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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

Legitimacy through CSR disclosures? The advantage outweighs the disadvantages
Fulltext Access 9 Pages 2016
New mutual fund managers: Why do they alter portfolios?
Fulltext Access 9 Pages 2016
Non-financial performance in product market and capital expenditure
Fulltext Access 9 Pages 2016
How important is customer orientation for firm performance? A fuzzy set analysis of orientations, strategies, and environments
Fulltext Access 9 Pages 2016
Resurrecting organization by going beyond organizations
Fulltext Access 9 Pages 2016
Professional buyers and the value proposition
Fulltext Access 9 Pages 2016
Decision making and paradox: Why study China?
Fulltext Access 9 Pages 2016
Future orientation and attitudes mediate career adaptability and decidedness
Fulltext Access 9 Pages 2016
We are where we eat: How consumption contexts induce (un)healthful eating for stigmatized overweight consumers
Fulltext Access 9 Pages 2016
Solving the annuity puzzle: The role of mortality salience in retirement savings decumulation decisions
Fulltext Access 9 Pages 2016
Pay communication: Where do we go from here?
Fulltext Access 9 Pages 2016
A clustering based approach to improving the efficiency of collaborative filtering recommendation
Fulltext Access 9 Pages 2016
Empirical evidence for a relationship between narcissistic personality traits and job burnout
Fulltext Access 9 Pages 2016
“Evaluating performance of public sector projects in Russia: The choice of a social discount rate”
Fulltext Access 9 Pages 2016
Scope and status of public diplomacy research by public relations scholars, 1990–2014
Fulltext Access 9 Pages 2016
An analysis of risk sharing in strategic R&D and new product development projects
Fulltext Access 9 Pages 2016
Leadership and public relations in two emerging markets: A comparative study of communication management in Latvia and Russia
Fulltext Access 9 Pages 2016
Public relations, ethics, and social media: A cross-national study of PR practitioners
Fulltext Access 9 Pages 2016
‘PESO’ media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas
Fulltext Access 9 Pages 2016
Demographics and Internet behaviors as predictors of active publics
Fulltext Access 9 Pages 2016
Communicating crisis uncertainty: A review of the knowledge gaps
Fulltext Access 9 Pages 2016
Multiple intelligences and minds as attributes to reconfigure PR—A critical analysis
Fulltext Access 9 Pages 2016
Weathering the crisis: Effects of stealing thunder in crisis communication
Fulltext Access 9 Pages 2016
Talking back: Reflecting on feminism, public relations and research
Fulltext Access 9 Pages 2016
How career construction counseling promotes reflection and reflexivity: Two case studies
Fulltext Access 9 Pages 2016
Measuring readiness for entrepreneurship: An information tool proposal
Fulltext Access 10 Pages 2016
Examining the impact of social technologies on empowerment and economic development
Fulltext Access 10 Pages 2016
An empirical analysis of the impact of family moral support on Turkish women entrepreneurs
Fulltext Access 10 Pages 2016
Eco-warriors: Shifting sustainable retail strategy via authentic retail brand image
Fulltext Access 10 Pages 2016
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Fulltext Access 10 Pages 2016
Theory and practice of value co-creation in B2B systems
Fulltext Access 10 Pages 2016
The customer as enabler of value (co)-creation in the solution business
Fulltext Access 10 Pages 2016
Boundary spanning and customer service styles in business solutions implementation
Fulltext Access 10 Pages 2016
Information security risk analysis model using fuzzy decision theory
Fulltext Access 10 Pages 2016
Review and discussion: E-learning for academia and industry
Fulltext Access 10 Pages 2016
On the role of context in business process management
Fulltext Access 10 Pages 2016
A fad or future of IT?: A comprehensive literature review on the cloud computing research
Fulltext Access 10 Pages 2016
Review of economic bubbles
Fulltext Access 10 Pages 2016
How buyer–seller relationship orientation affects adaptation of sales processes to the buying process
Fulltext Access 10 Pages 2016
Critical success factors (CSFs) for information technology governance (ITG)
Fulltext Access 10 Pages 2016
Streaming or stealing? The complementary features between music streaming and music piracy
Fulltext Access 10 Pages 2016
The Big Five, happiness, and shopping
Fulltext Access 10 Pages 2016
Retail career attractiveness to college students: Connecting individual characteristics to the trade-off of job attributes
Fulltext Access 10 Pages 2016
Internet service providers' service quality and its effect on customer loyalty of different usage patterns
Fulltext Access 10 Pages 2016
The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions
Fulltext Access 10 Pages 2016
How context interferes with similarity-attraction between customers and service providers
Fulltext Access 10 Pages 2016
Exploring the link between customer experience–loyalty–consumer spend
Fulltext Access 10 Pages 2016
The concept of near money in loyalty programmes
Fulltext Access 10 Pages 2016
Quality, Value? – Insights into Medical Tourists’ Attitudes and Behaviors
Fulltext Access 10 Pages 2016
Rebate redemption requirements – Can they discourage redeeming?
