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Daneshyari Marketing Journas Latest Articles

Marketing Research Articles

A fit perspective approach in linking corporate image and intention-to-apply
Fulltext Access 6 Pages 2016
Applications of fuzzy logic for determining the driving forces in collaborative research contracts
Fulltext Access 6 Pages 2016
When does family involvement produce superior performance in SME family business?
Fulltext Access 6 Pages 2016
On the use of qualitative comparative analysis in management
Fulltext Access 6 Pages 2016
Using fuzzy-set qualitative comparative analysis to develop an absorptive capacity-based view of training
Fulltext Access 6 Pages 2016
Global entrepreneurship and innovation in management: Comparing MRA/SEM versus fuzzy-set QCA theory creation, data analysis, and findings
Fulltext Access 6 Pages 2016
Gender matters in venture creation decision
Fulltext Access 6 Pages 2016
Examining the influence of stock market variables on microblogging sentiment
Fulltext Access 6 Pages 2016
Reputation for toughness and anti-dumping rebuttals: Competitive rivalry, perceived benefits, and stage of the product life cycle
Fulltext Access 6 Pages 2016
Innovation and technology creation effects on organizational performance
Fulltext Access 6 Pages 2016
Investigating the dynamic relationships between equity markets and currency markets
Fulltext Access 6 Pages 2016
Reluctant to talk, reluctant to listen: Public relations professionals and their involvement in CSR programmes in Spain
Fulltext Access 6 Pages 2016
Customer pressure, customer–manufacturer–supplier relationships, and quality control performance
Fulltext Access 6 Pages 2016
The study of perceived environment and its relation to senior citizen's physical activity behavior intention
Fulltext Access 6 Pages 2016
Effective marketing communication via social networking site: The moderating role of the social tie
Fulltext Access 6 Pages 2016
Causal complexity of economic development by energy consumption
Fulltext Access 6 Pages 2016
Collaborative filtering with facial expressions for online video recommendation
Fulltext Access 6 Pages 2016
Retail marketing: A novel research agenda
Fulltext Access 6 Pages 2016
Who shops at local farmers' markets? Committed loyals, experiencers and produce-orientated consumers
Fulltext Access 6 Pages 2016
Shopping drivers of generational cohorts: A comparison between night market and wet market formats for fresh fruit and vegetable purchase in Malaysia
Fulltext Access 6 Pages 2016
There could be more to marketing than you might have thought! An invited paper, by Professor Roger Layton
Fulltext Access 6 Pages 2016
Vicarious innovativeness or vicarious learning: The role of existing vicarious innovativeness in new product purchase intentions
Fulltext Access 6 Pages 2016
Futures intelligence: Applying Gardner to public relations
Fulltext Access 6 Pages 2016
Introduction to configuring intelligences for 21C public relations
Fulltext Access 6 Pages 2016
Guanxi in intercultural communication and public relations
Fulltext Access 6 Pages 2016
Rank-sales relationship in electronic commerce: Evidence from publicly available data on 11 product categories
Fulltext Access 6 Pages 2016
Sorry sorries: Image repair after regretted apologies
Fulltext Access 6 Pages 2016
Physiology of school burnout in medical students: Hemodynamic and autonomic functioning
Fulltext Access 6 Pages 2016
Image repair: A case study of Thierry Frémaux and the Cannes Film Festival
Fulltext Access 6 Pages 2016
Looks good to me: How eye movements influence product evaluation
Fulltext Access 6 Pages 2016
Inspire me to donate: The use of strength emotion in donation appeals
Fulltext Access 6 Pages 2016
Media use, environmental beliefs, self-efficacy, and pro-environmental behavior
Fulltext Access 7 Pages 2016
A randomized, controlled study of an online intervention to promote job satisfaction and well-being among physicians
Fulltext Access 7 Pages 2016
Destination loyalty modeling of the global tourism
Fulltext Access 7 Pages 2016
Multichannel service providers' strategy: Understanding customers' switching and free-riding behavior
Fulltext Access 7 Pages 2016
Examining the role of behavioral intention on multimedia teaching materials using FSQCA
Fulltext Access 7 Pages 2016
Applying the devotional–promotional model to the video game “Faithful”
Fulltext Access 7 Pages 2016
Flow and social capital theory in online impulse buying
Fulltext Access 7 Pages 2016
Rethinking organizational learning orientation on radical and incremental innovation in high-tech firms
Fulltext Access 7 Pages 2016
Employees' acceptance of mobile technology in a workplace: An empirical study using SEM and fsQCA
Fulltext Access 7 Pages 2016
Service with a smile: Does the type of smile matter?
