کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10226030 1701240 2018 52 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Perceived information transparency in B2C e-commerce: An empirical investigation
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
پیش نمایش صفحه اول مقاله
Perceived information transparency in B2C e-commerce: An empirical investigation
چکیده انگلیسی
Consumers abandon their online purchases at an e-commerce website partly due to the lack of information transparency of the website. We identify the antecedents of consumers' perceived information transparency of an e-commerce website and its effects on consumers' online purchase intention. We collected data through a scenario-based survey conducted in a laboratory setting. We found that (1) product transparency, vendor transparency, and transaction transparency significantly influence perceived information transparency; (2) perceived information transparency significantly increases consumers' online purchase intention; and (3) perceived risk partially mediates the effects of perceived information transparency on purchase intention.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Information & Management - Volume 55, Issue 7, November 2018, Pages 912-927
نویسندگان
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