کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10491200 | 939400 | 2005 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Applying yield management pricing to your service business
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
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چکیده انگلیسی
Yield management pricing is a broad term that describes how a service provider can secure higher revenues from its relatively fixed capacity. There are several major advantages associated with the use of yield management pricing. Through use of yield management, a firm can better compete against a low-cost provider. Yield management pricing is an effective mechanism to allocate a service provider's relatively fixed capacity, and is also a more efficient alternative to providing discounts on a much broader scale. This article discusses how a service provider can develop and maintain a yield management system through completion of eight interrelated steps.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Business Horizons - Volume 48, Issue 2, MarchâApril 2005, Pages 169-179
Journal: Business Horizons - Volume 48, Issue 2, MarchâApril 2005, Pages 169-179
نویسندگان
Barry Berman,