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Marketing Research Articles

Organizational culture and coopetition: An exploratory study of the features, models and role in the Polish Aviation Industry
Fulltext Access 12 Pages 2016
Big data’s role in expanding access to financial services in China
Fulltext Access 12 Pages 2016
Information management for innovation networks—an empirical study on the “who, what and how” in networked innovation
Fulltext Access 12 Pages 2016
A resiliency framework for an enterprise cloud
Fulltext Access 12 Pages 2016
Customer's operant resources effects on co-creation activities
Fulltext Access 12 Pages 2016
Desire for experiential travel, avoidance of rituality and social esteem: An empirical study of consumer response to tourism innovation
Fulltext Access 12 Pages 2016
A systematic review of stakeholder involvement in social marketing interventions
Fulltext Access 12 Pages 2016
Service network value co-creation: Defining the roles of the generic actor
Fulltext Access 12 Pages 2016
Value co-creation process of integrated product-services: Effect of role ambiguities and relational coping strategies
Fulltext Access 12 Pages 2016
Evolutionary or revolutionary business model innovation through coopetition? The role of dominance in network markets
Fulltext Access 12 Pages 2016
Do supplier perceptions of buyer fairness lead to supplier sales growth?
Fulltext Access 12 Pages 2016
The impact of competition and cooperation on the performance of a retail agglomeration and its stores
Fulltext Access 12 Pages 2016
Inter-personal and inter-organizational trust in business relationships: An attitude–behavior–outcome model
Fulltext Access 12 Pages 2016
Sustainable value co-creation in business networks
Fulltext Access 12 Pages 2016
Power in distribution channels — Supplier assortment strategy for balancing power
Fulltext Access 12 Pages 2016
Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior
Fulltext Access 12 Pages 2016
Social media and value co-creation in multi-stakeholder systems: A resource integration approach
Fulltext Access 12 Pages 2016
Usability perspective on social media sites' adoption in the B2B context
Fulltext Access 12 Pages 2016
The impact of customer attractiveness and supplier satisfaction on becoming a preferred customer
Fulltext Access 12 Pages 2016
Harnessing marketing automation for B2B content marketing
Fulltext Access 12 Pages 2016
Augmented reality: Designing immersive experiences that maximize consumer engagement
Fulltext Access 13 Pages 2016
Corporate governance ratings on listed companies: An institutional perspective in Latin America
Fulltext Access 13 Pages 2016
Seller reputation or product presentation? An empirical investigation from cue utilization perspective
Fulltext Access 13 Pages 2016
Factors influencing electronic health record adoption by physicians: A multilevel analysis
Fulltext Access 13 Pages 2016
Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives
Fulltext Access 13 Pages 2016
Information, knowledge and collaboration management in the internationalisation of SMEs: A systematic literature review
Fulltext Access 13 Pages 2016
Gender-based differences in culture in the Indian IT workplace
Fulltext Access 13 Pages 2016
Information technology resource, knowledge management capability, and competitive advantage: The moderating role of resource commitment
Fulltext Access 13 Pages 2016
Seniors' loyalty to social network sites: Effects of social capital and attachment
Fulltext Access 13 Pages 2016
The six pricing myths that kill profits
Fulltext Access 13 Pages 2016
A survey on Test Suite Reduction frameworks and tools
Fulltext Access 13 Pages 2016
Resource orchestration in the context of knowledge resources acquisition and divestment. The empirical evidence from the Italian “Serie A” football
Fulltext Access 13 Pages 2016
Organisational sustainability modelling—An emerging service and analytics model for evaluating Cloud Computing adoption with two case studies
Fulltext Access 13 Pages 2016
The views of Spanish HR managers on the role of internal communication in translating HR strategies into HRM systems
Fulltext Access 13 Pages 2016
The role of institutional shareholders as owners and directors and the financial distress likelihood. Evidence from a concentrated ownership context
Fulltext Access 13 Pages 2016
Defining key drivers of online impulse purchasing: A perspective of both impulse shoppers and system users
Fulltext Access 13 Pages 2016
Procedural justice to enhance compliance with non-work-related computing (NWRC) rules: Its determinants and interaction with privacy concerns
Fulltext Access 13 Pages 2016
How community interactions contribute to harmonious community relationships and customers’ identification in online brand community
Fulltext Access 13 Pages 2016
Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework
Fulltext Access 13 Pages 2016
Fairness and devotion go far: Integrating online justice and value co-creation in virtual communities
Fulltext Access 13 Pages 2016
Email-free collaboration: An exploratory study on the formation of new work habits among knowledge workers
Fulltext Access 13 Pages 2016
Business process management and IT management: The missing integration
Fulltext Access 13 Pages 2016
Do investors react to corporate governance news? An empirical analysis for the Spanish market
Fulltext Access 13 Pages 2016
Technology-enabled value co-creation: An empirical analysis of actors, resources, and practices
Fulltext Access 13 Pages 2016
Reconceptualizing the elements of market orientation: A process-based view
Fulltext Access 13 Pages 2016
Outward-looking and future-oriented customer value potential management: The sales force value appropriation role
Fulltext Access 13 Pages 2016
Brand and product attachment in an industrial context: The effects on brand loyalty
Fulltext Access 13 Pages 2016
Antecedents of functional integration during new product development: The purchasing–marketing link
Fulltext Access 13 Pages 2016
The effects of service supply on perceived value proposition under different levels of customer involvement
Fulltext Access 13 Pages 2016
Adaptive use of social networking applications in contemporary organizations: Examining the motivations of Gen Y cohorts
Fulltext Access 13 Pages 2016
