national culture of the focal firm matter?
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Managerial ties, knowledge acquisition, realized absorptive capacity and new product market performance of emerging multinational companies: A case of China
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Risk management in the internationalization process of the firm: A note on the Uppsala model
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Global talent management and global talent challenges: Strategic opportunities for IHRM
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Lebanon: From cataclysm to opportunity—Crisis management lessons for MNCs in the tourism sector of the Middle East
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Implications of core self-evaluations for a changing organizational context
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Business and human development in the base of the pyramid: Exploring challenges and opportunities with market heat maps
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HRM in Mozambique: Homogenization, path dependence or segmented business system?
Fulltext Access 11 Pages 2011
Co-evolution of global sourcing: The need to understand the underlying mechanisms of firm-decisions to offshore
Fulltext Access 11 Pages 2011
Diaspora entrepreneurs as institutional change agents: The case of Thamel.com
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Chinese immigrants in network marketing business in Western host country context
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Seeking common ground
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From Tiananmen to Tahrir
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Choosing what I want or keeping what I should: The effect of decision strategy on choice consistency
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Incidental anger and the desire to evaluate
Fulltext Access 11 Pages 2011
Asymmetry in structural adaptation: The differential impact of centralizing versus decentralizing team decision-making structures
Fulltext Access 11 Pages 2011
The performance implications of ambivalent initiative: The interplay of autonomous and controlled motivations
Fulltext Access 11 Pages 2011
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