Fulltext Access 7 Pages 2016
Directory-based incentive management services for ad-hoc mobile clouds
Fulltext Access 7 Pages 2016
Effect of social support on customer satisfaction and citizenship behavior in online brand communities: The moderating role of support source
Fulltext Access 7 Pages 2016
The influence of sale announcement on the optimal policy of an inventory system with perishable items
Fulltext Access 7 Pages 2016
What drives customer loyalty in grocery retail? Exploring shoppers' perceptions through associative networks
Fulltext Access 7 Pages 2016
Public relations and the practice of paid content: Practical, theoretical propositions and ethical implications
Fulltext Access 7 Pages 2016
Copoiesis: Mutual knowledge creation in alliances
Fulltext Access 7 Pages 2016
Public relations strategic intelligence: Intelligence analysis, communication and influence
Fulltext Access 7 Pages 2016
A set-theoretic analysis of negotiations in Japanese MNEs: Opening up the black box
Fulltext Access 7 Pages 2016
Taxation of capital gains and Lock-in effect in the Spanish Dual Income Tax
Fulltext Access 7 Pages 2016
The use of the sustainable investment against the broad market one. A first test in the Mexican stock market
Fulltext Access 7 Pages 2016
Beyond retrospective assessment. Sport event economic impact studies as a management tool for informing event organization
Fulltext Access 7 Pages 2016
An innovative approach for planning and execution of pre-experimental runs for Design of Experiments
Fulltext Access 7 Pages 2016
Cost efficiency analysis of Swedish financial enterprises: An empirical investigation
Fulltext Access 7 Pages 2016
Risky business: Taking a stand on social issues
Fulltext Access 7 Pages 2016
Helping workers understand and follow social media policies
Fulltext Access 7 Pages 2016
Examining strategic orientation complementarity using multiple regression analysis and fuzzy set QCA
Fulltext Access 7 Pages 2016
How to sell in diverse markets? A two-level approach to industry factors and selling factors for explaining firm profitability
Fulltext Access 7 Pages 2016
Global mindset and SME internationalization: A fuzzy-set QCA approach
Fulltext Access 7 Pages 2016
Corporate social responsibility: Evolution through institutional and stakeholder perspectives
Fulltext Access 7 Pages 2016
Using descriptive social norms to increase charitable giving: The power of local norms
Fulltext Access 7 Pages 2016
Correlation coefficient evaluation for the fuzzy interval data
Fulltext Access 7 Pages 2016
Message framing and acceptance of branchless banking technology
Fulltext Access 7 Pages 2016
Comparative international human resource management: Future research directions
Fulltext Access 7 Pages 2016
SEO firms' lottery-like characteristics, institutional ownership, and long-run performance
Fulltext Access 7 Pages 2016
A dirty store is a cost forever: The harmful influence of disorderly retail settings on unethical consumer behavior
Fulltext Access 7 Pages 2016
Lasting performance: Round numbers activate associations of stability and increase perceived length of product benefits
Fulltext Access 7 Pages 2016
Say no more! The liability of strong ties on desire for special experiences
Fulltext Access 7 Pages 2016
Framing the value and valuing the frame? Algorithms for child safety seat use
Fulltext Access 7 Pages 2016
Analyzing inconsistent cases in Management fsQCA studies: A methodological manifesto
Fulltext Access 7 Pages 2016
When perfectionism leads to imperfect consumer choices: The role of dichotomous thinking
Fulltext Access 7 Pages 2016
Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors
Fulltext Access 8 Pages 2016
Revisiting the Task Media Fit Model in the era of Web 2.0: Twitter use and interaction in the healthcare sector
Fulltext Access 8 Pages 2016
Processes and integration in the interaction of purchasing and marketing: Considering synergy and symbiosis
Fulltext Access 8 Pages 2016
Managing governmental business relationships: The impact of organisational culture difference and compatibility
Fulltext Access 8 Pages 2016
The structure of conversations on social networks: Between dialogic and dialectic threads
Fulltext Access 8 Pages 2016
Online marketing communications and childhood's intention to consume unhealthy food
Fulltext Access 8 Pages 2016
Effects of service failure on consumer responses across failure types: A moderating role of intimacy
Fulltext Access 8 Pages 2016
Drivers of cross-national variation in advertising spending: A longitudinal analysis of the effects of freedom and foreign direct investment
Fulltext Access 8 Pages 2016
Retail buyer control systems: Implications of buyer behavior strategies for performance
Fulltext Access 8 Pages 2016
A role for startups in unleashing the disruptive power of social media
Fulltext Access 8 Pages 2016
The effect of reference groups on purchase intention: Evidence in distinct types of shoppers and product involvement
Fulltext Access 8 Pages 2016
The applications of social commerce constructs
Fulltext Access 8 Pages 2016
The Colombian pharmaceutical industry: Factors affecting export
Fulltext Access 8 Pages 2016
Determinants of fortified wine consumption in Russia: Evidence from a national sample of the Russian Population
Fulltext Access 8 Pages 2016
Writing cases to advance wine business research and pedagogy: A Business Article by
Fulltext Access 8 Pages 2016
Examining the relationship between firm’s financial records and security vulnerabilities
Fulltext Access 8 Pages 2016
Web 2.0—The past and the future
Fulltext Access 8 Pages 2016
Information quality in design process documentation of quality management systems
Fulltext Access 8 Pages 2016
Towards performance evaluation of cloud service providers for cloud data security
Fulltext Access 8 Pages 2016
Outlook on moving of computing services towards the data sources
Fulltext Access 8 Pages 2016
Socio-demographic differences in supermarket shopper efficiency
Fulltext Access 8 Pages 2016
The social strategy cone: Towards a framework for evaluating social media strategies
Fulltext Access 8 Pages 2016
Testing the level of interactivity of institutional websites: From museums 1.0 to museums 2.0
Fulltext Access 8 Pages 2016
Corruption as a source of e-Government projects failure in developing countries: A theoretical exposition
Fulltext Access 8 Pages 2016
A system architecture based on open source enterprise content management systems for supporting educational institutions
Fulltext Access 8 Pages 2016
Configuration and innovation related network topology
Fulltext Access 8 Pages 2016
Blind spots of dynamic capabilities: A systems theoretic perspective
Fulltext Access 8 Pages 2016
Exploring the institutional perspective on international business expansion: Towards a more detailed conceptual framework
Fulltext Access 8 Pages 2016
Omnichannel strategy and the distribution of public services in Spain
Fulltext Access 8 Pages 2016
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