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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Does innovation lead to global orientation? Empirical evidence from a sample of Italian firms
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Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
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Modeling the brand extensions' influence on brand image
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Conceptual blending in advertising
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Co-creating brands: Diagnosing and designing the relationship experience
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An investigation of determinants of counterfeit purchase consideration
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Investigating the service brand: A customer value perspective
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Environmental performance and plant closure
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Option chain and change management: A structural equation application
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‘‘Day-to-day” entrepreneurship within organisations: The role of trait Emotional Intelligence and Perceived Organisational Support
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Learning to expand or expanding to learn? The role of imitation and experience in the choice among several expansion modes
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Market characteristics and regionalisation patterns
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The moderating effects of home region orientation on R&D investment and international SME performance: Lessons from Korea
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Technology commercialization, incubator and venture capital, and new venture performance
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The contingent nature of best practices in national competitiveness: The case of American and Japanese innovation processes
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Risks in offshore IT outsourcing: A service provider perspective
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Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry
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How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension
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A stranger in a strange land: Micro political risk and the multinational firm
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Global networks of clusters of innovation: Accelerating the innovation process
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Pathways to entrepreneurial growth: The influence of management, marketing, and money
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Crossing the great divide of strategic entrepreneurship: Transitioning between exploration and exploitation
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When strategy pales: Lessons from the department store industry
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Innovation and efficiency: It is possible to have it all
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Service sabotage: The dark side of service dynamics
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Response bias in the measurement of salesperson orientations: The role of impression management
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Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program
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Influence of retail store environmental cues on consumer patronage behavior across different retail store formats: An empirical analysis of US Hispanic consumers
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How does shopper-based mall equity generate mall loyalty? A conceptual model and empirical evidence
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Physical attractiveness of the service worker in the moment of truth and its effects on customer satisfaction
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Antecedents and consequences of Internet channel performance
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Consumer observations on channel choices—Competitive strategies in Finnish grocery retailing
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Diminishing varieties of active and creative retail experience: The end of the music shop?
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Is customer loyalty vulnerability-based? An empirical study of a Chinese capital-intensive manufacturing industry
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Reciprocity as a key stabilizing norm of interpersonal marketing relationships: Scale development and validation
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Diverging expectations in buyer–seller relationships: Institutional contexts and relationship norms
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Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment
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Small firms' interaction with political organizations in the European Union
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SECTOR DE LA FABRICACIÓN DE PRODUCTOS FARMACÉUTICOS EN ESPAÑA. REPRESENTACIÓN DE LAS EMPRESAS DE PARTICIPACIÓN EN LA INDUSTRIA
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Towards an understanding of attraction in buyer–supplier relationships
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The strategic role of relational capabilities in the business-to-business service profit chain
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The consumption of music as self-representation in social interaction
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Investigating the role of attitude in technology acceptance from an attitude strength perspective
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A cross-national comparison of perceived strategic importance of RFID for CIOs in Germany and Italy
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Formated technology and informated action: The nature of information technology
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Knowledge transfer processes in IT outsourcing relationships and their impact on shared knowledge and outsourcing performance
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The impact of knowledge stickiness on knowledge transfer implementation, internalization, and satisfaction for multinational corporations
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Revising the myth of gay consumer innovativeness
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Two-stage models for the analysis of information content of equity-selling mechanisms choices
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Strategic human resource practices and innovation performance — The mediating role of knowledge management capacity
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An integrated real options evaluating model for information technology projects under multiple risks
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The European Emissions Trading Scheme: An exploratory study of how companies learn to account for carbon
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Ranking accounting journals using dissertation citation analysis: A research note
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Individualist and collectivist perspectives on knowledge in organizations: Implications for information systems research
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The effects of information overload on consumers’ subjective state towards buying decision in the internet shopping environment
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Fuzzy computational models for trust and reputation systems
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Coordinated selection of procurement bids in finite capacity environments
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Value creation using alliances within the software industry
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Consideration sets in online shopping environments: the effects of search tool and information load
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Discovering recency, frequency, and monetary (RFM) sequential patterns from customers’ purchasing data
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Response strategies to stakeholder pressures in global projects
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Identifying key factors in the evaluation of tenders for projects and services
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The staging model: The contribution of classical theatre directors to project management in development contexts
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(No) Limits to Anglo-American accounting? Reconstructing the history of the International Accounting Standards Committee: A review article
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Improving project outcomes through operational reliability: A conceptual model
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Enhancing R&D in science-based industry: An optimal stopping model for drug discovery
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Construction schedule review in GIS with a navigable 3D animation of project activities
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Cost of quality in Dubai: An analytical case study of residential construction projects
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Trust in projects: An empirical assessment of owner/contractor relationships
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Can the pilot BOT Project provide a template for future projects? A case study of the Chengdu No. 6 Water Plant B Project
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Comparison of windows-based delay analysis methods
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A comprehensive model for selecting information system project under fuzzy environment
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Significance of project management performance assessment (PMPA) model
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Investigation of contextual factors in shaping HR approaches and determining the success of international joint venture projects: Evidence from the Canadian telecom industry
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Understanding Ivy Lee's declaration of principles: U.S. newspaper and magazine coverage of publicity and press agentry, 1865–1904
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Career and Family Strategies of Executive Women:
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Triple-testing the quality of multinationality–performance research: An internalization theory perspective
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What factors determine innovation performance in emerging economies? Evidence from China
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Re-internationalisation: Exploration and conceptualisation
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Why do Chinese firms tend to acquire strategic assets in international expansion?
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Organizational context and knowledge acquisition in IJVs: An empirical study
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Understanding IJV performance in a learning and conflict mediated context
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NGOs’ influence on MNEs’ social development strategies in varying institutional contexts: A transaction cost perspective
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Is the influence of the industrial district on international activities being eroded by globalization?: Evidence from a traditional manufacturing industry
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Organizing foreign market activities: From entry mode choice to configuration decisions
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Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality
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Managing Face-To-Face International Negotiations
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The Interpersonal Side of Taking Charge
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Determinants of consistent, timely, and active responses in corporate crises
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Capturing Value from Alliance Portfolios
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The effect of culture and power on cooperation in commons dilemmas: Implications for global resource management
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Emotional and behavioral reactions to social undermining: A closer look at perceived offender motives
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The effects of endowment on the demand for probabilistic information
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Paying for sanctions in social dilemmas: The effects of endowment asymmetry and accountability
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Coping with challenge and hindrance stressors in teams: Behavioral, cognitive, and affective outcomes
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The motivating potential of teams: Test and extension of Chen and Kanfer’s (2006) cross-level model of motivation in teams
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The development of leader–member exchanges: Exploring how personality and performance influence leader and member relationships over time
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Exploring the neural basis of fairness: A model of neuro-organizational justice
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Beyond genetic explanations for leadership: The moderating role of the social environment
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Relative deprivation among employees in lower-quality leader-member exchange relationships
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