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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Career adaptability development in adolescence: Multiple predictors and effect on sense of power and life satisfaction
Fulltext Access 11 Pages 2009
False fame, perceptual clarity, or persuasion? Flexible fluency attribution in spokesperson familiarity effects
Fulltext Access 11 Pages 2009
An evolutionary psychological perspective on social capital
Fulltext Access 11 Pages 2009
Reason-based judgments: Using reasons to decouple perceived price–quality correlation
Fulltext Access 11 Pages 2009
Disentangling the housing satisfaction puzzle: Does homeownership really matter?
Fulltext Access 11 Pages 2009
A tractable model of process fairness under risk
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I am getting tired: Effort and fatigue in intertemporal decision-making
Fulltext Access 11 Pages 2009
Are people more risk-taking in the presence of the opposite sex?
Fulltext Access 11 Pages 2009
Measuring the values that underlie sustainable development: The development of a valid scale
Fulltext Access 11 Pages 2009
Predicting effectiveness in global leadership activities
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An institution-stakeholder framework for examining business relationship dynamics in a transforming Eastern Europe
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FDI entry mode choice of Chinese firms: A strategic behavior perspective
Fulltext Access 11 Pages 2009
The relationship between career adaptability, person and situation variables, and career concerns in young adults
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Gender-biased behavior at work: Exploring the relationship between sexual harassment and sex discrimination
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An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
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Executive Summaries
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The Effects of Discount Location and Frame on Consumers’ Price Estimates
Fulltext Access 11 Pages 2009
Idiosyncratic deals: Testing propositions on timing, content, and the employment relationship
Fulltext Access 11 Pages 2009
Empirical Testing of the Reference-Price Effect of Buy-Now Prices in Internet Auctions
Fulltext Access 11 Pages 2009
Customer Experience Creation: Determinants, Dynamics and Management Strategies
Fulltext Access 11 Pages 2009
Supply Chain Management and Retailer Performance: Emerging Trends, Issues, and Implications for Research and Practice
Fulltext Access 11 Pages 2009
Nonstandard career paths and profiles of commitment to life roles: A complex relation
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Career-specific parental behaviors in adolescents’ development
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Achievement strategies during university studies predict early career burnout and engagement
Fulltext Access 11 Pages 2009
Job search and social cognitive theory: The role of career-relevant activities
Fulltext Access 11 Pages 2009
Psychological distance asymmetry: The spatial dimension vs. other dimensions
Fulltext Access 11 Pages 2009
The broad embrace of luxury: Hedonic potential as a driver of brand extendibility
Fulltext Access 11 Pages 2009
The consumer's rent vs. buy decision in the rentailer
Fulltext Access 11 Pages 2009
Hybrid individualized two-level choice-based conjoint (HIT-CBC): A new method for measuring preference structures with many attribute levels
Fulltext Access 11 Pages 2009
Say the right thing: Apologies, reputability, and punishment
Fulltext Access 11 Pages 2009
Identity-based motivation: Implications for action-readiness, procedural-readiness, and consumer behavior
Fulltext Access 11 Pages 2009
A new measure of brand personality
Fulltext Access 11 Pages 2009
Empirical investigation of channel reactions to brand introductions
Fulltext Access 11 Pages 2009
Recommendation and repurchase intention thresholds: A joint heterogeneity response estimation
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When demand accelerates demand: Trailing the bandwagon
Fulltext Access 11 Pages 2009
Partner selection in B2B information service markets
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The proximity effect: The role of inter-item distance on reverse-item bias
Fulltext Access 11 Pages 2009
Who I am and how I think: The impact of self-construal on the roles of internal and external reference prices in price evaluations
Fulltext Access 11 Pages 2009
Proposing and testing the contextual gender influence theory: An examination of gender influence types on trust of computer agents
Fulltext Access 11 Pages 2009
Perceiving images and telling tales: A visual and verbal analysis of the meaning of the internet
Fulltext Access 11 Pages 2009
Social contract theory and the ethics of deception in consumer research
Fulltext Access 11 Pages 2009
Re-examining the relationship between age and voluntary turnover
Fulltext Access 12 Pages 2009
Mapping symbolic (anti-) consumption
Fulltext Access 12 Pages 2009
What drives college-age Generation Y consumers?
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Anti-consumption and brand avoidance
Fulltext Access 12 Pages 2009
What affects willingness to mentor in the future? An investigation of attachment styles and mentoring experiences
Fulltext Access 12 Pages 2009
The intelligent career framework as a basis for interdisciplinary inquiry
Fulltext Access 12 Pages 2009
Life designing: A paradigm for career construction in the 21st century
Fulltext Access 12 Pages 2009
An evaluation of strategic responses to consumer boycotts
Fulltext Access 12 Pages 2009
Reframing brand experience: The experiential meaning of Harley–Davidson
Fulltext Access 12 Pages 2009
Creating disciples: The transformation of employees into trainers
Fulltext Access 12 Pages 2009
Controlling cartels – Implications of the EU policy reforms
Fulltext Access 12 Pages 2009
Modularity vs programmability in design of international products: Beyond the standardization–adaptation tradeoff?
