کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1031953 943102 2010 16 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Building long-term orientation in buyer–supplier relationships: The moderating role of culture
موضوعات مرتبط
مهندسی و علوم پایه سایر رشته های مهندسی مهندسی صنعتی و تولید
پیش نمایش صفحه اول مقاله
Building long-term orientation in buyer–supplier relationships: The moderating role of culture
چکیده انگلیسی

This research investigates buyer–supplier relationships in international markets. Research and practice have shown that buyer–supplier relationships benefit when partners to the relationship exhibit a long-term orientation. The extant literature suggests that a buyer's trust of a supplier and the supplier's performance affect the buyer's long-term orientation toward the relationship. We propose that the relative effects of trust and performance on long-term orientation are moderated by culture – specifically the individualism/collectivism dimension. Hypotheses are tested on data from two individualist and two collectivist cultures, using responses from over 600 purchasing professionals in the United States, Anglophone Canada, Francophone Canada and Mexico. Taken together, empirical findings suggest that cultural differences warrant consideration in developing successful purchasing strategies.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Operations Management - Volume 28, Issue 6, November 2010, Pages 506–521
نویسندگان
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