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Marketing Research Articles

An analysis of changes to a team-based incentive plan and its effects on productivity, product quality, and absenteeism
Fulltext Access 30 Pages 2009
Criticisms of capitalism, budgeting and the double enrolment: Budgetary control rhetoric and social reform in France in the 1930s and 1950s
Fulltext Access 30 Pages 2009
Handling respondent uncertainty in Choice Experiments: Evaluating recoding approaches against explicit modelling of uncertainty
Fulltext Access 30 Pages 2009
Las opciones reales en el sector eléctrico. El caso de la expansión de Endesa en Latinoamérica *
Fulltext Access 30 Pages 2009
Espacio ocupado en el lineal por las marcas de distribuidor: estimación mediante redes neuronales vs regresión multiple
Fulltext Access 30 Pages 2009
Análisis de los factores que condicionan la elección del canal de compra por parte del consumidor: evidencias empíricas en la industria hotelera
Fulltext Access 30 Pages 2009
Implicaciones de la organización interna sobre la eficiencia. La aplicación de la teoría de la agencia y la metodología DEA a las ONGD españolas
Fulltext Access 30 Pages 2009
Compromiso organizativo e intención de abondono del directivo de la subsidiaria en la empresa multinacional: influencias culturales y de participación en el Gobierno
Fulltext Access 31 Pages 2009
Storytelling research of consumers' self-reports of urban tourism experiences in China
Fulltext Access 32 Pages 2009
Books to be practiced: Memory, the power of the visual, and the success of accounting
Fulltext Access 34 Pages 2009
Toward a different debate in environmental accounting: The cases of carbon and cost–benefit
Fulltext Access 36 Pages 2009
La internalización de la franquicia española y sus formas de penetración de mercados
Fulltext Access 36 Pages 2009
Posicionamiento estratégico de las empresas industriales en las prioridades competitivas de operaciones: desarrollo y aplicación de un indicador de medida
Fulltext Access 36 Pages 2009
Route choice modeling: past, present and future research directions
Fulltext Access 36 Pages 2009
Les déterminants des échanges commerciaux entre la Caraïbe et les États-Unis
Fulltext Access 39 Pages 2009
Proposition d'une typologie des transactions fondée sur la confiance entre managers et propriétaires
Fulltext Access 41 Pages 2009
Les determinants de la divulgation des informations financieres via Internet adoptee par les entreprises tunisiennes : une demarche qualitative et quantitative
Fulltext Access 43 Pages 2009
Les effets dynamiques de la privatisation sur l'efficacité des entreprises: application au cas tunisien
Fulltext Access 49 Pages 2009
2009 Bibliography Issue
Fulltext Access 57 Pages 2009
Paradox of paper money in early capitalism
Fulltext Access 4 Pages 2008
Chinese culture, modernization, and international business
Fulltext Access 4 Pages 2008
Introduction
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Key success factors and indigenous management practices in SMEs in emerging economies
Fulltext Access 4 Pages 2008
Fish tales: Leadership lessons from the Bering Sea
Fulltext Access 4 Pages 2008
Contents of Volume 19
Fulltext Access 4 Pages 2008
Human resource management: Challenges for graduate education
Fulltext Access 4 Pages 2008
A win-win relationship: An interview with Zhou Wenzhong, Ambassador to the United States from the People's Republic of China
Fulltext Access 4 Pages 2008
The question-behavior effect from an action control perspective
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Embodied constraints as elements in attitude construction
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Beyond rationality: The content of preferences
Fulltext Access 4 Pages 2008
BOOKS ON THE HORIZON
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Subject Index
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Typology and dimensionality of litigation public relations strategies: The Hewlett-Packard board pretexting scandal case
Fulltext Access 4 Pages 2008
Public's expectation about an organization's stance in crisis communication based on perceived leadership and perceived severity of threats
Fulltext Access 4 Pages 2008
Editorial
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Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Fulltext Access 4 Pages 2008
Strategies for Developing National and International Research Collaborations: Some Personal Reflections
Fulltext Access 4 Pages 2008
Cross-Cultural Business Research: Introduction to the special issue
Fulltext Access 4 Pages 2008
Does familiarity breed contempt?: Analyses of the relationship among company familiarity, company reputation, company citizenship, and company personality on corporate equity
Fulltext Access 4 Pages 2008
Issues management and inoculation: Tylenol’s responsible dosing advertising
Fulltext Access 4 Pages 2008
No premature closures of debates, please: A response to Ahrens
Fulltext Access 4 Pages 2008
Projects in innovation, innovation in projects selected papers from the IRNOP VIII conference
Fulltext Access 4 Pages 2008
List of Reviewers 2006-2007
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Guest Editorial: Research advances for the mobile payments arena
Fulltext Access 4 Pages 2008
Important research questions in technology and innovation
Fulltext Access 4 Pages 2008
Innovation in project management: Voices of researchers
Fulltext Access 4 Pages 2008
Korean economic growth and marketing practice progress: A role model for economic growth of developing countries
Fulltext Access 5 Pages 2008
Can we live without cats? Interpreting and expanding on Ellson's question from a cat-lover's perspective
Fulltext Access 5 Pages 2008
Social entrepreneurship: Key issues and concepts
Fulltext Access 5 Pages 2008
Animal companions, consumption experiences, and the marketing of pets: Transcending boundaries in the animal-human distinction
Fulltext Access 5 Pages 2008
Does excessive buying for self relate to spending on pets?
