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Marketing Research Articles

Do foreign resources assist or impede internationalisation? Evidence from internationalisation of Indian multinational enterprises
Fulltext Access 11 Pages 2016
Redress procedures expected by consumers during a business-to-consumer e-commerce dispute
Fulltext Access 11 Pages 2016
Does social climate matter? On friendship groups in social commerce
Fulltext Access 11 Pages 2016
Managing inter-organizational knowledge sharing
Fulltext Access 11 Pages 2016
The motivation of international entrepreneurship: The case of Chinese transnational entrepreneurs
Fulltext Access 11 Pages 2016
Employee voice and work engagement: Macro, meso, and micro-level drivers of convergence?
Fulltext Access 11 Pages 2016
The role of purposeful diversity and inclusion strategy (PDIS) and cultural tightness/looseness in the relationship between national culture and organizational culture
Fulltext Access 11 Pages 2016
The effects of institutional development and national culture on cross-national differences in corporate reputation
Fulltext Access 11 Pages 2016
Overqualified human resources, career development experiences, and work outcomes: Leveraging an underutilized resource with political skill
Fulltext Access 11 Pages 2016
Enhancing emotional performance and customer service through human resources practices: A systems perspective
Fulltext Access 11 Pages 2016
New perspectives on human resource management in a global context
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Does learning at home and from abroad boost the foreign subsidiary performance of emerging economy multinational enterprises?
Fulltext Access 11 Pages 2016
Do auditor judgment frameworks help in constraining aggressive reporting? Evidence under more precise and less precise accounting standards
Fulltext Access 11 Pages 2016
Making great minds think alike: Emerging market multinational firms’ leadership effects on targets’ employee psychological safety after cross-border mergers and acquisitions
Fulltext Access 11 Pages 2016
M&A and innovation: The role of integration and cultural differences—A central European targets perspective
Fulltext Access 11 Pages 2016
Social stratification and mobility among Chinese middle class households: An empirical investigation
Fulltext Access 11 Pages 2016
The new middle class in Turkey: A qualitative study in a dynamic economy
Fulltext Access 11 Pages 2016
How culture influences the way entrepreneurs deal with uncertainty in inter-organizational relationships: The case of returnee versus local entrepreneurs in China
Fulltext Access 11 Pages 2016
Crowdsourced translation for rapid internationalization in cyberspace: A learning perspective
Fulltext Access 11 Pages 2016
What drives the export performance of small and medium-sized subcontracting firms? A study of Korean manufacturers
Fulltext Access 11 Pages 2016
The international diversification-performance link in Spain: Does firm size really matter?
Fulltext Access 11 Pages 2016
Knowledge flows in the emerging market MNC: The role of subsidiary HRM practices in Korean MNCs
Fulltext Access 11 Pages 2016
Drivers of export entrepreneurship
Fulltext Access 11 Pages 2016
Inward–outward connections and their impact on firm growth
Fulltext Access 11 Pages 2016
Impact of service quality on user satisfaction: Modeling and estimating distribution of quality of experience using Bayesian data analysis
Fulltext Access 11 Pages 2016
How your colleagues’ reputation impact your patients’ odds of posting experiences: Evidence from an online health community
Fulltext Access 11 Pages 2016
Gender differences in online auctions
Fulltext Access 11 Pages 2016
The effects of perceived enjoyment and perceived risks on trust formation and intentions to use online payment systems: New perspectives from an Arab country
Fulltext Access 11 Pages 2016
Burnout in journalists: A systematic literature review
Fulltext Access 11 Pages 2016
Influence of personality and risk propensity on risk perception of Chinese construction project managers
Fulltext Access 11 Pages 2016
Development paths of project managers: What and how do project managers learn from their experiences?
Fulltext Access 11 Pages 2016
Understanding the underlying factors of Internet addiction across cultures: A comparison study
Fulltext Access 11 Pages 2016
Exploring the sequential usage patterns of mobile Internet services based on Markov models
Fulltext Access 11 Pages 2016
A topic sentence-based instance transfer method for imbalanced sentiment classification of Chinese product reviews
Fulltext Access 11 Pages 2016
The privacy–personalization paradox in mHealth services acceptance of different age groups
Fulltext Access 11 Pages 2016
Country specific advantage, firm specific advantage and multinationality – Sources of competitive advantage in emerging markets: Evidence from the electronics industry in China
Fulltext Access 12 Pages 2016
From cross-cultural management to global leadership: Evolution and adaptation
Fulltext Access 12 Pages 2016
Predictors and effects of retail brand equity – A cross-sectoral analysis
Fulltext Access 12 Pages 2016
Increasing online sales by facilitating spillover shopping
Fulltext Access 12 Pages 2016
Conceptualising and measuring consumer-based brand–retailer–channel equity
Fulltext Access 12 Pages 2016
Enhancing export performance: Betting on customer orientation, behavioral commitment, and communication
Fulltext Access 12 Pages 2016
Marketing strategies, perceived risks, and consumer trust in online buying behaviour
Fulltext Access 12 Pages 2016
The firms benefits of mobile CRM from the relationship marketing approach and the TOE model
Fulltext Access 12 Pages 2016
Firm-internal key account management networks: Framework, case study, avenues for future research
Fulltext Access 12 Pages 2016
Export intensity, scope, and destinations: Evidence from Brazil
Fulltext Access 12 Pages 2016
Failing to estimate the costs of offshoring: A study on process performance
Fulltext Access 12 Pages 2016
The thrill of victory: Women and sport shopping
Fulltext Access 12 Pages 2016
