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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Customer satisfaction and loyalty in service: Two concepts, four constructs, several relationships
Fulltext Access 7 Pages 2008
Predictors of relationship quality for luxury restaurants
Fulltext Access 7 Pages 2008
Optimal pricing, production rate, and quality under learning effects
Fulltext Access 8 Pages 2008
Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning
Fulltext Access 8 Pages 2008
Cultural influences on cross-border vacationing
Fulltext Access 8 Pages 2008
20-F reconciliations and investment recommendations by financial professionals
Fulltext Access 8 Pages 2008
Entrepreneurial network development: Trusting in the process
Fulltext Access 8 Pages 2008
Cross-functional interface and disruption in CRM projects: Is marketing from Venus and information systems from Mars?
Fulltext Access 8 Pages 2008
Social versus psychological brand community: The role of psychological sense of brand community
Fulltext Access 8 Pages 2008
Cooperative ventures in emerging economies
Fulltext Access 8 Pages 2008
Market orientation, knowledge-related resources and firm performance
Fulltext Access 8 Pages 2008
Board independence, firm performance and ownership concentration: Evidence from Chile
Fulltext Access 8 Pages 2008
Interaction episodes as engines of relationship change
Fulltext Access 8 Pages 2008
Exploring collaborative technology utilization in retailer–supplier performance
Fulltext Access 8 Pages 2008
Retailers' major ethical decision making constructs
Fulltext Access 8 Pages 2008
Triple acculturation: The role of African Americans in the consumer acculturation of Kenyan immigrants
Fulltext Access 8 Pages 2008
Brand equity in hospital marketing
Fulltext Access 8 Pages 2008
An empirical examination of the informational content of credit ratings in China
Fulltext Access 8 Pages 2008
Examining differences in consumer reactions to partitioned prices with a variable number of price components
Fulltext Access 8 Pages 2008
Self-brand connections: The role of attitude strength and autobiographical memory primes
Fulltext Access 8 Pages 2008
Does customer sex influence the relationship between perceived quality and share of wallet?
Fulltext Access 8 Pages 2008
Assessing satisfaction with core and secondary attributes
Fulltext Access 8 Pages 2008
Market pioneers, late movers, and the resource-based view (RBV): A conceptual model
Fulltext Access 8 Pages 2008
Effectiveness of brand placement: New insights about viewers
Fulltext Access 8 Pages 2008
On value and value co-creation: A service systems and service logic perspective
Fulltext Access 8 Pages 2008
Piracy in China
Fulltext Access 8 Pages 2008
Marketing solutions in accordance with the S-D logic: Co-creating value with customer network actors
Fulltext Access 8 Pages 2008
Ritual blessings with companion animals
Fulltext Access 8 Pages 2008
Using the forced metaphor-elicitation technique (FMET) to meet animal companions within self
Fulltext Access 8 Pages 2008
Tails of animal attraction: Incorporating the feline into the family
Fulltext Access 8 Pages 2008
Animals in advertising: Love dogs? Love the ad!
Fulltext Access 8 Pages 2008
An analysis of suppliers’ roles in category management collaboration
Fulltext Access 8 Pages 2008
Retail-led regeneration and store-switching behaviour
Fulltext Access 8 Pages 2008
The impact of supervisory adaptive selling and supervisory feedback on salesperson performance
Fulltext Access 8 Pages 2008
The impact of the brand management system on brand performance in B–B and B–C environments
Fulltext Access 8 Pages 2008
Mobile technology usage and B2B market performance under mandatory adoption
Fulltext Access 8 Pages 2008
Does having a market orientation lead to higher levels of relationship commitment and business performance? Evidence from the Korean robotics industry
Fulltext Access 8 Pages 2008
Sources, characteristics and effects of emerging technologies: Research opportunities in innovation
Fulltext Access 8 Pages 2008
Cultural influences on consumer satisfaction with impulse and planned purchase decisions
Fulltext Access 8 Pages 2008
Use of social capital among Russian managers of a new generation
Fulltext Access 8 Pages 2008
Social capital in Southeast Asian business relationships
Fulltext Access 8 Pages 2008
What bars organisations from managing knowledge successfully?