Fulltext Access 5 Pages 2008
BOOKS ON THE HORIZON
Fulltext Access 5 Pages 2008
Fighting the Force of Chaos? Developing a Research Focus
Fulltext Access 5 Pages 2008
A business process-oriented method of KM solution design: A case study of Samsung Electronics
Fulltext Access 5 Pages 2008
IT project escalation: A case analysis within the UK NHS
Fulltext Access 5 Pages 2008
Books on the horizon
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Understanding China in transition
Fulltext Access 5 Pages 2008
The role of electronic medical record in care delivery in developing countries
Fulltext Access 5 Pages 2008
Books on the horizon
Fulltext Access 5 Pages 2008
The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques
Fulltext Access 5 Pages 2008
International Entrepreneurship: Expanding the domain and extending our research questions
Fulltext Access 5 Pages 2008
Women growing businesses: Clearing the hurdles
Fulltext Access 5 Pages 2008
From the battlefield to the boardroom
Fulltext Access 5 Pages 2008
Civic responsibility in a risk democracy
Fulltext Access 5 Pages 2008
When sorry is not enough: Archbishop Cardinal Bernard Law's image restoration strategies in the statement on sexual abuse of minors by clergy
Fulltext Access 5 Pages 2008
Pete Rozelle: A historical review of how the NFL commissioner used public relations
Fulltext Access 5 Pages 2008
Re-branding the NHL: Building the league through the “My NHL” integrated marketing campaign
Fulltext Access 5 Pages 2008
Project management education: The human skills imperative
Fulltext Access 5 Pages 2008
Strategies for improving the validity and utility of research in human resource management and allied disciplines
Fulltext Access 5 Pages 2008
Health and marketing: The emergence of a new field of research
Fulltext Access 5 Pages 2008
The low stability of brand-attribute associations is partly due to market research methodology
Fulltext Access 5 Pages 2008
List of occasional reviewers - 2007
Fulltext Access 5 Pages 2008
Degrees of freedom of will: An essential endless question in consumer behavior
Fulltext Access 5 Pages 2008
Preference construction and preference stability: Putting the pillow to rest
Fulltext Access 5 Pages 2008
Books on the horizon
Fulltext Access 5 Pages 2008
The changing Chinese culture and business behaviour
Fulltext Access 5 Pages 2008
On what makes a significant contribution to the retailing literature
Fulltext Access 5 Pages 2008
While parents might not want to, researchers really should ask questions about risky behaviors
Fulltext Access 5 Pages 2008
Will you read this article's abstract? Theories of the question–behavior effect
Fulltext Access 5 Pages 2008
BOOKS ON THE HORIZON
Fulltext Access 5 Pages 2008
Free to buy? Explaining self-control and impulse in consumer behavior
Fulltext Access 5 Pages 2008
Visual and verbal information processing in a consumer context: Further considerations
Fulltext Access 5 Pages 2008
Social reality and the hole in determinism
Fulltext Access 5 Pages 2008
PR practitioners’ cultural capital: An initial study and implications for research and practice
Fulltext Access 6 Pages 2008
Intercandidate agenda-setting in presidential elections: Issue and attribute agendas in the 2004 campaign
Fulltext Access 6 Pages 2008
The professionalism debate in South African public relations
Fulltext Access 6 Pages 2008
Public relations’ place in corporate social responsibility: Practitioners define their role
Fulltext Access 6 Pages 2008
From aspiring presidential candidate to accidental racist? An analysis of Senator George Allen's image repair during his 2006 reelection campaign
Fulltext Access 6 Pages 2008
Comparing apology to equivalent crisis response strategies: Clarifying apology's role and value in crisis communication
Fulltext Access 6 Pages 2008
Research in Action: Enquiry and Debate
Fulltext Access 6 Pages 2008
Managing and Being Managed in Relations and Networks in Academic Life
Fulltext Access 6 Pages 2008
Negotiating with terrorists: The iterated game of the Taliban Korean hostage case
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What is a Research Track Record?
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ICT use by businesses in rural India: The case of EID Parry's Indiagriline
Fulltext Access 6 Pages 2008
Canadian government agencies develop e-mail management policies
Fulltext Access 6 Pages 2008
Hedonic and utilitarian shopping goals: The online experience
Fulltext Access 6 Pages 2008
Customer retention and price matching: The AFPs case
Fulltext Access 6 Pages 2008
Personal values and leadership effectiveness
Fulltext Access 6 Pages 2008
An analysis of the predictors of software piracy within Latin America
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Does family ownership shape performance outcomes?
Fulltext Access 6 Pages 2008
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