کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1014695 | 939402 | 2006 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Fail better! Samuel Beckett's secrets of business and branding success
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
Samuel Beckett, the peerless Irish playwright, is widely regarded as the epitome of art for art's sake aestheticism. He hated salesmanship of any kind, famously describing it as “mercantile gehenna.” Yet, despite his anti-business reputation, Samuel Beckett is a perfect role model for our paradoxical times. His “fail better” philosophy is very much in keeping with today's creativity-driven, hyper-competitive, warp-speed world of fads, fashions, and here-today-gone-tomorrow consumer crazes. This article argues that, in a world where every organization is customer oriented and every executive is au fait with best textbook practice, Beckett's idiosyncratic esthetic encapsulates several salient secrets of business and branding success.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Business Horizons - Volume 49, Issue 2, March–April 2006, Pages 161–169
Journal: Business Horizons - Volume 49, Issue 2, March–April 2006, Pages 161–169
نویسندگان
Stephen Brown,