Fulltext Access 10 Pages 2016
When less is better than more: Just-below discount in tensile price promotions
Fulltext Access 10 Pages 2016
The impact of service failure on brand credibility
Fulltext Access 10 Pages 2016
Coopetition and product innovation performance: The role of internal knowledge sharing mechanisms and formal knowledge protection mechanisms
Fulltext Access 10 Pages 2016
Satisfaction of mall shoppers: A study on perceived utilitarian and hedonic shopping values
Fulltext Access 10 Pages 2016
Segmenting multichannel consumers across search, purchase and after-sales
Fulltext Access 10 Pages 2016
Perceptions of others, mindfulness, and brand experience in retail service setting
Fulltext Access 10 Pages 2016
Consumer cynicism and perceived deception in vanity sizing: The moderating role of retailer (dis)honesty
Fulltext Access 10 Pages 2016
Identity construction through role and network position
Fulltext Access 10 Pages 2016
Tensions and ties in social media networks: Towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
Fulltext Access 10 Pages 2016
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Fulltext Access 10 Pages 2016
Co-management of purchasing and marketing: Why, when and how?
Fulltext Access 10 Pages 2016
The impact of service worker personal resources on relationship quality in business solutions
Fulltext Access 10 Pages 2016
The misforecasted spoiler effect: Underlying mechanism and boundary conditions
Fulltext Access 10 Pages 2016
Can job crafting reduce job boredom and increase work engagement? A three-year cross-lagged panel study
Fulltext Access 10 Pages 2016
The relationship between career adaptability and job content plateau: The mediating roles of fit perceptions
Fulltext Access 10 Pages 2016
Do Digital Displays Enhance Sales? Role of Retail Format and Message Content
Fulltext Access 10 Pages 2016
Does Greater Online Assortment Pay? An Empirical Study Using Matched Online and Catalog Shoppers
Fulltext Access 10 Pages 2016
Mobile Promotions: A Framework and Research Priorities
Fulltext Access 10 Pages 2016
Farmer share and fair distribution in food chains from a consumer’s perspective
Fulltext Access 10 Pages 2016
Household food security: Perceptions, behavior and nutritional quality of food purchases
Fulltext Access 10 Pages 2016
Negative consequences of nutrition information disclosure on consumption behavior in quick-casual restaurants
Fulltext Access 10 Pages 2016
Mindsets shape consumer behavior
Fulltext Access 10 Pages 2016
Building the STEM pipeline: Findings of a 9-year longitudinal research project
Fulltext Access 10 Pages 2016
“I” value justice, but “we” value relationships: Self-construal effects on post-transgression consumer forgiveness
Fulltext Access 10 Pages 2016
To do or to have, now or later? The preferred consumption profiles of material and experiential purchases
Fulltext Access 10 Pages 2016
A clearer spotlight on spotlight: Understanding, conducting and reporting
Fulltext Access 10 Pages 2016
Enhancing project benefit realization through integration of line managers as project benefit managers
Fulltext Access 10 Pages 2016
Spatio-temporal dynamics of public private partnership projects in China
Fulltext Access 10 Pages 2016
Incentive mechanism for inhibiting investors' opportunistic behavior in PPP projects
Fulltext Access 10 Pages 2016
Visual-spatial intelligence in propaganda and public relations discourse: The case of Roberto Rossellini’s early and educational-historical films
Fulltext Access 10 Pages 2016
Role conceptions of public affairs practitioners in The Netherlands
Fulltext Access 10 Pages 2016
The effects of institutional distance on FDI inflow: General environmental institutions (GEI) versus minority investor protection institutions (MIP)
Fulltext Access 10 Pages 2016
A contingent approach to country-of-origin effects on foreign products evaluation: Interaction of facets of country image with product classes
Fulltext Access 10 Pages 2016
The negotiator’s power as enabler and cultural distance as inhibitor in the international alliance formation
Fulltext Access 10 Pages 2016
Cross-cultural examination of the effects of promotional framing on consumers’ responses: A comparison of China and Pakistan
Fulltext Access 10 Pages 2016
Outward foreign direct investment and domestic innovation performance: Evidence from China
Fulltext Access 10 Pages 2016
Institutional development and firm profitability in transition economies
Fulltext Access 10 Pages 2016
Technology, innovation and knowledge: The importance of ideas and international connectivity
Fulltext Access 10 Pages 2016
Internationalization: From incremental to born global
Fulltext Access 10 Pages 2016
An internalization theory perspective on the global and regional strategies of multinational enterprises
Fulltext Access 10 Pages 2016
In search of strategic assets through cross-border merger and acquisitions: Evidence from Chinese multinational enterprises in developed economies
Fulltext Access 10 Pages 2016
Me, myself and I: The role of CEO narcissism in internationalization decisions
Fulltext Access 10 Pages 2016
Knowledge transfer and cross-border acquisition performance: The impact of cultural distance and employee retention
Fulltext Access 10 Pages 2016
Developing international business knowledge through an appreciative inquiry learning network: Proposing a methodology for collaborative research
Fulltext Access 10 Pages 2016
Archetypes of SME internationalization: A configurational approach
Fulltext Access 10 Pages 2016
When distance is good: A construal level perspective on perceptions of inclusive international language use
Fulltext Access 10 Pages 2016
Job allocations as cultural sorting in a culturally diverse organizational context
Fulltext Access 10 Pages 2016
Lessening the divide in foreign subsidiaries: The influence of localization on the organizational commitment and turnover intention of host country nationals
Fulltext Access 10 Pages 2016
How do ownership control position and national culture influence conflict resolution strategies in international joint ventures?
Fulltext Access 10 Pages 2016
Getting on top of the glass cliff: Reviewing a decade of evidence, explanations, and impact
Fulltext Access 10 Pages 2016
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