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Marketing Research Articles

Management capabilities, innovation, and gender diversity in the top management team: An empirical analysis in technology-based SMEs
Fulltext Access 15 Pages 2016
No Comment?! The Drivers of Reactions to Online Posts in Professional Groups
Fulltext Access 15 Pages 2016
To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns
Fulltext Access 15 Pages 2016
Identifying Demand Effects in a Large Network of Product Categories
Fulltext Access 15 Pages 2016
Two faces of empowering leadership: Enabling and burdening
Fulltext Access 15 Pages 2016
Vertical flow of collectivistic leadership: An examination of the cascade of visionary leadership across levels
Fulltext Access 15 Pages 2016
A bed of thorns: Female leaders and the self-reinforcing cycle of illegitimacy
Fulltext Access 15 Pages 2016
Help or hindrance? Work–life practices and women in management
Fulltext Access 15 Pages 2016
The impact of personal responsibility on the (un)willingness to punish non-cooperation and reward cooperation
Fulltext Access 15 Pages 2016
Why and when do employees imitate the absenteeism of co-workers?
Fulltext Access 15 Pages 2016
Role of economic and political freedom in the emergence of global middle class
Fulltext Access 15 Pages 2016
Institutional distance and the quality of the headquarters–subsidiary relationship: The moderating role of the institutionalization of headquarters’ practices in subsidiaries
Fulltext Access 15 Pages 2016
“Us vs. them” or “us over them”? On the roles of similarity and status in M&As
Fulltext Access 15 Pages 2016
Corruption in international business
Fulltext Access 15 Pages 2016
Evolving and enduring challenges in global mobility
Fulltext Access 15 Pages 2016
Ethical convergence, divergence or communitas? An examination of public relations and journalism codes of ethics
Fulltext Access 15 Pages 2016
Internationalisation and performance in Spanish family SMES: The W-curve
Fulltext Access 15 Pages 2016
Social responsibility and financial performance: The role of good corporate governance
Fulltext Access 15 Pages 2016
Affective commitment to the employer brand: Development and validation of a scale
Fulltext Access 15 Pages 2016
The effects of high-performance work systems on hospital employees' work-related well-being: Evidence from Greece
Fulltext Access 15 Pages 2016
Do marketing activities enhance firm value? Evidence from M&A transactions
Fulltext Access 15 Pages 2016
Organizational zemblanity
Fulltext Access 15 Pages 2016
Towards knowledge modeling and manipulation technologies: A survey
Fulltext Access 15 Pages 2016
Effects of user experience on user resistance to change to the voice user interface of an in‑vehicle infotainment system: Implications for platform and standards competition
Fulltext Access 15 Pages 2016
Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction
Fulltext Access 15 Pages 2016
Influence of social media on operational efficiency of national scenic spots in china based on three-stage DEA model
Fulltext Access 15 Pages 2016
Applying uses and gratifications theory and social influence processes to understand students' pervasive adoption of social networking sites: Perspectives from the Americas
Fulltext Access 15 Pages 2016
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Fulltext Access 15 Pages 2016
Rhetoric in customer referencing: Fortifying sales arguments in two start-up companies
Fulltext Access 15 Pages 2016
Why do some consumers shop in this pharmacy? A cross-check of vulnerable characteristics and store types
Fulltext Access 15 Pages 2016
Assessing resource transactions in partnership networks: US 100,000 Strong network of public diplomacy
Fulltext Access 15 Pages 2016
Relationship between the interactive use of control systems and the project performance: The moderating effect of uncertainty and equivocality
Fulltext Access 15 Pages 2016
What impacts the performance of large-scale government projects?
Fulltext Access 15 Pages 2016
Influence of managerial control on performance in medical information system projects: The moderating role of organizational environment and team risks
Fulltext Access 15 Pages 2016
A conceptualisation of relationship quality in construction procurement
Fulltext Access 15 Pages 2016
A framework and typology of adjustment responses to extra-cultural disorientation experienced during intercultural assignments
Fulltext Access 15 Pages 2016
Antecedents of project managers' voice behavior: The moderating effect of organization-based self-esteem and affective organizational commitment
Fulltext Access 15 Pages 2016
The agility construct on project management theory
Fulltext Access 15 Pages 2016
An ex ante bidding model to assess the incentive creation capability of a public–private partnership pipeline
Fulltext Access 15 Pages 2016
Clarifying the project complexity construct: Past, present and future
Fulltext Access 15 Pages 2016
Building absorptive capacity in an alliance: Process improvement through lessons learned
Fulltext Access 15 Pages 2016
Project Complexity and Risk Management (ProCRiM): Towards modelling project complexity driven risk paths in construction projects
Fulltext Access 16 Pages 2016
An equilibrium analysis of trading across multiple double auction marketplaces using fictitious play
Fulltext Access 16 Pages 2016
The missing link between awareness and use in the uptake of pro-internationalization incentives
Fulltext Access 16 Pages 2016
Reexamining the relationship between inventory management and firm performance: An organizational life cycle perspective
Fulltext Access 16 Pages 2016
Intellectual Property Rights and the productivity effects of MNE affiliates on host-country firms
Fulltext Access 16 Pages 2016
Modelling and evaluating customer loyalty using neural networks: Evidence from startup insurance companies
Fulltext Access 16 Pages 2016
Employing critical incident technique as one way to display the hidden aspects of post-merger integration
Fulltext Access 16 Pages 2016
Profit-increasing asymmetric entry
Fulltext Access 16 Pages 2016
Measuring project management inputs throughout capital project delivery
Fulltext Access 16 Pages 2016
Integrated PPM Process: Scale Development and Validation
Fulltext Access 16 Pages 2016
Identifying critical factors affecting the effectiveness and efficiency of tendering processes in Public–Private Partnerships (PPPs): A comparative analysis of Australia and China
Fulltext Access 16 Pages 2016
International strategy: From local to global and beyond
Fulltext Access 16 Pages 2016
Managing inter-organizational networks for value creation in the front-end of projects
Fulltext Access 16 Pages 2016
Theoretical foundations of equity based foreign market entry decisions: A review of the literature and recommendations for future research
Fulltext Access 16 Pages 2016
Critical review on PPP Research – A search from the Chinese and International Journals
Fulltext Access 16 Pages 2016
Predicting hotel review helpfulness: The impact of review visibility, and interaction between hotel stars and review ratings
Fulltext Access 16 Pages 2016
Identifying perspectives of public project managers on project success: Comparing viewpoints of managers from five countries in North-West Europe
Fulltext Access 16 Pages 2016
Making sense to decreasing citizen eParticipation through a social representation lens
Fulltext Access 16 Pages 2016
Supplier relationship management capability: a qualification and extension
Fulltext Access 16 Pages 2016
An exploration of flashbulb memory
Fulltext Access 16 Pages 2016
Are children more paternalistic than their mothers when choosing snacks?