Fulltext Access 8 Pages 2008
Guidelines for government-to-government initiative architecture in developing countries
Fulltext Access 8 Pages 2008
Intelligent ubiquitous computing and e-Business solution
Fulltext Access 8 Pages 2008
Deconstructing symbiotic dyadic e-health networks: Transnational and transgenic perspectives
Fulltext Access 8 Pages 2008
Early challenges of implementing an e-commerce system in a medical supply company: A case experience from a knowledge transfer partnership (KTP)
Fulltext Access 8 Pages 2008
Adapting Structuration Theory to understand the role of reflexivity: Problematization, clinical audit and information systems
Fulltext Access 8 Pages 2008
Mutual adaptation in buyer–supplier relationships
Fulltext Access 8 Pages 2008
A re-examination of socially responsible consumption and its measurement
Fulltext Access 8 Pages 2008
How managers can lower mental illness costs by reducing stigma
Fulltext Access 8 Pages 2008
Modeling of development time for hydroelectric generators using factor and multiple regression analyses
Fulltext Access 8 Pages 2008
Is 1/10 > 10/100? The effect of denominator salience on perceptions of base rates of health risk
Fulltext Access 8 Pages 2008
Risk perception and risk avoidance: The role of cultural identity and personal relevance
Fulltext Access 8 Pages 2008
Walk the line: Active Moms define corporate social responsibility
Fulltext Access 8 Pages 2008
Purchasing strategies and value creation in industrial turnkey projects
Fulltext Access 8 Pages 2008
Embedding projects in multiple contexts – a structuration perspective
Fulltext Access 8 Pages 2008
Project organization: Exploring its adaptation properties
Fulltext Access 8 Pages 2008
Major factors influencing productivity of water and wastewater treatment plant construction: Evidence from the deep south USA
Fulltext Access 8 Pages 2008
Stakeholder salience in global projects
Fulltext Access 8 Pages 2008
Managing robust development process for high-tech startups through multi-project learning: The case of two European start-ups
Fulltext Access 8 Pages 2008
A method of project selection based on capital asset pricing theories in a framework of mean–semideviation behavior
Fulltext Access 8 Pages 2008
Towards a theoretical framework linking generational memories to workplace attitudes and behaviors
Fulltext Access 8 Pages 2008
Risk assessment and allocation in the UAE construction industry
Fulltext Access 8 Pages 2008
From advocacy to accommodation: A case study of the Orlando Magic's public relations efforts to secure a new arena
Fulltext Access 8 Pages 2008
Restoring a reputation: The Duke University lacrosse scandal
Fulltext Access 8 Pages 2008
Unique crisis response strategies in sports public relations: Rugby league and the case for diversion
Fulltext Access 8 Pages 2008
The elephant in the room is awake and takes things personally: The North Korean nuclear threat and the general public's estimation of American diplomacy
Fulltext Access 8 Pages 2008
Sea change: Santa Barbara and the eruption of corporate social responsibility
Fulltext Access 8 Pages 2008
Moral development in public relations: Measuring duty to society in strategic communication
Fulltext Access 8 Pages 2008
Does the European Union (EU) need a propaganda watchdog like the US Institute of Propaganda Analysis to strengthen its democratic civil society and free markets?
Fulltext Access 8 Pages 2008
Information subsidies and agenda-building during the Israel–Lebanon crisis
Fulltext Access 8 Pages 2008
Empowering the activist: Using framing devices on activist organizations’ web sites
Fulltext Access 8 Pages 2008
The synthesis of preference: Bridging behavioral decision research and marketing science
Fulltext Access 8 Pages 2008
Confronting America's healthcare crisis
Fulltext Access 8 Pages 2008
The service imperative
Fulltext Access 8 Pages 2008
One hundred years of excellence in business education: What have we learned?
Fulltext Access 8 Pages 2008
Corporate governance in the post Sarbanes–Oxley period: Compensation disclosure and analysis (CD&A)
Fulltext Access 8 Pages 2008
Star CEOs
Fulltext Access 8 Pages 2008
Emerging paradoxes in executive leadership: A theoretical interpretation of the tensions between corruption and virtuous values
Fulltext Access 8 Pages 2008
Mentor commitment in formal mentoring relationships
Fulltext Access 8 Pages 2008
Longitudinal relations of self-efficacy to outcome expectations, interests, and major choice goals in engineering students
Fulltext Access 8 Pages 2008
Prestige in interest activity assessment
Fulltext Access 8 Pages 2008
Job-seeking and job-acquisition in high school students
Fulltext Access 8 Pages 2008
Newcomer psychological contracts and employee socialization activities: Does perceived balance in obligations matter?
Fulltext Access 8 Pages 2008
Enhancing breast cancer communications: A cultural models approach
Fulltext Access 8 Pages 2008
Tell me a story: Crafting and publishing research in consumer psychology
Fulltext Access 8 Pages 2008
The selectivity effect of past experience on purchasing decisions: Implications for the WTA–WTP disparity
Fulltext Access 8 Pages 2008
Executive Summaries
Fulltext Access 8 Pages 2008
Executive Summaries
Fulltext Access 8 Pages 2008
Role ambiguity and self-efficacy: The moderating effects of goal orientation and procedural justice
Fulltext Access 8 Pages 2008
The relationship between psychological contract breach and employee deviance: The moderating role of hostile attributional style
Fulltext Access 8 Pages 2008
Protean attitude and career success: The mediating role of self-management
Fulltext Access 8 Pages 2008
Perceived organizational support as a mediator between relational exchange and organizational identification
Fulltext Access 8 Pages 2008
Goal conflict and facilitation as predictors of work–family satisfaction and engagement
Fulltext Access 8 Pages 2008
Player transgressions and the management of the sport sponsor relationship
Fulltext Access 9 Pages 2008
Gender violence, fan activism and public relations in sport: The case of “Footy Fans Against Sexual Assault”
Fulltext Access 9 Pages 2008
Critical analysis of blogging in public relations
Fulltext Access 9 Pages 2008
Competencies of senior communication practitioners in the UK: An initial study
Fulltext Access 9 Pages 2008
Blurring the boundaries of sports public relations: National stereotypes as sport announcers’ public relations tools
Fulltext Access 9 Pages 2008
Investigating the use of the stakeholder notion in project management literature, a meta-analysis
Fulltext Access 9 Pages 2008
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