Re-branding the NHL: Building the league through the “My NHL” integrated marketing campaign Fulltext Access 5 Pages 2008
Virtual experience vs. brochures in the advertisement of scenic spots: How cognitive preferences and order effects influence advertising effects on consumers Fulltext Access 5 Pages 2008
International Entrepreneurship: Expanding the domain and extending our research questions Fulltext Access 5 Pages 2008
Future-Oriented Technology Analysis (FTA): Impact on policy and decision-making - The 2006 FTA International Seville Seminar Fulltext Access 5 Pages 2008
Environmental awareness, interests and motives of botanic gardens visitors: Implications for interpretive practice Fulltext Access 6 Pages 2008
Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator Fulltext Access 6 Pages 2008
Appreciating cultural differences in China: An interview with Robert A. Eckert, Chairperson of the Board and CEO of Mattel, Inc. Fulltext Access 6 Pages 2008
Corporate social responsibility, corporate governance, and financial performance: Lessons from finance Fulltext Access 6 Pages 2008
We've got the power! How customer power affects supply chain relationships Fulltext Access 6 Pages 2008
Regulation, competition and the politics of air access across the Pacific Fulltext Access 6 Pages 2008
The performance of Asian airlines in the recent financial turmoil based on VaR and modified Sharpe ratio Fulltext Access 6 Pages 2008
Outsourcing for competitive advantage: An examination of seven legacy airlines Fulltext Access 6 Pages 2008
Exploring new research frontiers in offshoring knowledge and service processes Fulltext Access 6 Pages 2008
Evaluating child welfare training in public agencies: Status and prospects Fulltext Access 6 Pages 2008
PR practitioners’ cultural capital: An initial study and implications for research and practice Fulltext Access 6 Pages 2008
Creating the cult of a saint: Communication strategies in 10th century England Fulltext Access 6 Pages 2008
Negotiating with terrorists: The iterated game of the Taliban Korean hostage case Fulltext Access 6 Pages 2008
Comparing apology to equivalent crisis response strategies: Clarifying apology's role and value in crisis communication Fulltext Access 6 Pages 2008
Public relations’ place in corporate social responsibility: Practitioners define their role Fulltext Access 6 Pages 2008
A model-guided process evaluation: Office-based prescribing and pharmacy dispensing of methadone Fulltext Access 6 Pages 2008
From aspiring presidential candidate to accidental racist? An analysis of Senator George Allen's image repair during his 2006 reelection campaign Fulltext Access 6 Pages 2008
Intercandidate agenda-setting in presidential elections: Issue and attribute agendas in the 2004 campaign Fulltext Access 6 Pages 2008
Dangerous liaison or perfect match?: Public relations and social marketing Fulltext Access 7 Pages 2008
Beyond the stars: The impact of affiliation with university biotechnology centers on the industrial involvement of university scientists Fulltext Access 7 Pages 2008
Public relations for peripheral places and their national media coverage patterns: The Israeli case Fulltext Access 7 Pages 2008
Software products and services are high tech? New product development strategy for software products and services Fulltext Access 7 Pages 2008
Technological innovations in the m-commerce industry: A conceptual model of WAP banking intentions Fulltext Access 7 Pages 2008
Positioning of selected Middle Eastern airlines in the South African business and leisure travel environment Fulltext Access 7 Pages 2008
Reaching new altitudes in e-commerce: Assessing the performance of airline websites Fulltext Access 7 Pages 2008
Modelling the demand for medium distance air travel with the mixed data estimation method Fulltext Access 7 Pages 2008
The use of airport charges for funding general expenditures: The case of Chile Fulltext Access 7 Pages 2008
Comparing advertising and editorials: An experimental study in TV and print Fulltext Access 7 Pages 2008
Krafting the obesity message: A case study in framing and issues management Fulltext Access 7 Pages 2008
An empirical study of key success factors for Six Sigma Green Belt projects at an Asian MRO company Fulltext Access 7 Pages 2008
The impact of the EU–US Open Skies agreement on international travel and carbon dioxide emissions Fulltext Access 7 Pages 2008
Small-world network theory in the study of network connectivity and efficiency of complementary international airline alliances Fulltext Access 7 Pages 2008
Empirical Elephants-Why Multiple Methods are Essential to Quality Research in Operations and Supply Chain Management Fulltext Access 7 Pages 2008
Customer perceived control and the moderating effect of restaurant type on evaluations of restaurant employee performance Fulltext Access 7 Pages 2008
Understanding attributes affecting meal choice decisions in a bundling context Fulltext Access 7 Pages 2008
From broadway to the Bistro: Partnering with the arts to attract upscale customers Fulltext Access 7 Pages 2008
Distinctions, systems, relationships, and perspectives (DSRP): A theory of thinking and of things Fulltext Access 7 Pages 2008
Evaluating minority retention programs: Problems encountered and lessons learned from the Ohio science and engineering alliance Fulltext Access 7 Pages 2008
Revisiting a theory of negotiation: The utility of Markiewicz (2005) proposed six principles Fulltext Access 7 Pages 2008
Interesting problems and interesting research: A path to effective exchanges between managers and scholars Fulltext Access 7 Pages 2008
Purpose and method for the evaluation of interpersonal process in health and social care Fulltext Access 7 Pages 2008
Sport Development. Systems, Policies and Pathways: An Introduction to the Special Issue Fulltext Access 7 Pages 2008
Soccer, civil religion, and public relations: Devotional–promotional communication and Barcelona Football Club Fulltext Access 7 Pages 2008
Financial reforms in Chinese banking: The impact on personal lending and operational efficiency Fulltext Access 7 Pages 2008
More than just the media: Considering the role of public relations in the creation of sporting celebrity and the management of fan expectations Fulltext Access 7 Pages 2008
Using dialogue to build organization–public relationships, engage publics, and positively affect organizational outcomes Fulltext Access 7 Pages 2008
Postmodernism, symmetry, and cash value: An Isocratean model for practitioners Fulltext Access 7 Pages 2008