Innovating across boundaries: A portfolio perspective on innovation partnerships of multinational corporations
Fulltext Access 12 Pages 2016
How do we adopt multiple cultural identities? A multidimensional operationalization of the sources of culture
Fulltext Access 12 Pages 2016
Enterprise strategy concept, measurement, and validation: Integrating stakeholder engagement into the firm's strategic architecture
Fulltext Access 12 Pages 2016
Building acquaintance brands via Snapchat for the college student market
Fulltext Access 12 Pages 2016
Valuing brands under royalty relief methodology according to international accounting and valuation standards
Fulltext Access 12 Pages 2016
Outward foreign direct investment from emerging economies: escaping home country regulative voids
Fulltext Access 12 Pages 2016
Employee eco-initiatives and the workplace social exchange network
Fulltext Access 12 Pages 2016
Managing perceptions of distress at work: Reframing emotion as passion
Fulltext Access 12 Pages 2016
Big data reduction framework for value creation in sustainable enterprises
Fulltext Access 12 Pages 2016
Foreign knowledge acquisition through inter-firm collaboration and recruitment: Implications for domestic growth of emerging market firms
Fulltext Access 12 Pages 2016
Computer animation data management: Review of evolution phases and emerging issues
Fulltext Access 12 Pages 2016
Institutional duality and political strategies of foreign-invested firms in an emerging economy
Fulltext Access 12 Pages 2016
Performance of professional service firms from emerging markets: Role of innovative services and firm capabilities
Fulltext Access 12 Pages 2016
Strategy development: Driving improvisation in Malaysia
Fulltext Access 12 Pages 2016
Intention to disclose personal information via mobile applications: A privacy calculus perspective
Fulltext Access 12 Pages 2016
The search for global competence: From international HR to talent management
Fulltext Access 12 Pages 2016
The social responsibility of international business: From ethics and the environment to CSR and sustainable development
Fulltext Access 12 Pages 2016
What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty
Fulltext Access 12 Pages 2016
Carefully choose your (payment) partner: How payment provider reputation influences m-commerce transactions
Fulltext Access 12 Pages 2016
Building brand loyalty in social commerce: The case of brand microblogs
Fulltext Access 12 Pages 2016
A hybrid approach for movie recommendation via tags and ratings
Fulltext Access 12 Pages 2016
Face recognition using support vector model classifier for user authentication
Fulltext Access 12 Pages 2016
Size and growth dynamics of online stores: A case of China’s Taobao.com
Fulltext Access 12 Pages 2016
An analysis of popularity information effects: Field experiments in an online marketplace
Fulltext Access 12 Pages 2016
E-WOM from e-commerce websites and social media: Which will consumers adopt?
Fulltext Access 12 Pages 2016
A typology of crowdfunding sponsors: Birds of a feather flock together?
Fulltext Access 12 Pages 2016
Social accounting and the co-creation of corporate legitimacy
Fulltext Access 12 Pages 2016
Burnout in the nursing home health care aide: A systematic review
Fulltext Access 12 Pages 2016
Cultural practices of governance in the Panama Canal Expansion Megaproject
Fulltext Access 12 Pages 2016
Taking stock of project value creation: A structured literature review with future directions for research and practice
Fulltext Access 12 Pages 2016
Review of the application of social network analysis (SNA) in construction project management research
Fulltext Access 12 Pages 2016
How to reduce the negative impacts of knowledge heterogeneity in engineering design team: Exploring the role of knowledge reuse
Fulltext Access 12 Pages 2016
The positive effect of expressing negative emotions on knowledge creation capability and performance of project teams
Fulltext Access 12 Pages 2016
Selecting risk response strategies considering project risk interdependence
Fulltext Access 12 Pages 2016
Understanding the complexity of project team member selection through agent-based modeling
Fulltext Access 12 Pages 2016
Gamification and Mobile Marketing Effectiveness
Fulltext Access 12 Pages 2016
How western marketers respond to the new middle class in emerging market cities: The case of Italian fashion marketers
Fulltext Access 12 Pages 2016
Mapping the trading behavior of the middle class in emerging markets: Evidence from the Istanbul Stock Exchange
Fulltext Access 12 Pages 2016
Social networks and employee voice: The influence of team members’ and team leaders’ social network positions on employee voice
Fulltext Access 12 Pages 2016
Incivility hates company: Shared incivility attenuates rumination, stress, and psychological withdrawal by reducing self-blame
Fulltext Access 12 Pages 2016
Exploring the management style of Brazilians project managers
Fulltext Access 12 Pages 2016
The Out-of-Stock (OOS) Effect on Choice Shares of Available Options
Fulltext Access 12 Pages 2016
Alliteration Alters: Phonetic Overlap in Promotional Messages Influences Evaluations and Choice
Fulltext Access 12 Pages 2016
Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues
Fulltext Access 12 Pages 2016
Selection, valuation and performance assessment: Are these truly inter-linked within the M&A transactions?
Fulltext Access 12 Pages 2016
Mobile Advertising: A Framework and Research Agenda
Fulltext Access 12 Pages 2016
Who Am I? How Compelling Self-storytelling Builds Digital Personal Reputation
Fulltext Access 12 Pages 2016
The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations
Fulltext Access 12 Pages 2016
Haunts or helps from the past: Understanding the effect of recall on current self-control
Fulltext Access 12 Pages 2016
Shopping to and fro: Ideomotor compatibility of arm posture and product choice
Fulltext Access 12 Pages 2016
A model of turnover-based disruption in customer services
Fulltext Access 12 Pages 2016
The role of positive illusions in employment relationships
Fulltext Access 12 Pages 2016
The cost of creativity: A control perspective
Fulltext Access 12 Pages 2016
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