کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1011463 1482592 2015 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Exploring Chinese visitor demand for Australia's indigenous tourism experiences
ترجمه فارسی عنوان
بررسی تقاضای بازدید کننده چینی برای تجربه گردشگری بومی استرالیا
کلمات کلیدی
گردشگری بومی؛ بازدید کننده چینی؛ استرالیا
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری گردشگری، اوقات فراغت و مدیریت هتلداری
چکیده انگلیسی

Responding to the rapid growth of outbound travel from China, Australia's national tourism body, Tourism Australia, is investing considerable efforts into strategically positioning the Australian tourism industry to be 'China-ready' through targeted marketing programs, formalized policy and planning, and industry education and training. Yet Australia's indigenous tourism sector, while declining across international markets generally, also appears to be missing the opportunities available from the growth in inbound Chinese tourists to the country. Therefore, this study sought to explore the intersection of Australia's indigenous tourism sector and the Chinese market through a multi-method and participant approach that examined: inbound Chinese tourists' relative demand, motivations and preferences, and opportunities and barriers. The findings of the study are examined in the context of understanding the Chinese inbound market, as well as Tourism Australia's marketing and promotion initiatives for the inbound Chinese market.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Hospitality and Tourism Management - Volume 24, September 2015, Pages 25–34
نویسندگان
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