Fulltext Access 12 Pages 2009
The internationalisation modes of Born Globals: A longitudinal study
Fulltext Access 12 Pages 2009
Transcending borders with international top management teams: A study of European financial multinational corporations
Fulltext Access 12 Pages 2009
The Moderating Effects of Involvement on the Relationships Between Satisfaction, Trust and Commitment in e-Banking
Fulltext Access 12 Pages 2009
Local, regional, or global? Geographic orientation and relative financial performance of emerging market multinational enterprises
Fulltext Access 12 Pages 2009
Firm–employee relationship strength—A conceptual model
Fulltext Access 12 Pages 2009
Properties of balance: A pendulum effect in corporate entrepreneurship
Fulltext Access 12 Pages 2009
Chance events in career development: Influence, control and multiplicity
Fulltext Access 12 Pages 2009
Connectivity and work dominance: Panacea or pariah?
Fulltext Access 12 Pages 2009
Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand
Fulltext Access 12 Pages 2009
Embracing the whole individual: Advantages of a dual-centric perspective of work and life
Fulltext Access 12 Pages 2009
INNOVACIÓN COMO CAMBIO INSTITUCIONAL: UNA APROXIMACIÓN DESDE LAS TEORÍAS DE LA COMPLEJIDAD
Fulltext Access 12 Pages 2009
The sources of management innovation: When firms introduce new management practices
Fulltext Access 12 Pages 2009
What matters most? The relative role of mentoring and career capital in career success
Fulltext Access 12 Pages 2009
Social support from work and family domains as an antecedent or moderator of work–family conflicts?
Fulltext Access 12 Pages 2009
Indulgence as self-reward for prior shopping restraint: A justification-based mechanism
Fulltext Access 12 Pages 2009
The role of occupational taxpaying cultures in taxpaying behaviour and attitudes
Fulltext Access 12 Pages 2009
Analyzing consumers heterogeneity and self-reported tastes: An approach consistent with the consumer’s decision making process
Fulltext Access 12 Pages 2009
Economic versus psychological forecasting. Evidence from consumer confidence surveys
Fulltext Access 12 Pages 2009
Behavior in the loss domain: An experiment using the probability trade-off consistency condition
Fulltext Access 12 Pages 2009
Keynes’s “non-numerical” probabilities and non-additive measures
Fulltext Access 12 Pages 2009
Avoiding the sharp tongue: Anticipated written messages promote fair economic exchange
Fulltext Access 12 Pages 2009
How laypeople and experts misperceive the effect of economic growth
Fulltext Access 12 Pages 2009
How does imagery in interactive consumption lead to false memory? A reconstructive memory perspective
Fulltext Access 12 Pages 2009
Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years
Fulltext Access 12 Pages 2009
The effect of perceived message choice on persuasion
Fulltext Access 12 Pages 2009
Position-based beliefs: The center-stage effect
Fulltext Access 12 Pages 2009
The interactive effects of duality expertise and coping frames on responses to ambivalent messages
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Consumer response to and choice of customized versus standardized systems
Fulltext Access 12 Pages 2009
Playoff payoff: Super Bowl advertising for movies
Fulltext Access 12 Pages 2009
Selection for international assignments
Fulltext Access 12 Pages 2009
Turnover process models: Review and synthesis of a conceptual literature
Fulltext Access 12 Pages 2009
Work-to-family conflict, positive spillover, and boundary management: a person-environment fit approach
Fulltext Access 12 Pages 2009
Flow Online: Lessons Learned and Future Prospects
Fulltext Access 12 Pages 2009
A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers
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Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions
Fulltext Access 12 Pages 2009
Mobile Marketing: A Synthesis and Prognosis
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Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions
Fulltext Access 12 Pages 2009
Online Trust: State of the Art, New Frontiers, and Research Potential
Fulltext Access 12 Pages 2009
Attribute Perceptions, Customer Satisfaction and Intention to Recommend E-Services
Fulltext Access 12 Pages 2009
Union impact on the effective adoption of High Performance Work Practices
Fulltext Access 12 Pages 2009
A Hierarchical Marketing Communications Model of Online and Offline Media Synergies
Fulltext Access 12 Pages 2009
Role Stressors and Retail Performance: The Role of Perceived Competitive Climate
Fulltext Access 12 Pages 2009
A Basket-mix Model to Identify Cherry-picked Brands
Fulltext Access 12 Pages 2009
A Dynamic Model of Cross-Category Competition: Theory, Tests and Applications
Fulltext Access 12 Pages 2009
Test of a social cognitive model of work satisfaction in teachers
Fulltext Access 12 Pages 2009
Work–family climate, organizational commitment, and turnover: Multilevel contagion effects of leaders
Fulltext Access 12 Pages 2009
Intentional and identity processes: A social constructionist investigation using student journals
Fulltext Access 12 Pages 2009
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