What cognitive sciences have to say about the impacts of nutritional labelling formats
Fulltext Access 13 Pages 2016
Ostentation and funk: An integrative model of extended and expanded self theories under the lenses of compensatory consumption
Fulltext Access 13 Pages 2016
Money and relationships: When and why thinking about money leads people to approach others
Fulltext Access 13 Pages 2016
Personal goal pursuit as an antecedent to social network structure
Fulltext Access 13 Pages 2016
Managing to clear the air: Stereotype threat, women, and leadership
Fulltext Access 13 Pages 2016
A double-edged sword: Relationship between full-range leadership behaviors and followers' hair cortisol level
Fulltext Access 13 Pages 2016
Work–family effects of LMX: the moderating role of work–home segmentation preferences
Fulltext Access 13 Pages 2016
All in the name of work? Nonwork orientations as predictors of salary, career satisfaction, and life satisfaction
Fulltext Access 13 Pages 2016
Unit Pricing Increases Price Sensitivity Even When Products are of Identical Size
Fulltext Access 13 Pages 2016
Music Congruity Effects on Product Memory, Perception, and Choice
Fulltext Access 13 Pages 2016
Feeling Close From Afar: The Role of Psychological Distance in Offsetting Distrust in Unfamiliar Online Retailers
Fulltext Access 13 Pages 2016
Consumers’ credit card repayment decisions: The role of higher anchors and future repayment concern
Fulltext Access 13 Pages 2016
Increasing implicit and explicit attitudes toward an organic food brand by referencing to oneself
Fulltext Access 13 Pages 2016
Examining the economic growth and the middle-income trap from the perspective of the middle class
Fulltext Access 13 Pages 2016
The effects of pre-ordering and behavioral nudges on National School Lunch Program participants’ food item selection
Fulltext Access 13 Pages 2016
The sleeper framing effect: The influence of frame valence on immediate and retrospective judgments
Fulltext Access 13 Pages 2016
The effect of dialectical thinking on the integration of contradictory information
Fulltext Access 13 Pages 2016
Experiencing haptic roughness promotes empathy
Fulltext Access 13 Pages 2016
Do less ethical consumers denigrate more ethical consumers? The effect of willful ignorance on judgments of others
Fulltext Access 13 Pages 2016
Projects with internal vs. external customers: An empirical investigation of variation in practice
Fulltext Access 13 Pages 2016
Impromptu teams in a temporary organization: On their nature and role
Fulltext Access 13 Pages 2016
Exploring performance of the integrated project delivery process on complex building projects
Fulltext Access 13 Pages 2016
Transformational leadership and project success: The mediating role of team-building
Fulltext Access 13 Pages 2016
Projectyness: A spectrum of greater or lesser capability
Fulltext Access 13 Pages 2016
A framework for governance of projects: Governmentality, governance structure and projectification
Fulltext Access 13 Pages 2016
Cooperative strategies in international business and management: Reflections on the past 50 years and future directions
Fulltext Access 13 Pages 2016
What makes firms embrace risks? A risk-taking capability perspective
Fulltext Access 13 Pages 2016
The region-of-origin effect on the preferences of financial institution's customers: Analysis of the influence of ethnocentrism
Fulltext Access 13 Pages 2016
The moderating role of local embeddedness on the performance of foreign and domestic firms in emerging markets
Fulltext Access 13 Pages 2016
Firm-level determinants of gender diversity in the boardrooms: Evidence from some emerging markets
Fulltext Access 13 Pages 2016
Measurement and structural invariance of entrepreneurial investment climate: A cross-country scale development
Fulltext Access 13 Pages 2016
Affective networks, informal ties, and the limits of expatriate effectiveness
Fulltext Access 13 Pages 2016
The role of internationalization on the IPO performance of service firms: Examination of initial returns, long-run returns, and survivability
Fulltext Access 13 Pages 2016
The spatial structure of foreign subsidiaries and MNE expansion strategy
Fulltext Access 13 Pages 2016
Too much of a good thing: Does international experience variety accelerate or delay executives’ career advancement?
Fulltext Access 13 Pages 2016
The effect of social networks and dynamic internationalization capabilities on international performance
Fulltext Access 13 Pages 2016
Environmental risks, localization and the overseas subsidiary performance of MNEs from an emerging economy
Fulltext Access 13 Pages 2016
Aligning corporate transfer intentions and subsidiary HRM practice implementation in multinational corporations
Fulltext Access 13 Pages 2016
Crisis communication in context: Cultural and political influences underpinning Chinese public relations practice
Fulltext Access 13 Pages 2016
International business–government relations research 1945–2015: Concepts, typologies, theories and methodologies
Fulltext Access 13 Pages 2016
Reverse knowledge transfer in emerging market multinationals: The Indian context
Fulltext Access 13 Pages 2016
A 22 year review of strategic alliance research in the leading management journals
Fulltext Access 13 Pages 2016
New evidence on assessing the level of competition in the European Union banking sector: A panel data approach
Fulltext Access 13 Pages 2016
Equity commitment under uncertainty: A hierarchical model of real option entry mode choices
Fulltext Access 13 Pages 2016
An exploratory study of international opportunity identification among family firms
Fulltext Access 13 Pages 2016
Configuration and coordination of international marketing activities
Fulltext Access 13 Pages 2016
What drives the internationalization of Chinese SMEs? The joint effects of international entrepreneurship characteristics, network ties, and firm ownership
Fulltext Access 13 Pages 2016
Do cross-border acquisitions create value? Evidence from overseas acquisitions by Chinese firms
Fulltext Access 13 Pages 2016
International involvement of established SMEs: A systematic review of antecedents, outcomes and moderators
Fulltext Access 13 Pages 2016
Exploring the factors influencing the negotiation process in cross-border M&A
Fulltext Access 13 Pages 2016
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