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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Identifying single necessary conditions with NCA and fsQCA
Fulltext Access 8 Pages 2016
Cost–benefit analysis of sport events: The case of World Paddle Tour
Fulltext Access 8 Pages 2016
Applying the theory of constraints to the logistics service of medical records of a hospital
Fulltext Access 8 Pages 2016
Improving supply chain information sharing using Design for Six Sigma
Fulltext Access 8 Pages 2016
Razor-and-Blades pricing revisited
Fulltext Access 8 Pages 2016
Designing an emotional strategy: Strengthening digital channel engagements
Fulltext Access 8 Pages 2016
Social media revolutions: The influence of secondary stakeholders
Fulltext Access 8 Pages 2016
Score a tweet and post a goal: Social media recipes for sports stars
Fulltext Access 8 Pages 2016
Game on: Engaging customers and employees through gamification
Fulltext Access 8 Pages 2016
The news value of Dutch corporate press releases as a predictor of corporate agenda building power
Fulltext Access 8 Pages 2016
Green buying behavior and the theory of consumption values: A fuzzy-set approach
Fulltext Access 8 Pages 2016
Integrating qualitative comparative analysis (QCA) and fuzzy cognitive maps (FCM) to enhance the selection of independent variables
Fulltext Access 8 Pages 2016
Institutional herding and risk–return relationship
Fulltext Access 8 Pages 2016
Family governance oversight, performance, and high performance work systems
Fulltext Access 8 Pages 2016
Leveraging employee emotional intelligence in casino profitability
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Service attributes as drivers of behavioral loyalty in casinos: The mediating effect of attitudinal loyalty
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Private label usage and store loyalty: The moderating impact of shopping value
Fulltext Access 8 Pages 2016
Will they return? Getting private label consumers to come back: Price, promotion, and new product effects
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How can the word “NEW” evoke consumers' experiences of novelty and interest?
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Demand forecasting based on natural computing approaches applied to the foodstuff retail segment
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Defining and identifying disruptive innovations
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The expected retail customer: Value co-creator, co-producer or disturbance?
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Organizing to avoid project overload: The use and risks of narrowing strategies in multi-project practice
Fulltext Access 8 Pages 2016
Fickle men, faithful women: Effects of mating cues on men's and women's variety-seeking behavior in consumption
Fulltext Access 8 Pages 2016
Kids, cartoons, and cookies: Stereotype priming effects on children's food consumption
Fulltext Access 8 Pages 2016
Accounting and lived experience in the gendered workplace
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From humble inquiry to humble intelligence: Confronting wicked problems and augmenting public relations
Fulltext Access 8 Pages 2016
Early career burnout among Dutch nurses: A process captured in a Rasch model
Fulltext Access 8 Pages 2016
Digital activism: How social media and dissensus inform theory and practice
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Unpacking the impact of attachment to project teams on boundary-spanning behaviors
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Skills that improve profitability: The relationship between project management, IT skills, and small to medium enterprise profitability
Fulltext Access 8 Pages 2016
The impact of think tanks on mass media discourse regarding the economic crisis in Spain
Fulltext Access 8 Pages 2016
Do project managers have different perspectives on project management?
Fulltext Access 8 Pages 2016
Earned value project management: Improving the predictive power of planned value
Fulltext Access 8 Pages 2016
Perspectives of an underconsidered stakeholder group: Citizen journalists’ views of public relations practitioners and their materials
Fulltext Access 8 Pages 2016
Journalism or public relations? A quantitative survey of custom publishing editors in Germany
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Towards legitimacy and professionalism: A call to repeal the Gillett Amendment
Fulltext Access 8 Pages 2016
Early adolescents as publics: A national survey of teens with social media accounts, their media use preferences, parental mediation, and perceived Internet literacy
Fulltext Access 8 Pages 2016
Apology, sympathy, and empathy: The legal ramifications of admitting fault in U.S. public relations practice
Fulltext Access 8 Pages 2016
Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis
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Mindsets matter: Implications for branding research and practice
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Collective and network approaches to leadership: Special issue introduction
Fulltext Access 8 Pages 2016
Public relations as a strategic intelligence for the 21st century: Contexts, controversies, and challenges
Fulltext Access 8 Pages 2016
A longitudinal exploration of the relations between electronic word-of-mouth indicators and firms' profitability: Findings from the banking industry
Fulltext Access 9 Pages 2016
The reinforcing effect of a firm's customer orientation and supply-base orientation on performance
Fulltext Access 9 Pages 2016
Securing business-to-business relationships: The impact of switching costs
Fulltext Access 9 Pages 2016
Effective forms of market orientation across the business cycle: A longitudinal analysis of business-to-business firms
Fulltext Access 9 Pages 2016
Why should I attend? The value of business networking events
Fulltext Access 9 Pages 2016
The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media
Fulltext Access 9 Pages 2016
The impact of brand health on customer equity
Fulltext Access 9 Pages 2016
User resistance in IT: A literature review
Fulltext Access 9 Pages 2016
Segmentation of impulse buyers in an emerging market – An exploratory study
Fulltext Access 9 Pages 2016
An integrative perspective of closeness in retailing: From retailers' sense-giving to consumers' sense-making
Fulltext Access 9 Pages 2016
Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments?