Fulltext Access 16 Pages 2016
The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity
Fulltext Access 16 Pages 2016
Decomposing the effects of online customer reviews on brand, price, and product attributes
Fulltext Access 16 Pages 2016
How to Measure Alignment in Perceptions of Brand Personality Within Online Communities: Interdisciplinary Insights
Fulltext Access 16 Pages 2016
Please explain why it happened! How perceived justice and customer involvement affect post co-recovery evaluations: A study of Iranian online shoppers
Fulltext Access 16 Pages 2016
Saving on Discounts through Accurate Sensing – Salespeople's Estimations of Customer Price Importance and Their Effects on Negotiation Success
Fulltext Access 16 Pages 2016
Vocational choices in adolescence: The role of gender, school achievement, self-concepts, and vocational interests
Fulltext Access 16 Pages 2016
Motivation profiles at work: A self-determination theory approach
Fulltext Access 16 Pages 2016
Co-creation practices: Their role in shaping a health care ecosystem
Fulltext Access 16 Pages 2016
Women on boards: The superheroes of tomorrow?
Fulltext Access 16 Pages 2016
SEC's acceptance of IFRS-based financial reporting: An examination based in institutional theory
Fulltext Access 16 Pages 2016
Impacts of electronic process guides by types of user: An experimental study
Fulltext Access 16 Pages 2016
Third-party mobile app developers’ continued participation in platform-centric ecosystems: An empirical investigation of two different mechanisms
Fulltext Access 16 Pages 2016
Modelling stakeholder-associated risk networks in green building projects
Fulltext Access 16 Pages 2016
White collar incentives
Fulltext Access 16 Pages 2016
Motivating revisions of management accounting systems: An examination of organizational goals and accounting feedback
Fulltext Access 16 Pages 2016
Secret conversation opportunities facilitate minority influence in virtual groups: The influence on majority power, information processing, and decision quality
Fulltext Access 16 Pages 2016
How do contract types and incentives matter to project performance?
Fulltext Access 17 Pages 2016
Understanding effects of co-creation on cognitive, affective and behavioral evaluations in service recovery: An ethnocultural analysis
Fulltext Access 17 Pages 2016
Salesperson self-regulation of pride: Effects on adaptability, effort, and citizenship behaviors between independent-based and interdependent-based cultures
Fulltext Access 17 Pages 2016
Stakeholder orientation in public universities: A conceptual discussion and a scale development
Fulltext Access 17 Pages 2016
Localized learning by emerging multinational enterprises in developed host countries: A fuzzy-set analysis of Chinese foreign direct investment in Australia
Fulltext Access 17 Pages 2016
The impact of CEO successor origin on corporate divestiture scale and scope change
Fulltext Access 17 Pages 2016
Consumer spending patterns across firms and categories: Application to the size- and share-of-wallet
Fulltext Access 17 Pages 2016
Quality mental model convergence and business performance
Fulltext Access 17 Pages 2016
The Role of Emotions for the Perceived Usefulness in Online Customer Reviews
Fulltext Access 17 Pages 2016
Effects of Likeability Dynamics on Consumers' Intention to Share Online Video Advertisements
Fulltext Access 17 Pages 2016
Measurement of interactions in non-linear marketing models: The effect of critics' ratings and consumer sentiment on movie demand
Fulltext Access 17 Pages 2016
Experiencing film: Subjective personal introspection and popular film consumption
Fulltext Access 17 Pages 2016
Do we want a fighter? The influence of group status and the stability of intergroup relations on leader prototypicality and endorsement
Fulltext Access 17 Pages 2016
From fewer blockbusters by more superstars to more blockbusters by fewer superstars: How technological innovation has impacted convergence on the music chart
Fulltext Access 17 Pages 2016
Sourcing strategies and productivity: Evidence for Spanish manufacturing firms
Fulltext Access 17 Pages 2016
Applying a capital perspective to explain continued gender inequality in the C-suite
Fulltext Access 17 Pages 2016
Race matters for women leaders: Intersectional effects on agentic deficiencies and penalties
Fulltext Access 17 Pages 2016
When women emerge as leaders: Effects of extraversion and gender composition in groups
Fulltext Access 17 Pages 2016
Women's authority in political decision-making groups
Fulltext Access 17 Pages 2016
What does location choice reveal about knowledge-seeking strategies of emerging market multinationals in the EU?
Fulltext Access 17 Pages 2016
Audit and earnings management in Spanish SMEs
Fulltext Access 17 Pages 2016
The influence of family control on decisions regarding the specialization and diversification of business groups
Fulltext Access 17 Pages 2016
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