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Marketing Research Articles

Using visualization to alter the balance between desirability and feasibility during choice
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Organisational project management: An historical approach to the study of PMOs
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As time goes by: Examining the paradox of stability and change in business networks
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National culture and the adoption of new technologies
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Overcoming the subjective–objective divide in interpretive management accounting research
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25 years of IJRM: Reflections on the past and the future
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The changing Chinese culture and business behavior: The perspective of intertwinement between guanxi and corruption
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Some insights on visual and verbal processing strategies
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Neurobiological perspectives on the nature of visual and verbal processes
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Understanding and managing CEO celebrity
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Regarding inherent preferences
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Fast and frequent: Investigating box office revenues of motion picture sequels
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Should we ask our children about sex, drugs, and rock & roll? A different conclusion
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Behavioral economics and decision making: Applying insights from psychology to understand how people make economic decisions
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On hedgehogs, foxes and leadership: Uncovering the other Tolstoy
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Executive Summaries
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The RIASEC profile of foreign language teachers
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The effect of client attachment style and counselor functioning on career exploration
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Corporate social responsibility, corporate governance, and financial performance: Lessons from finance
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From goods to service(s): Divergences and convergences of logics
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The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
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Appreciating cultural differences in China: An interview with Robert A. Eckert, Chairperson of the Board and CEO of Mattel, Inc.
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The ethical dimension of project management
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Contents
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We've got the power! How customer power affects supply chain relationships
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Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
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The image repair strategies of Terrell Owens
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Consumer shopping value, satisfaction and loyalty in discount retailing
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Creating the cult of a saint: Communication strategies in 10th century England
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Services marketing
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Some success factors for the communal management of knowledge
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Gender-related wayfinding time of mall shoppers
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Do early adopters upgrade early? Role of post-adoption behavior in the purchase of next-generation products
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Perceived controllability and service expectations: Influences on customer reactions following service failure
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Brain circulation, diaspora, and international competitiveness
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Services innovation:: Knowledge transfer and the supply chain
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The role of mentoring in promoting organizational commitment among black managers: An evaluation of the indirect effects of racial similarity and shared racial perspectives
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Looking back at an experience through rose-colored glasses
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Effect of self-congruity with sponsorship on brand loyalty
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Internet banking versus other banking channels: Young consumers’ view
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Pets and people: Companions in commerce?
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Regulating consumption with bite: Building a contemporary framework for urban dog management
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Romancing the alpaca: Passionate consumption, collection, and companionship
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Exploring the dark side of pet ownership: Status- and control-based pet consumption
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Animal-companion depictions in women's magazine advertising
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Securing and managing an organization's network legitimacy: The case of Motorola China
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The role of contextual factors in relationship commitment of buyers to foreign suppliers: A survey of Korean importers
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Salesperson's innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies: The case of South Korea
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The transition from product to service in business markets: An agenda for academic inquiry
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A bumpy road to success (or not): The case of Project Genesis at Nevada DMV
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Analyzing price and product strategies with a comprehensive system dynamics model—A case study from the capital goods industry
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Knowledge audit: Tools of the trade transmitted to tools for tradition
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From pouch to networks: KIPONet's growth and evolution
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The strategic drivers and objectives of communities of practice as vehicles for knowledge management in small and medium enterprises
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Intra-organizational relationships and technology acceptance
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Transfer pricing for aligning divisional and corporate decisions
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The panoptic gaze: Analysing the interaction between enterprise resource planning technology and organisational culture
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Nostalgia in post-socialist Russia: Exploring applications to advertising strategy
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Vulnerability of global brands to negative feedback effects
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Culture influences on emotional responses to on-line store atmospheric cues
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An experimental investigation of factors influencing perceived control over a failing IT project
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Free will, temptation, and self-control: We must believe in free will, we have no choice (Isaac B. Singer)
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Timely access to health care: Customer-focused resource allocation in a hospital network
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Project management of unexpected events
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Defining uncertainty in projects – a new perspective
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Knowing communities in project driven organizations: Analysing the strategic impact of socially constructed HRM practices
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The conditioning of project participants’ authority to learn within projects
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“PM for all™” – Intensive small group teaching in leadership and PM, for many students at low cost
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Factors affecting academic performance of international students in project management courses: A case study from a British Post 92 University
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Teaching methods for international R&D project management
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Of great art and untalented artists: Effort information and the flexible construction of judgmental heuristics
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Soccer, civil religion, and public relations: Devotional–promotional communication and Barcelona Football Club
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More than just the media: Considering the role of public relations in the creation of sporting celebrity and the management of fan expectations
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Sports PR in message boards on Major League Baseball websites
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Using dialogue to build organization–public relationships, engage publics, and positively affect organizational outcomes
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Blogging PR: An exploratory analysis of public relations weblogs
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Postmodernism, symmetry, and cash value: An Isocratean model for practitioners
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Public relations for peripheral places and their national media coverage patterns: The Israeli case
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Comparing advertising and editorials: An experimental study in TV and print
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Krafting the obesity message: A case study in framing and issues management
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Firm strategies in a changing global competitive landscape
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China's outward foreign direct investment
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Interesting problems and interesting research: A path to effective exchanges between managers and scholars
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Political environments and business strategy: Implications for managers
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Pioneering strategies for entrepreneurial success
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The ten commandments of legal risk management
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Managers and their not-so rational decisions
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Spotlight on pensions
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Dangerous liaison or perfect match?: Public relations and social marketing
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Unintended economic implications of financial reporting standards
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Financial reforms in Chinese banking: The impact on personal lending and operational efficiency
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Corporate financial leverage and asset pricing in the Hong Kong market
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Shared leadership theory
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The roles of vertical and shared leadership in the enactment of executive corruption: Implications for research and practice
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Workplace factors associated with family dinner behaviors
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The Career Satisfaction Scale: Response bias among men and women
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The help-seeking in career counseling
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Executive Summaries
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Does changing the timing of a yearly individual tax refund change the amount spent vs. saved?
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Incentives and prosocial behavior in democratic societies
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