Fulltext Access 9 Pages 2016
Price transparency reflects assurance and reliability
Fulltext Access 9 Pages 2016
Transient commitments and dynamic business networking
Fulltext Access 9 Pages 2016
Generation X vs. Generation Y – A decade of online shopping
Fulltext Access 9 Pages 2016
Affect, emotion, and decision making
Fulltext Access 9 Pages 2016
Proactive versus reactive apparel brands in sustainability: Influences on brand loyalty
Fulltext Access 9 Pages 2016
The CSR's influence on customer responses in Indian banking sector
Fulltext Access 9 Pages 2016
Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephony
Fulltext Access 9 Pages 2016
The restorative potential of shopping malls
Fulltext Access 9 Pages 2016
Taboo tattoos? A study of the gendered effects of body art on consumers' attitudes toward visibly tattooed front line staff
Fulltext Access 9 Pages 2016
Understanding premium private labels: A consumer categorisation approach
Fulltext Access 9 Pages 2016
Consumers' purchasing decisions regarding environmentally friendly products: An empirical analysis of German consumers
Fulltext Access 9 Pages 2016
Forging relationships to coproduce: A Consumer Commitment Model in an extended service encounter
Fulltext Access 9 Pages 2016
Brand loyalty among Norwegian car owners
Fulltext Access 9 Pages 2016
Dimensions and outcomes of experience quality in tourism: The case of Port wine cellars
Fulltext Access 9 Pages 2016
Planning and implementing effective mobile marketing programs
Fulltext Access 9 Pages 2016
Covered in Gold: Examining gold consumption by middle class consumers in emerging markets
Fulltext Access 9 Pages 2016
Alan Rugman’s methodology
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The limits of firm-level globalization: Revisiting the FSA/CSA matrix
Fulltext Access 9 Pages 2016
Research on emerging-market multinational enterprises: Extending Alan Rugman’s critical contributions
Fulltext Access 9 Pages 2016
Inside the regional multinationals: A new value chain perspective on subsidiary capabilities
Fulltext Access 9 Pages 2016
Emerging market MNE cross-border acquisition equity participation: The role of economic and knowledge distance
Fulltext Access 9 Pages 2016
Internationalization of emerging Indian multinationals: Linkage, leverage and learning (LLL) perspective
Fulltext Access 9 Pages 2016
The international experience in domestic mergers – Are purely domestic M&A a myth?
Fulltext Access 9 Pages 2016
The contribution of internalisation theory to international business: New realities and unanswered questions
Fulltext Access 9 Pages 2016
Headquarters–subsidiary relationships in MNCs: Fifty years of evolving research
Fulltext Access 9 Pages 2016
Reconceptualizing cultural distance: The role of cultural experience reserve in cross-border acquisitions
Fulltext Access 9 Pages 2016
Extrinsic and intrinsic factors in the Balanced Scorecard adoption: An empirical study in Portuguese organizations
Fulltext Access 9 Pages 2016
Classifying and classified: An interpretive study of the consumption of cruises by the “new” Brazilian middle class
Fulltext Access 9 Pages 2016
Using Groupon for health and wellness businesses
Fulltext Access 9 Pages 2016
Sustainability as a marketing tool: To be or to appear to be?
Fulltext Access 9 Pages 2016
Social media: Influencing customer satisfaction in B2B sales
Fulltext Access 9 Pages 2016
Corporate social responsibility and employee volunteerism: What do the best companies do?
Fulltext Access 9 Pages 2016
Who is the better player? Off-field battle on Facebook and Twitter
Fulltext Access 9 Pages 2016
Asking “What Else?” to identify unintended negative consequences
Fulltext Access 9 Pages 2016
What makes a social practice? Being, knowing, doing and leading
Fulltext Access 9 Pages 2016
Discouraging cigarette smoking through de-marketing strategies
Fulltext Access 9 Pages 2016
State of research on public service management: Identifying scientific gaps from a bibliometric study
Fulltext Access 9 Pages 2016
Crowd-authoring: The art and politics of engaging 101 authors of educational technology
Fulltext Access 9 Pages 2016
Development of function-based classification model for electronic records
Fulltext Access 9 Pages 2016
Multimedia augmented m-learning: Issues, trends and open challenges
Fulltext Access 9 Pages 2016
Using environmental scanning to collect strategic information: A South African survey
Fulltext Access 9 Pages 2016
Conceptualizing a model for adoption of cloud computing in education
Fulltext Access 9 Pages 2016
The effects of online and offline information sources on multiple store patronage
Fulltext Access 9 Pages 2016
Comparing direct and indirect branding in advertising
Fulltext Access 9 Pages 2016
The nature and effectiveness of sponsorship performance measurement systems
Fulltext Access 9 Pages 2016
Impact of consumption emotions on WOM in movie consumption: Empirical evidence from emerging markets
Fulltext Access 9 Pages 2016
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